Google Ads is a great way to promote your business or website. However, it can be expensive if you are not optimizing your campaign correctly. Here are some ways to lower your CPC on Google Ads-from tweaking the ad copy to adding keywords.
In this article, we will go over 17 different ways that you can optimize your Google AdWords Campaigns and potentially save money in the process! We will start with a few quick tips before diving into more advanced optimization techniques.
#1 – Experiment With Different Headlines:
The headline of an ad has been shown to have a huge impact on its success rate so don’t be afraid to experiment with different words and phrases until you find one that resonates well with potential customers.
Here are some examples of good headlines:
– 20 Scary Good Ways to Lower Your CPC on Google Ads
– 10 Things You Didn’t Know About Facebook Advertising – One of the Largest Display Networks!
– Why are Niche Social Sites So Important for Local Businesses?
You should also try to use some of your target keywords in your headlines, but don’t go overboard.
#2 – Use Bright Colors for Enticing Click-Throughs :
If you are trying to attract attention towards your ad then using bright colors for the background of your ad can be a very effective way of doing so. Consider using colors like yellow, orange, and red to pique people’s interest.
You can also use a combination of colors to get the maximum effect. For example, you could have a background color paired with a contrasting color for your text.
Just remember, when in doubt, less is more! You don’t want your ad to look like a clown threw up on it.
#3 – Test Different Ad Extensions:
Including extensions can be a useful way to increase your chances of getting the click. This is especially true for mobile users who need to scroll if they want to see all of the text in your ad. If this is the case, you might consider writing a longer, more detailed title and description.
Here are some examples of good extensions:
– Click to Call, Website, Contact Us, Get Directions
– 100% Free WiFi at Hotels and Restaurants near you!
– Try our Delicious Semi-Homemade Recipes Today!
The key here is to look for engaging information that can’t be found in your headline and description.
#4 – Use Negative Keywords:
You may have noticed some ads showing up even though you didn’t include the keyword that they were optimized for in your campaign. This happens because Google Ads will show an ad if it is relevant to anything that someone searches on, regardless of whether or not you specify it.
As a result, you should always include negative keywords to prevent yourself from getting unwanted clicks and having to pay for them. Here is an example:
– John doesn’t like apples
In this case, we would want the word “apples” to be placed into our negative keyword list so that Google won’t show the ad to anyone who searches on “apple”.
#5 – Create Custom Landing Pages:
To optimize your Google Ads Campaign, you must have a custom landing page for your ads. This will ensure that you are receiving high-quality traffic and getting as many conversions as possible. To do this, you should take a look at what keywords and phrases your customers are using and create a unique landing page for each one. This will help increase the conversion rate of your ads and save you money in the process.
#6 – Keep Your Ads Relevant:
One of the worst things that can happen with your Google AdWords ads is that they stop showing up because they no longer seem to be relevant. In other words, because your ad copy isn’t compelling enough people aren’t clicking it and you won’t have a chance to convert them into customers.
To avoid this from happening, you need to test out different types of ad copy and keep an eye on which ones are getting shown and clicked the most often. This way, you can modify your ads to include the information that people seem to be looking for.
#7 – Create Ads on Google My Business:
If you have a local business then creating ads on Google My Business is essential. It is free to use and very effective when it comes to local businesses.
You can create your business page by visiting this link: http://www.google.com/business/
After you have completed the registration process, make sure to check back regularly to keep your information up-to-date and try out some of the free resources that Google has put together for businesses that are using their ad service.
Remember to check back often and take advantage of all the free tools you can use to make your business stand out.
Local businesses can gain a lot from having an ad on Google My Business.
#8 – Use Shorter Headlines:
Using longer headlines is usually the best approach because it allows you to include more keywords and information about your product or service. However, when it comes to Google Ads this is not always the case.
Remember, for your ad to show up in Google search results for a specific keyphrase, your headline needs to be 30 characters or less and the description needs to be 80 characters or less. This means that it might not always be a good idea to use longer headlines because this rule applies even if you are purchasing keywords for each one of them.
Here is an example:
– Save money on flowers! Order now
Here is an example of what you should do instead:
– Save on flowers with our exclusive promo!
The shorter headline means that more people are likely to see your ad when they are searching for keywords. This will allow you to get more clicks, which in turn will reduce the cost per click.
#9 – Add Keywords in the Description:
The description is where you get to explain in more detail about your product or service. It is also where people will be able to find out more information about the keywords they are searching for and this can make it very useful when trying to reduce your CPC on Google Ads.
You need to include the most relevant keywords in the first 100 characters of this section because this is where Google will pick up on them.
And don’t forget to include your company name and call-to-action.
#10 – Include Your Company Name:
Adding the name of your company can be a great way to help increase conversions and reduce CPC on Google Ads. This is because if you provide people with your physical address, they will know that this business is reputable and therefore it makes it much more likely that they will click on it.
You can use the free Google AdWords Keyword Planner to get new ideas on relevant keywords and phrases to include in your ad campaigns.
And remember, it is always a good idea to visit the Google AdWords Quality Score page. This way you will be able to have an improved understanding of what you are doing wrong and how you can improve your ads.
#11 – Use the Google Keyword Planner:
There is a lot of information about keywords and phrases that can help you to reduce your CPC on Google Ads.
First of all, try and come up with relevant keyphrases for each ad using Google’s keyword planner tool. This way, the quality score should improve which should, in turn, reduce the cost of your ad.
You should try and find out which keywords are giving you the most impressions, as well as those that have high click-through rates. This will allow you to create better ads because you will know what people are searching for.
It is also a good idea to include your company name so people know who is responsible for running the ad. The more information people have about your business, the more likely you are to receive conversions.
#12 – Fix Quality Score:
If you want to reduce your CPC on Google Ads, then you need to make sure that the quality score for AdWords is good. Fortunately, there are some ways to improve this and this will help you get more clicks on your ads.
You should make sure that you add all of the relevant keywords in the title, description, and in your ad groups. This will help you to optimize the quality score for each one of these sections, which in turn should make it easier for Google to pick up when someone searches for relevant keyphrases.
Another thing that you can do is add call-to-actions when people search for your keywords. This is a great way to give people the motivation they need to click on your ads.
And if you can think of any relevant ad groups, then that is also a good thing because it will allow Google to understand how your keyphrases and products relate to each other and this should improve the quality score for keywords as well your ads.
This is a great way to advertise your business as these companies can often send you real-time results and you can stop them at any time.
There is also no need to worry about how long your ad will be shown because there are some great ways to get your message across quickly and this can reduce your CPC on Google Ads.
#13 – Use Remarketing:
Remarketing allows you to advertise the same way that search ads do, but it uses an image that you upload.
To make it work though, you need to first set up tracking pixels which will help you to track conversions. This way, you can see how many people are clicking on your ad and what they are doing once they are on the website.
And if these ads are relevant, don’t worry about the CPC because all you need to do is add a few more pixels on certain parts of your website, and this will automatically start running your adverts.
This is the best way to reduce CPC on Google Ads because you will know what people are searching for, and it will allow you to create better ads.
#14 – Use Conversion Tracking:
One of the best ways to improve your ads and reduce CPC on Google Ads is by using conversion tracking.
This way, you can find out how many people are clicking on your ad and then buying from you. You will also be able to see the amount of revenue that these clicks have generated for your business.
And there is no need to worry about the CPC because you will know what works and this will allow you to focus on those clicks that matter.
You should also make sure that your conversion goal is clearly defined and it should be as relevant as possible. If people can look at their stats and see where money has been made, then there’s a good chance that they will click on your ad.
And remember that having good conversion tracking is only useful if you know how to use it. You should therefore make sure that your website can track what users do and this includes the actions they take on the site, such as adding an item to their shopping cart or clicking through a certain part of your website.
#15 – Always Split Test:
Even though ads will go through an auction, you still need to make sure that you are bidding high enough to keep your ad at the top of the list. It is therefore important that you always split tests for this reason.
Many people choose to do this regularly because it makes it easy to see which adverts are working best for them. You should therefore consider using software that can split test your ads daily and this will help you to manage the CPC on Google Ads as well as improve conversions.
And remember that you should split test all of the ads so that you can find out which one is working best for you. These adverts could vary from a simple image to a short video and it doesn’t matter, as long as they have been tested regularly.
#16 – End Your Campaigns Carefully:
As most marketers know, Google’s policies prevent you from increasing the CPC on your adverts after they have started.
There are however certain situations where you may wish to do this, such as if there is a special event that you want people to see your ads for. If it’s a short-term event, then this shouldn’t be too much of a problem. However, most people will probably want to increase the CPC on their Google Ads campaigns after they have ended so that they can get as many clicks as possible.
It doesn’t matter what you want to do with your campaign, always remember that you should end it carefully. This means that you should not leave your ads running all the time, even though it is tempting, because this will just bring in lots of clicks that are either unqualified or uninterested.
And remember that if one campaign is doing well but another isn’t, you can always pause the unsuccessful adverts so that they don’t affect the performance of your campaign.
#17 – Optimize Your Website:
The final tip that you should know about is site optimization, which can help to improve your ads and reduce CPC on Google Ads at the same time.
One thing that this will do is make sure that people can see your adverts on a relevant website that is linked to your business. Plus, it will increase the chances of these adverts being clicked on and this will mean that you can bid for a higher position in the listings.
And remember that you should always make sure that your website is optimized so that people who search for something related to your business know where to find you. If you do this, then you will get more clicks and you will be able to bid for a higher position on Google Ads.
Google Ads is a great way to promote your business or website. However, it can be expensive if you are not optimizing your campaign correctly. Here are some ways to lower your CPC on Google Ads-from tweaking the ad copy to adding keywords. When done right, these will help drive more visitors into your marketing funnel and convert casual visits into sales.
If you want help enacting these principles, let us know! Our team of experts is ready and waiting for the opportunity to partner with you to create a Google Ads campaign or marketing plan that drives sales by considering how customers think (and what they do).