Search engine marketing is a powerful way to reach local customers.
1. Create a map of your service area and create ads on social media for these specific locations
If you are a local business in a specific area, creating ads on social media for locations near the service location is an easy way to get more local customers. The map of your service areas will help create these ads so that they’re accurate and targeted.
2. Add your business to Yelp, Foursquare, MySpace, and other location-based sites
Adding your local business to location-based sites will help you get more local customers. The site may have reviews and other information about the company that is valuable for potential visitors, so it’s worth adding. You can also create a page on these platforms that has links to all of your social media accounts as well!
3. Use the keyword “near me” or “local” in ad copy when targeting search engines
Using local keywords in your ad copy is an easy way to get more local customers. These are words that potential visitors will search for, so it’s important to include them! You can also use local phrases such as “near me” or “local”.
4. Track conversions with UTM parameters in the URL of ads, landing pages, and email campaigns
The UTM parameters will help you track conversions from local search engine marketing campaigns. You will be able to see which keywords, ad copy, and other factors are bringing in the most customers!
5. Check out Google Adwords’ Keyword Tool
It can help you find profitable keywords quickly, or narrow down long lists of possible words by using filters like “competition” and “global monthly searches”
The Google Adwords Keyword Tool will help you find the most profitable keywords. You can narrow down lists of possible words by using filters like “competition” and “global monthly searches”.
If local search engine marketing seems too difficult or time-consuming, opt for local SEO instead! Local SEM is a great way to reach local customers quickly and easily, but local SEO can still be a better option for some businesses.
6. Choose an appropriate advertising network (Google Adwords, Bing Ads, Facebook Ads)
The advertising network you choose will depend on your business needs. For local businesses, Google Adwords and Bing Ads are popular choices due to the local targeting. Facebook is another option for local businesses who want to use social media ads!
It’s important that you create a local SEM campaign because it has many benefits for local customers – including local keywords, local ads on social media sites, and a map of the service area. Use Google Maps (or other mapping services) to get an idea of what businesses are near yours so you know who might be potential customers
Google Maps is a great tool for local businesses who want to find out what other services are near them! You can search local listings, business addresses, and phone numbers, as well.
7. If you’re not yet on Instagram, download the app now!
Instagram is a great way to connect with local customers because they’ll be able to see photos, videos, and posts in their own area. You can easily use local hashtags to reach more local customers.
Follow other accounts that are relevant to your business niche
Try to find accounts that are local and relevant to your business niche. Follow them so they will follow you back, giving you more exposure!
8. Be sure that all of your content is high quality
You want to be sure that all of your local search engine marketing campaigns are high quality. Local customers will judge you based on their experience with you, so make it a good one!
9. Maintain consistency when naming files so they’ll rank higher in search engine results pages (SERPS)
The local search engine marketing campaigns that rank higher on Google’s SERP are the ones with consistent naming. Businesses should pick a file name for all of their local SEM campaigns and stick to it!
9 Ways to Create Local SEM Campaigns Conclusion
Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. These eleven tips are just the beginning of what’s possible with local search engine marketing campaigns! The power is in your hands: use it wisely and reap the benefits. You can also enlist our team of experts to create an SEO strategy that drives customers through conversion optimization by considering how they think at different stages in their purchasing process or lead funnel. If all of this sounds intimidating and want help enacting these principles, let us know. Our team of experts is ready to help you.
