In today’s day and age, your online reputation is everything. It’s important to always do your best to build it up to promote yourself. On the other hand, there are also some downfalls of doing so through influencer marketing. There are many pros and cons when it comes to influencer marketing, so let’s explore them both!
The Pros of Influencer Marketing
Familiarity – It’s easy to build a strong connection with the consumer if they’re familiar with you, whether that be through your content or personal brand. This is especially true if you’ve been building up an audience for years. Your fans will follow you to any platform, which can also give a boost to your followers on a new platform, too.
Targeted Audience – The audience you receive through influencer marketing is highly targeted and relevant. You’re not receiving a mass number of followers that may or may not be interested in what you have to offer. Influencers usually create content for a specific niche market as their audience, which can be tailored to your specific business and what you’re trying to achieve.
Relevancy – You will receive a targeted audience that is highly relevant and timely to promote the content you create, whether it be videos, blog posts, or social media updates. Your followers are receiving information from someone they view as an authority in their industry so they’re more likely to engage with your content.
Feedback – Social media influencers are constantly receiving valuable feedback from their audience that can be used as a tool to improve your business. This form of promotion is much more organic, as well as sincere as fans aren’t being paid or given anything to promote you. They offer this service because they’re truly interested in seeing you succeed, which can give your business a stronger foundation.
The Cons of Influencer Marketing
Affiliate Sales – Affiliate sales are not anything new when it comes to influencer marketing. They have the following that they built without any help from brands or companies, so depending on how big their audience is, the higher your promotion will be. Some influencers receive a commission for every product they sell, which can quickly eat away at profits if you’re giving them a percentage of each sale made through them.
Agency – As with everything in business, there is always someone who will take a cut as the middleman. In this case, it’s usually an agency or marketing firm. This is the most common way to collaborate with influencers. They have established relationships with social media influencers so they can help promote your content for a fee, usually in the percentage of profits made through affiliate sales.
Competition – You may be competing directly with other brands that are using influencer marketing to promote their products similar to the ones you’re trying to sell. This means they have similar target audiences which can lead to an overlap of potential customers.
Vendor-Based – You are now at the mercy of your influencer’s schedule as well as their decisions on what they want to promote. They control how they convey your brand, which may or may not be in line with your company’s image or goals. You have to be able to trust that they will do a good job and represent you to the best of their ability which can take time to get used to.
The decision between influencer marketing and using paid advertising is not an easy one as it all depends on what you’re trying to achieve, your audience, and your budget. Overall, building your online reputation is extremely important for any business to attract new customers and keep the ones you already have!
Great for building your online reputation – One of the biggest pros of influencer marketing is that it’s an effective way to build your online reputation. Having an influencer promote your product can make it seem more credible as they are already trusted by their followers. If you choose the right influencer, they can help boost sales of your product or services through affiliate sales, organic traffic, and referrals.
Good for gaining great feedback – Feedback is extremely important when operating a business. It will help you gain insights into what you need to do to improve your products or services. You can also get feedback from your audience, influencers, and vendors so that everyone involved knows exactly what needs to be done next.
Suitable for any budget – Influencer marketing is suitable for businesses of all sizes which is one of the biggest pros when it comes to this type of marketing. You can pick influencers who fit your budget and don’t require much in return other than a shout-out on social media. This is perfect for smaller companies that are just starting and looking for organic ways to get new customers.
Social proof also known as one’s reputation or track record is proof that someone or something (a business, a person, an idea) has value. Social proof is the phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation…
If you’re an online marketer who wants to stay ahead of the curve, you must keep track of how SEO will be different in 2021.
The ranking factors for 2019 are vastly different from those of today, and we’ll examine some of the most influential SEO ranking factors for 2020 and provide insights on best practices that you can use right now.
The way marketers structure their keyword research will change in 2021. It’ll be less of an art, and more of a science. The overwhelming trend with keyword positioning is to see search results with individual answer boxes. As the demand for these types of searches increase, so will the need to incorporate long-tail keywords into your content strategy.
SEO is the process of communicating to search engines what your website is about and where it should be ranked for relevant searches. For example, if you want to rank on Google for “give me a hamburger”, you would include keywords like that in the description of your article content and meta description.
7. Use schema markup (rich snippet) structured data that helps search engines understand what your information is about.
8. Make sure that your images are relevant to the post, have clear captions, and you’re using alt tags for all of them.
9. Also make sure you’re optimizing your meta titles and descriptions by utilizing keywords in them.
10. Submit a sitemap for your website with all the pages you want to be indexed by search engines to find out if they’re getting picked up, and make sure there aren’t any broken links or images- this will help prevent Google from giving you a penalty.
Focus on User Intent for Keywords
Since They’ll Help Determine What Content Needs to Be Created and Your Overall Strategy utilizes long-tail keywords in new blog posts, these are search phrases that contain three or more words. these types of keywords are more specific to what users are searching for.
Once you’ve established your key phrases, it’s important to know the types of searches they’ll be associated with. This is known as user intent and can help determine what content needs to be created for your site. For example, if you want to rank on Google for “give me a hamburger”, you would include keywords like that in the description of your article content and meta description.
Focus on Creating Resource Posts
Like This One that Provides Valuable Information to Your Customers and Users, these Types of Posts Tend to Have High Conversion Rates. focus on creating resource posts like this one that provides valuable information to your customers and users, these types of posts tend to have high conversion rates.
Include Lots of Internal Links
This Helps with Relevancy and SEO Rankings by Sharing Authority Throughout Your Website. include lots of internal links, this helps with relevancy and SEO rankings by sharing authority throughout your website.
Create Links with Other Websites that are Relevant to Your Content
But Make Sure the Load Times for All Your Pages Are Less than 3 Seconds or Google Will Give You a Penalty. Don’t obsess over site speed, but make sure the load times for all your pages are less than 3 seconds or Google will give it to you with a penalty.
Use Schema Markup (Rich Snippet)
Structured data that helps search engines understand what your information is about use schema markup (rich snippet) structured data that helps search engines understand what your information is about.
Make Sure that Your Images are Relevant to the Post
Have Clear Captions, and You’re Using Alt Tags for All of them. make sure that your images are relevant to the post have clear captions, and you’re using alt tags for all of them.
Also, Make Sure You’re Optimizing Your Meta Titles and Descriptions
By Utilizing Keywords in Them. also, make sure you’re optimizing your meta titles and descriptions by utilizing keywords in them.
Submit a Sitemap for Your Website
With all the pages you want to be indexed by search engines to find out if they’re getting picked up, and make sure there aren’t any broken links or images- this will help prevent Google from giving you a penalty. submit a sitemap for your website with all the pages you want to be indexed by search engines to find out if they’re getting picked up, and make sure there aren’t any broken links or images- this will help prevent Google from giving you a penalty.
Google will continue to aggressively combat what they consider spammy content, specifically for paid search results. In addition, site speed will become one of the most important metrics for ranking websites. Google will also use voice-activated searches more often and have a bigger focus on mobile users going forward. The average user’s attention span will continue to shorten, so you’ll need to be more concise in your content.
Do not obsess over SEO rankings, don’t game the system with techniques that will get you penalized quickly. This post is about what you can do now for 2020- when there are MUCH different ranking factors than today. Google uses machine learning to determine which sites are best for each user.
This is called a ‘personalized search’ and it’s one of the biggest changes in search ranking factors from the time before 2020 to what we have now, and will have in 2020. Sites that provide real value to their audience will be rewarded over those who try to trick search engines or users with low-quality content.
The internet has changed the way we live and do business. Online marketing is now a necessary strategy if you want to succeed in today’s digital age.
With so many different ways to market your business, it can be difficult to decide which strategies will work best for your company and which ones should be avoided. Here are 10 simple ways you can improve your online marketing strategy without spending too much time or money on them.
1) Social Media
Create an account with Facebook, Twitter, Linked In, or any other social media platform that suits you best. Once you’ve built up a following of people who like what you have to say, share links from your blog posts with them and ask for feedback on new ideas. Spark conversations with other people in your industry online to find out what marketing techniques are working for them so you can adapt some of their ideas to suit your own business.
Facebook and Twitter are both great platforms for your social media marketing strategy. They’re free to use and they both offer analytics tools that give you information on who’s viewing your ads and how many people like or retweet them.
Think of creative ways to get your business out there on social media. For example, if you own a restaurant, have one of your employees take pictures of the food and share them with people on Instagram or Pinterest for an extra marketing boost.
Make sure that all of your website content has a keyword in it that people are likely to search for when looking for a business like yours. For example, if you run a B&B and the keyword is “Bed and Breakfast,” make sure that phrase and any variation of it (BedandBreakfast; Bed breakfast; BnB) appear on your website content at least once or twice.
Keep your website up to date with fresh, relevant content that people will want to read. If you’re an accountant, write blog posts about the latest tax laws or other topics in your industry to give your website some staying power online. Not only that, but it also gives you something interesting to talk about at networking events!
You should also include links on your website’s About Us page and blog posts that link back to your other social media and website pages, like the contact page and sales page. This way, it’s easier for people to find all of your information without having to search around on multiple platforms.
Did you know that more people use their phones to access the internet than desktops? Your online marketing strategy needs to have a responsive website that looks good on both laptop and mobile browsers. Google even has requirements in place that dictate how search results are displayed when you’re using your phone or tablet – if your website doesn’t meet their requirements, it’s not going to show up when someone searches for your business.
If you don’t have time to create a new website to accommodate mobile devices, you can always install Google Analytics on your current website so that you can see how much traffic is coming from mobile browsers in comparison to regular desktop browsers. If it turns out more people are using their phone or tablet to access your website, you may need to optimize or redesign some things.
Use email marketing to keep in touch with customers and create an ongoing dialogue about your business. You can send emails to people who have subscribed to your blog posts, used coupons you’ve given them at a store or for services you offer online, and even ask for referrals from other companies that they like! If someone keeps coming back to your website or business, it’s a good sign they trust you and like what you do.
People who subscribe to your email marketing list should get something out of signing up-a a free eBook, access to exclusive blog posts written by you, etc. It’s also important that the emails they receive are relevant to what they’re interested in when they sign up, which you can do by asking for their interests and location when they subscribe.
5) Driving Traffic
It’s easier than ever to get your website in front of the right people online, but you may need to experiment with different traffic drivers (like search engine optimization and pay-per-click advertising) before you find one that works for your business. Which ones work best depends on what your target audience is looking for and how much money you want to spend.
If you’re feeling overwhelmed with where to start, try implementing at least one social media channel into your online marketing strategy. You must dedicate some time every day to maintaining your social media accounts-respond to any messages or mentions people make of you, share photos that are relevant to your business, etc. If someone likes what they see on your social media profile, they’ll be more likely to follow you and come back to see what you’re sharing next.
Video is a great way to showcase your company culture and show off the people who work there-the most important part of any business! If possible, try shooting an interview or even a simple YouTube video about your business and what you do. It should include a few talking points about all of the following:
Where you began and how you got to where you are now
Current products or services offered
Any special promotions going on at the moment
One idea for a YouTube video is to “unbox” a new product and talk about its features and why people might need it. It’s also important that you include contact information in the video so people can look for more information or get in touch with you directly to learn more about your business.
It’s easier than ever to market your business locally with free options like Google My Business, which helps you claim your business on Google Maps and also allows you to see how many times people have viewed your profile. All you need to do is take a few photos of your business that are representative of what it looks like when customers come in, upload the images, write about what kind of services are offered, and upload contact information so people can get in touch.
8) Pay-Per-Click Advertising
If you have some money to spend on growing your business, invest it in paid advertising so you can show up as a top suggestion when people look for things related to what your business offers. If someone is searching for “Best Restaurant in San Diego,” they may see a Google ad that’s got your name on it.
The money you spend here is an investment in growing your business, so you must monitor PPC ads closely to ensure they’re not just bringing traffic to your website, but turning those visitors into paying customers.
9) Content Marketing
If your company produces great content related to what you offer (like blog posts or eBooks), people interested in learning more will likely follow your company online and subscribe to your email list. From there, you can send them information about new products or updates on promotions that might interest them.
10) Conversion Tracking
You wouldn’t buy a television without knowing what channels it receives, so why would you advertise without tracking how successful your ads are? Use a Google Analytics URL to track which ads or marketing strategies are converting the most website visitors into leads and sales.
It’s easy to track conversions using Google Analytics: Simply create a link with special code that tells Google exactly what you want it to do. You can set up different links for different ad campaigns, then come back later and find out how each one is performing.
After you’ve spent some time polishing your online marketing strategy, sit back and enjoy the positive results! You’ll see more people interacting with your company on social media, more leads coming from PPC ads and email lists, and increased sales all around.
The internet is a big place, and it can be hard to know where to start when you’re marketing your business online. Fortunately, many different strategies don’t require a huge budget or lots of time-they’re just as effective and can be tweaked for your company’s size and goals.
From social media tactics to SEO, here are 10 simple ways you can improve your online marketing strategy.
If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts is ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think.
Blogging is not hard, but it can be done wrong. One of the most important things you should know before you start is that there are certain rules you should follow to make your posts effective and get more traffic to your blog. Here are some tips on how to write an effective blog post!
Here are some tips on how to write an effective blog post!
Blog Post Rules:
-Use a large text editor that you can easily toggle back and forth between your blogger dashboard and writing tab.
-Remember the old saying, “show don’t tell?” Blog posts should always show not tell. Don’t just give vague generalities about a topic, give specific examples and prove your points.
-Start with a good title that explains what the blog post is going to be about before you begin. This will minimize confusion and also make it easier for people to find your posts again through search engines like Google!
-Give call-to-action statements throughout your blog. Call people to take the next step and keep them coming back for more!
-Keep your posts concise; nobody wants to read a novel every time they come to your blog, especially if you post daily as most bloggers do! Stick with around 1500 words or less unless you are posting pictures along with it.
– Once you have written all your content, proofread it and then proofread it again! Nobody likes typos or grammatical errors in their blog post.
– Take advantage of tools like Grammarly to help you through this process without having to hire an expensive editor.
Here are some more questions you might have about how to write a blog post!
What if I don’t feel like writing today?
Writing every day might seem difficult at first, but you will get used to it! Think about how often you check your email and social media, you can take a few minutes out of your day to write a blog post too. If you are having trouble coming up with ideas for blog posts, here are some categories you could write about:
-Quick and easy recipes: Everyone loves a good meal and most people love to cook! Write about your specialties and post pictures of the final results.
-Product reviews: Reviewing products is a great way to help other people learn about new things that will suit them and get you extra traffic!
-A blog post idea generator: an article with a list of different kinds of blogging ideas can be very helpful to bloggers who are struggling to come up with their ideas.
Do I have to write every day?
Writing every day might seem difficult at first, but you will get used to it. If you can’t manage to write every day, try to post at least three times a week and stick with it! It is better to post consistently than sporadically.
How long should my blog posts be?
Your blog posts should be around 1500-2000 words unless you are posting pictures of it as well. If you are including pictures, then your post can be as long as you want it to be!
What should I write about?
Any topic that interests you and/or your target audience is a good idea for a blog post. For example: If you love makeup write a review of different brands or products if you enjoy cooking share recipes that people will enjoy, and if you like to travel write about tips and tricks that can help people explore the world.
What platforms should I use?
You can post your blog posts on any platform you want! But remember to use a program like Grammarly or Google Docs so that there are few typos or errors in your blog posts.
How often should I post?
As often as you want! Some bloggers only post once a week and some publish three times a day. Make sure that you are posting something engaging and helpful for your audience at least three times a week, otherwise, people will forget about your blog. This is also why it’s imperative to have call-to-actions in your posts because it will keep people coming back for more.
Blogging is an easy way to share your thoughts, opinions, and stories with like-minded people all over the world.
Blogging can be difficult at first because it requires that you write every day or post consistently; however, if you follow these tips for how to write a blog post effectively, blogging will become second nature! The key points discussed in this article are: start with a good title before beginning your content; keep posts short; proofread twice (or more); use Grammarly for spelling errors; take advantage of tools available online such as WordPress when starting out blogging – which has many features that make writing easier. Once you have written your well-edited blog post(s), remember to read them aloud so they sound as interesting as possible.
You should now have a better understanding of how to write an effective blog post! If you follow these tips, your blog posts will be much more likely to get shared and go viral!
You have a good amount of unique, high-quality content on your site.
Tip #2: Great Content!
Believe it or not, great content is one of the most important elements to SEO success. The more you post and share around social media, the more likely Google will start to recognize and favor your posts in search results. So, try to:
Guest blogging on another website. If you write an article for another blog in your industry, there’s a good chance they’ll add a link to it! Don’t be afraid to ask them – generally speaking, most people are happy to return the favour.
Start a link building campaign. This is where you actively seek out websites that have linked back to your competitors and contact them about linking back to your website instead!
Tip #4: Get Social
Finally, social media is an essential part of Google’s ranking algorithm – so you must get involved with sites like Facebook, Twitter, Instagram, and Pinterest! By using hashtags on these platforms, you’ll be able to connect with new people and expand your online presence. And since content curation is important for SEO success (see tip #2), this also allows you to share other peoples’ posts around social media!
Tip #5: Technical SEO
For the more technical readers out there, it’s important to remember that all of these tips can be used in conjunction with one another. For example, a strong on-page SEO strategy will lead to increased rankings and better off-page results too! And as always, Google is constantly changing their algorithm – which means that you need to keep up with the times or your website might end up dropping in rank. To avoid this, try using tools such as MozCast to stay updated on any changes!
Tip #6: Market Your Business
And finally, the most important tip; marketing your business! Make sure that you’re actively seeking out customers and trying to attract new customers. By completing tasks such as advertising on social media and running promo codes, you can increase brand awareness and drive traffic to your website. If you need more help with marketing your business online, I suggest checking out this article by Hubspot.
Tip #7: Anchor Text
Last but not least, pay close attention to your anchor text. If you want to rank high in Google, make sure that your hyperlinks include keywords like “locksmith” and “emergency locksmith”. This makes it easier for search engines to spot relevant content – which is exactly what we’re trying to do! And remember – the less text you use on a hyperlink, the better. For example, I just used this article as an example-notice how there’s barely any text in this hyperlink? That means it would be really easy for Googlebot to identify when they see it!
Anchor text can still be included in links that aren’t text-only, but you need to ensure that the link is relevant and appropriate. For example, This hyperlink will bring you directly to this article’s URL on Google – notice how there’s no actual text in the link?
Tip #8: Featured Snippets
When writing content, try to put yourself in the shoes of your end-users. What are they looking for? Are they looking for a list of tips? Or do they need information on how to find you?
Whatever their exact question is, it’s worthwhile answering it directly on Google. These ‘featured snippets’ or ‘knowledge cards’ are seen by hundreds of thousands – if not millions – of people every single day! That’s why I highly recommend including these keywords in your meta description and HTML title tags. It’ll ensure that your website stands out from the crowd while also inviting more traffic to your site!
Tip#9: Remove Duplicate Content
I know what you’re thinking; “how could I possibly remove duplicate content from my website? My site’s all about locksmithing!” While it might seem like a good idea to copy and paste your blog posts onto your homepage, Google doesn’t take this very kindly. Instead, try to use unique content on every page of your website. You can do this by switching up the final sentence or including a couple of extra sentences at the end of each blog post – but whatever you do, don’t be lazy! Make sure that there’s no duplicate content whatsoever-and if there is, make sure to address it as soon as possible.
Remember: keep it relevant and always include helpful information! The last thing you want is for Google to penalize you for plagiarism…
Tip #10: Link Relevance
Similar to anchor text, link relevance is very important if you’re looking to rank high in Google. When linking to articles or websites on your own website, be sure that the links are relevant and helpful for your end users! If the article has nothing at all to do with what you have on your site, it might be time for a change.
Tip #11: Check Your Robots.txt File
Don’t forget about your robots.txt file! This is what tells Google whether or not they can crawl certain parts of your website, so if you’re not careful it could result in a huge loss for you!
A couple of easy steps to remember: don’t block any pages on your website and make sure that none of these blocked URLs are linking out to other websites. Doing either of these things will help Google identify which pages are most important to your site – and won’t hurt your rankings at all!
Tip #12: Fix Broken Links
Broken links aren’t just unhelpful-they straight-up annoying. After all, who wants to click on a hyperlink only for it to lead to an error message? It’s even more frustrating considering how easy it is to fix this problem. If a page no longer exists, create a redirect so that your users aren’t led astray!
Tip #13: Watch Your Spelling and Grammar
Nobody likes a copy/paste job – especially Google. Make sure you have accurate spelling and grammar on all of your pages! Search engines take this very seriously so don’t let anything slip through the cracks!
Tip#14: Use HTML Tags
If you aren’t sure whether or not your website is properly coded, check out the source code! This will help you keep track of all of your HTML tags to ensure that they are relevant, helpful, and up-to-date with current web standards.
It’s super easy to see if something needs to be updated – trust me, I’ve been writing my own websites for years! Just open up the source code of any page on your site, then scroll until you reach the <head> tag. If it looks like a mess, don’t worry too much about it. But if it’s organized and easy to read through? Then you’re golden.
Tip #15: Keep an Eye Out for Errors
Last but not least, make sure you keep a close eye on Google Analytics. This will help you identify any errors that might pop up from time to time! Just go into the ‘Behavior’ section and click on ‘Site Content’. Then, click on ‘All Pages’. When you’re done there, be sure to check out your keywords as well – they should all link back to particular pages of your website!
While SEO takes a lot of hard work and dedication, this list will certainly help you out along the way. So what are you waiting for? Get started now and watch those traffic numbers rise in no time at all!
Article summary: Locksmiths can improve their rankings by removing duplicate content, checking links, fixing broken links, using HTML tags, and keeping a close eye on Google analytics.
If you are a locksmith that is looking to boost your ranking Alignment Online Marketing is here to help- There is no need for you to try and do it alone! We will take away the stress of trying to rank your website ourselves with our services.