Locksmiths are often faced with the challenge of marketing their services to potential customers.
This can be difficult, especially if you don’t have a strong customer base.
Fortunately, there are many different ways that locksmiths can use SEO techniques to improve their ranking on Google search results pages. With these tips, you’ll find it easier than ever before to promote your business and increase your customer base! Let’s get started 🙂
Tip #1: On-Page SEO
Your website is the foundation of your professional online presence.
That means on-page SEO is essential for success – if you want to rank highly in Google, make sure your site follows all the rules! To get started, make sure that:
- Your site has a robust and optimized URL. If your URL looks spammy, no one’s going to click on it!
- Your site is mobile-friendly and has a responsive design. With Google rolling out their new mobile ranking algorithm, this isn’t as optional as you might think!
- You include SEO-friendly meta tags such as page titles and descriptions.
- You have a good amount of unique, high-quality content on your site.
Tip #2: Great Content!
Believe it or not, great content is one of the most important elements to SEO success. The more you post and share around social media, the more likely Google will start to recognize and favor your posts in search results. So, try to:
Create a blog and update it frequently with relevant content that your customers will find valuable. You can even use this content for future articles on your site!
Network with other businesses involved in similar interests.
This lets you collaborate on projects and share each other’s online content – which is great for social proof!
Participate in online communities and forums. This lets you connect with new people, share your thoughts on the industry, and gain some credibility as an expert in your field!
And remember – creating content isn’t just limited to blog posts. Video marketing is taking over the internet, so don’t ignore it! A short video can get you more views and attention than a hundred text articles!
Tip #3: Off-Page SEO
You know what they say; “It’s not what you know, it’s who you know!”
Creating and distributing press releases. This is still an effective strategy for building links and gaining brand exposure.
Guest blogging on another website. If you write an article for another blog in your industry, there’s a good chance they’ll add a link to it! Don’t be afraid to ask them – generally speaking, most people are happy to return the favour.
Start a link building campaign. This is where you actively seek out websites that have linked back to your competitors and contact them about linking back to your website instead!
Tip #4: Get Social
Finally, social media is an essential part of Google’s ranking algorithm – so you must get involved with sites like Facebook, Twitter, Instagram, and Pinterest! By using hashtags on these platforms, you’ll be able to connect with new people and expand your online presence. And since content curation is important for SEO success (see tip #2), this also allows you to share other peoples’ posts around social media!
Tip #5: Technical SEO
For the more technical readers out there, it’s important to remember that all of these tips can be used in conjunction with one another. For example, a strong on-page SEO strategy will lead to increased rankings and better off-page results too! And as always, Google is constantly changing their algorithm – which means that you need to keep up with the times or your website might end up dropping in rank. To avoid this, try using tools such as MozCast to stay updated on any changes!
Tip #6: Market Your Business
And finally, the most important tip; marketing your business! Make sure that you’re actively seeking out customers and trying to attract new customers. By completing tasks such as advertising on social media and running promo codes, you can increase brand awareness and drive traffic to your website. If you need more help with marketing your business online, I suggest checking out this article by Hubspot.
Tip #7: Anchor Text
Last but not least, pay close attention to your anchor text. If you want to rank high in Google, make sure that your hyperlinks include keywords like “locksmith” and “emergency locksmith”. This makes it easier for search engines to spot relevant content – which is exactly what we’re trying to do! And remember – the less text you use on a hyperlink, the better. For example, I just used this article as an example-notice how there’s barely any text in this hyperlink? That means it would be really easy for Googlebot to identify when they see it!
Anchor text can still be included in links that aren’t text-only, but you need to ensure that the link is relevant and appropriate. For example, This hyperlink will bring you directly to this article’s URL on Google – notice how there’s no actual text in the link?
Tip #8: Featured Snippets
When writing content, try to put yourself in the shoes of your end-users. What are they looking for? Are they looking for a list of tips? Or do they need information on how to find you?
Whatever their exact question is, it’s worthwhile answering it directly on Google. These ‘featured snippets’ or ‘knowledge cards’ are seen by hundreds of thousands – if not millions – of people every single day! That’s why I highly recommend including these keywords in your meta description and HTML title tags. It’ll ensure that your website stands out from the crowd while also inviting more traffic to your site!
Tip#9: Remove Duplicate Content
I know what you’re thinking; “how could I possibly remove duplicate content from my website? My site’s all about locksmithing!” While it might seem like a good idea to copy and paste your blog posts onto your homepage, Google doesn’t take this very kindly. Instead, try to use unique content on every page of your website. You can do this by switching up the final sentence or including a couple of extra sentences at the end of each blog post – but whatever you do, don’t be lazy! Make sure that there’s no duplicate content whatsoever-and if there is, make sure to address it as soon as possible.
Remember: keep it relevant and always include helpful information! The last thing you want is for Google to penalize you for plagiarism…
Tip #10: Link Relevance
Similar to anchor text, link relevance is very important if you’re looking to rank high in Google. When linking to articles or websites on your own website, be sure that the links are relevant and helpful for your end users! If the article has nothing at all to do with what you have on your site, it might be time for a change.
Tip #11: Check Your Robots.txt File
Don’t forget about your robots.txt file! This is what tells Google whether or not they can crawl certain parts of your website, so if you’re not careful it could result in a huge loss for you!
A couple of easy steps to remember: don’t block any pages on your website and make sure that none of these blocked URLs are linking out to other websites. Doing either of these things will help Google identify which pages are most important to your site – and won’t hurt your rankings at all!
Tip #12: Fix Broken Links
Broken links aren’t just unhelpful-they straight-up annoying. After all, who wants to click on a hyperlink only for it to lead to an error message? It’s even more frustrating considering how easy it is to fix this problem. If a page no longer exists, create a redirect so that your users aren’t led astray!
Tip #13: Watch Your Spelling and Grammar
Nobody likes a copy/paste job – especially Google. Make sure you have accurate spelling and grammar on all of your pages! Search engines take this very seriously so don’t let anything slip through the cracks!
Tip#14: Use HTML Tags
If you aren’t sure whether or not your website is properly coded, check out the source code! This will help you keep track of all of your HTML tags to ensure that they are relevant, helpful, and up-to-date with current web standards.
It’s super easy to see if something needs to be updated – trust me, I’ve been writing my own websites for years! Just open up the source code of any page on your site, then scroll until you reach the <head> tag. If it looks like a mess, don’t worry too much about it. But if it’s organized and easy to read through? Then you’re golden.
Tip #15: Keep an Eye Out for Errors
Last but not least, make sure you keep a close eye on Google Analytics. This will help you identify any errors that might pop up from time to time! Just go into the ‘Behavior’ section and click on ‘Site Content’. Then, click on ‘All Pages’. When you’re done there, be sure to check out your keywords as well – they should all link back to particular pages of your website!
While SEO takes a lot of hard work and dedication, this list will certainly help you out along the way. So what are you waiting for? Get started now and watch those traffic numbers rise in no time at all!
Article summary: Locksmiths can improve their rankings by removing duplicate content, checking links, fixing broken links, using HTML tags, and keeping a close eye on Google analytics.
If you are a locksmith that is looking to boost your ranking Alignment Online Marketing is here to help- There is no need for you to try and do it alone! We will take away the stress of trying to rank your website ourselves with our services.