In today’s day and age, your online reputation is everything. It’s important to always do your best to build it up to promote yourself. On the other hand, there are also some downfalls of doing so through influencer marketing. There are many pros and cons when it comes to influencer marketing, so let’s explore them both!
The Pros of Influencer Marketing
Familiarity – It’s easy to build a strong connection with the consumer if they’re familiar with you, whether that be through your content or personal brand. This is especially true if you’ve been building up an audience for years. Your fans will follow you to any platform, which can also give a boost to your followers on a new platform, too.
Targeted Audience – The audience you receive through influencer marketing is highly targeted and relevant. You’re not receiving a mass number of followers that may or may not be interested in what you have to offer. Influencers usually create content for a specific niche market as their audience, which can be tailored to your specific business and what you’re trying to achieve.
Relevancy – You will receive a targeted audience that is highly relevant and timely to promote the content you create, whether it be videos, blog posts, or social media updates. Your followers are receiving information from someone they view as an authority in their industry so they’re more likely to engage with your content.
Feedback – Social media influencers are constantly receiving valuable feedback from their audience that can be used as a tool to improve your business. This form of promotion is much more organic, as well as sincere as fans aren’t being paid or given anything to promote you. They offer this service because they’re truly interested in seeing you succeed, which can give your business a stronger foundation.
The Cons of Influencer Marketing
Affiliate Sales – Affiliate sales are not anything new when it comes to influencer marketing. They have the following that they built without any help from brands or companies, so depending on how big their audience is, the higher your promotion will be. Some influencers receive a commission for every product they sell, which can quickly eat away at profits if you’re giving them a percentage of each sale made through them.
Agency – As with everything in business, there is always someone who will take a cut as the middleman. In this case, it’s usually an agency or marketing firm. This is the most common way to collaborate with influencers. They have established relationships with social media influencers so they can help promote your content for a fee, usually in the percentage of profits made through affiliate sales.
Competition – You may be competing directly with other brands that are using influencer marketing to promote their products similar to the ones you’re trying to sell. This means they have similar target audiences which can lead to an overlap of potential customers.
Vendor-Based – You are now at the mercy of your influencer’s schedule as well as their decisions on what they want to promote. They control how they convey your brand, which may or may not be in line with your company’s image or goals. You have to be able to trust that they will do a good job and represent you to the best of their ability which can take time to get used to.
The decision between influencer marketing and using paid advertising is not an easy one as it all depends on what you’re trying to achieve, your audience, and your budget. Overall, building your online reputation is extremely important for any business to attract new customers and keep the ones you already have!
Fast and Easy – Influencer marketing can be done quickly and easily through the use of social media influencers that already exist on these platforms. When companies work with influencers to promote their content, they are reaching out to targeted audiences who already have an interest in what they offer.
When you want to work with someone who has the following traits:
- – You want quick results
- – Your audience is composed of real people that are interested in what you have to offer
- – You are looking for feedback and insights on how to improve your business
- – You want an organic way to promote your brand
- – You can’t or don’t want to spend money promoting yourself
Then influencer marketing is for you! It’s a unique and effective way of building relationships with new customers as well as making sure the ones you already have keep coming back.
Great for building your online reputation – One of the biggest pros of influencer marketing is that it’s an effective way to build your online reputation. Having an influencer promote your product can make it seem more credible as they are already trusted by their followers. If you choose the right influencer, they can help boost sales of your product or services through affiliate sales, organic traffic, and referrals.
Good for gaining great feedback – Feedback is extremely important when operating a business. It will help you gain insights into what you need to do to improve your products or services. You can also get feedback from your audience, influencers, and vendors so that everyone involved knows exactly what needs to be done next.
Suitable for any budget – Influencer marketing is suitable for businesses of all sizes which is one of the biggest pros when it comes to this type of marketing. You can pick influencers who fit your budget and don’t require much in return other than a shout-out on social media. This is perfect for smaller companies that are just starting and looking for organic ways to get new customers.
Social proof also known as one’s reputation or track record is proof that someone or something (a business, a person, an idea) has value. Social proof is the phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation…
Trustworthy – Influencer marketing builds trust between your company and potential customers…
What do you think? Did this article help you? Did it confuse you at all? Let us know in the comments section below!
Building Your Online Reputation: The Pros and Cons of Influencer Marketing.
When it comes to the pros and cons, there are many! One pro is that influencer marketing can be done quickly and easily through social media influencers who already exist on these platforms.
On the other hand, you must now rely solely on their decisions as they control how they convey your brand which may or may not line up with your company’s image or goals.
Overall, building your online reputation is important for any business to attract new customers and keep the ones you already have!