Mobile Website Design Best Practices

Mobile Website Design Best Practices

Is there really a need for designing a mobile website?

In previous years, one could get away without a well designed mobile website. But now, with 57% of the search traffic coming from mobiles and tablets, it’s no longer optional. The Google announced Mobilegeddon in 2015, saying that the rankings of websites are being influenced by the mobile-friendly web designs. The mobile-first indexing is thereby fully integrated into the picture. It is utterly important to make the mobile surfing experience better for the users by providing them with better mobile-enabled websites.

What is mobile-first indexing? How it’s affecting the rankings?

As the name indicates, the website’s mobile-version would be considered the baseline to evaluate the sites by the search engines. The just-desktop-friendly websites would thereby loose amidst the race. The way out is designing a website that fits among all the screens ranging from the desktop, laptop to tablets and mobiles. A few changes would bring massive differences.

Responsive web design

Mobile Friendly Website DesignThe web design that enables your website to adapt to different screens and layouts is said to be responsive. To elaborate, think of the content as water and the different types of displays as the containers. The water would mold itself to the shape of the containers to fit in all. Your website and content should be functioning that way. The content put up on the website should look as per the need of the screen being used by the user.

The browsers of most mobile phones are unable to understand JavaScript or media queries, bringing in the need to create a primary website and enhancing it for the mobile phones. The complex sites won’t work for the cell phones.

A responsive web design site uses flexible images, proportion-based grids, and CSS3 media queries. The data and flexible photos align themselves in percentages rather than pixels or points. It increases the utility of the screen. The content is resized, hidden, enlarged or removed to make the web site responsive.

The content and the context matter

The target population should be evaluated. The information should be gathered regarding what they are looking for at your website. It can be worked out through Google Analytics. The data collected should be chalked out to evaluate what are the most relevant things to be displayed on the home page and thereof. The sequence of important to less-important information can solve the purpose to quite an extent.

Since the mobile screens are smaller in size, make sure that the relevant information resides at the top as no one would bother to switch pages or scroll down to search for it. There are plenty of competitor websites. The local results bring in a lot of traffic according to SEO. Thereby, the information regarding the address, contact number, directions, etc. should be available to the user with a click. Thus, it’s advisable to enlist the vital things first.

Setting the Navigation Up Right

Who would admire your website if one has to go through the time-consuming process of scrolling through the data to finally get your contact details? Neither would someone applaud you for the navigation option popping right in the middle of the mobile screen, thereby restricting the view of the actual website.

Navigation is somewhat quite easy to think of but a difficult task to design for. According to Brad Frost, it should be there as a good friend, when needed the most. But it doesn’t mean that it lingers around your sight everywhere.

The best thing that works is to put it as a button with a drop-down menu in some corner of the website so that the purpose is solved entirely. Keep it simple and user-friendly. Also, check out for the size of the navigation button. Since the user would use fingers to tap on, the button size shouldn’t be a problem.

Reduce the Load Time

Usually, the internet packs in mobile-phones aren’t that speed friendly. To enable a better experience for the users, it is advisable to reduce the load time of your web-pages. 47% of the internet users expect a web page to load up in not more than 2 seconds. They won’t mind switching sites amidst the available millions of options. Better make your website less-time strangling. Wandering what you should do?

  • The images and content should not be heavy enough to damp the speed of loading.
  • Streamline your HTML code accordingly.
  • Perform a few optimization tasks.
  • Use Accelerated Mobile Pages (AMP)

Want to know about Accelerated Mobile Pages?

The Accelerated Mobile Page is a project by Google and Twitter that enables the website creation that is faster and has a high-performing rate. It is a stripped-down version of HTML. It aligns better readability with good speed.

Also, the AMPs are with the ‘fast’ label, making your webpage more reliable for the users. The AMPs add up as a positive in your rank as the website becomes more user-friendly than common sites.

Last, But Not Least

Mobile Website Design Best Practices Alignment Online MarketingFinger Compatibility – The links on the website should be able to tap-able. There is no benefit of linking something to finger incompatible link. It would instead award more harm than good. Check out for the size of the link you are providing.

Vertical Thumb Scrolling – We usually use a thumb to scroll down. Make sure that the page is scalable with the help of the thumb of the user.

Feedback is a must – Feedback is a benefit-benefit option for both customer and the service provider. The feedback link should be provided to enable the customer to share his viewpoint and experience. This also benefits the service provider in calculating his business success and change things for better customer experience. It is vastly used in local businesses.

Set the priority right – Make sure that the essential and relevant information acquires the top section of the page. Relevancy matters a lot in the web-world.

Take down unimportant things – The unnecessary graphics and videos usually clutter the web-page, make the loading speed low and distract the user. It’s better taking them down.

Mobile Website Design Best Practices

Locksmith Keywords: A Complete Guide To Seo For Locksmiths

Locksmith Keywords: A Complete Guide to SEO for Locksmiths

Search engine optimization is the key to ranking high in search results for terms that are relevant to your business. If you're a locksmith, then you'll find this guide helpful because it has some excellent tips for optimizing your website with keywords that will help...

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Top 5 Most Important SEO Trends for 2018

Top 5 Most Important SEO Trends for 2018

Nearly 75% of the users don’t even bother to scroll past the first page of the search results. This brings in the importance to master SEO in today’s times. But with the ever-changing ranking trends, it’s becoming difficult to evaluate which SEO strategy works better than others.

The content would always matter as Google strives to connect users with the best possible answers, but there is much more to it.

Read along to know about the most critical SEO trends for traffic generation and potential leads to your business.

#1 Mobile-first Indexing

In February 2010, CEO of Google, Eric Schmidt had predicted the phenomenon of Mobile-First Indexing. The trend towards mobile-first aspect is shifting since then.

Seo Mobile First IndexingThe name itself speaks it all. Mobile-first Indexing means that the website’s mobile version would become the baseline for how Google determines rankings. The word “first” in Mobile-first implies that it’s not a mobile-only index and thereby includes much more.

But the websites not offering mobile-friendly experiences are inevitably going to suffer the repercussions. Though no one is quite sure about the future changes, rumor is that mobile indexing would be based on context, speed and accessibility, and user engagement signals.

In February 2010, CEO of Google, Eric Schmidt had predicted the phenomenon of Mobile-First Indexing. The trend towards mobile-first aspect is shifting since then. The recent research by BrightEdge confirmed that the usage of mobile and tablet for searching amounts to 57% of all search traffic. And this percentage is still growing. The reason is apparent – ease of access.

Since the concept of Mobile-first Index has come into talks, the efforts are being done to make the mobile surfing experience better. Accelerated Mobile Pages is one of those efforts. Usually, mobile data packs are comparatively slower. To remove this drawback, the speed of page download in mobiles would be increased. For the SEO, AMP would have two benefits. First, AMPs would have the “fast” label, and secondly, it would be a ranking factor.

#2 Link-Less Mentions

Links have been used by Google for determining the relevance and reputation of a web page since the infancy of search. When misuse began, by the usage of fake backlinks, Google started to place value only the links provided by reputable sites.

Recently, Bing confirmed that they use the unlinked brand mentions for the ranking purposes. A patent by Google also indicates a possibility of doing so. This brings in the importance of brand mentions in the conversations, etc. But this system, too, may have flaws as the conversations and brand naming without links also can be incited for better rankings.

This doesn’t mean that the backlinking doesn’t matter anymore. The linkless mentions are only another way of evaluation. But will play a significant role in it in 2018.

Make sure, always, that the link to your site adds value to the user. It won’t hold any value for Google if it doesn’t. It may even affect your ranking negatively.

#3 Featured Snippet

What is a featured snippet?  Have you ever asked a question on Google and received an answer in a box above all the search results?  This is a featured snippet. Now, the fact that this highlighted box is in your face above the rest of the results, it’s definitely noticeable and will bring you much more traffic and prove the quality of your content.Top 5 Most Important Seo Trends For 2018 Alignment Online Marketing

What all makes your content land for featured snippets?

To list a few:

  • The keyword research is a must.
  • Find out what people ask about usually.
  • Check out the answers to see how it works.
  • The ‘People also ask’ boxes provide a lot of information for the research purpose.
  • Don’t compromise on the content.
  • Don’t give all data in one go. Let people open and scroll through your content.
  • The voice search and featured snippets will grow together.

Additionally, if you create content that will qualify as a Quick Answer (Google love to bring fast value to searchers), then Google might use your answer for their Answer Box which is an upgraded version of the regular featured snippet.

#4 Voice Search and Digital Assistance

According to Google, one out of the five searches comes from voice search, and this number is going to increase for sure. The voice search enables to ask a verbal question and get an instant answer for the same.

An estimated 22 percent search using voice search option is done for the local content and information. Also, the types of keywords used are different.

Think of how would you ask something verbally?

Seo Voice SearchApparently, the question would be more conversational. So, the keywords related to voice search would differ from the keywords used in standard searches. Also the titles of the content would be more meaningful.

Three reasons why you must think about the voice search:

  • More visibility on the featured snippets.
  • A better way to meet up the consumer demands and query intent based on context.

One must do optimization targeting both- the voice search option and the regular search option.

#5 Relevance 2.0

As Google has to provide the best web browsing experience to users, it accesses the quality of content in many ways. It searches for the comprehensive content. Therefore, it’s getting harder to convince Google about the comprehensiveness of your content.

Comprehensive and relevant content also ensures that the website is safe enough for the users.

Google uses Latent Semantic Indexing to keep a check on the relevancy. Through this indexing, Google can gather content from the billions of websites and scan for the relativity of the topic. The flow in which the content has been written is also checked through this.

What are the strategies to increase the relevance of the content to the search query?

The content optimization to improve the relevance of the content can be done through the following ways:

  • Meta Tags
  • Alt Tags
  • Headings
  • Body Text
  • Intra-site Links

Comprehensive and Interesting Content

The best tip regarding SEO is to try satisfying the needs of the user in every possible way, as this is what Google and other ranking authorities are aiming to achieve ultimately.

Contact Alignment Online Marketing to help you find the best and most custom strategy for your search engine optimization.