Content Marketing 101 FAQ

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers. Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business. If you are interested in learning more about how you can use content marketing for your business then read on!

The following blog post provides an overview of what exactly content marketing entails as well as sharing some advice on what types of content to create as well what types of content to avoid.

Today, the majority of businesses rely on digital communication and advertising to generate leads and sales. However, with the invention of content marketing, things have changed for businesses around the world.

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers. The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers. Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business.

Some of the key drivers for businesses to adopt a content marketing approach include customer experience, cost of customer acquisition, advocacy for your brand (i.e., customers are talking about you), and lead generation.

In fact, one study showed that companies who strategically adopted a content marketing strategy saw a remarkable average decrease in the cost per lead of 31%. To learn more about what companies can do to incorporate content marketing into their daily business practices, read the following blog post.

#1 – What Is Content Marketing?

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers.

Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business.

Some of the key drivers for businesses to adopt a content marketing approach include customer experience, cost of customer acquisition, advocacy for your brand (i.e., customers are talking about you), and lead generation.

#2 – What Is Typical Content Marketing Strategy?

Trying to figure out what a typical content marketing strategy would look like is no easy task. In fact, many businesses spend months or even years planning and strategizing how they want to approach this phenomenon in the long term.

The main goal for most companies who implement a content marketing strategy is to create quality blog posts that solve existing customer problems or answer common questions that they have.

The idea is to create a blog post once, and if it’s well-written and thoroughly researched then many people will interact with it in one way or another.

Example: If you are writing about how to get rid of fleas on cats but do not use any commonly known flea control products, then your blog post would answer the question of how to get rid of fleas on cats for many people.

So while one person might stumble upon your blog post because they were desperately trying to find out how to get rid of fleas on their cat and found a helpful solution right away, another person may stumble across it simply because you were writing about a common pet problem and they want to be an informed consumer.

Content marketers are also encouraged to ask questions, link out to other sources of information when needed, leave comments on other blogs or websites that have already answered a question for their audience, include photos or graphics where appropriate, offer free e-books or other giveaways, and much more.

So while there is no one way to do content marketing, the result should be educational value for your audience that they find helpful in some way.

#3 – What Kind of Content Should I Be Producing?

As mentioned before, blogging is a very popular form of content marketing. While you could blog about virtually any topic, some of the most popular blog posts focus on animals, health & wellness, cooking & food, business, money & finance, and parenting.

There are many different ways to approach content marketing. Some businesses like BuzzFeed focus on creating viral pieces with lots of pictures and catchy headlines that will get people to share them with other people.

Other businesses like Demand Media have seen success in writing content for certain verticals (i.e., niches or categories) and then ranking well on Google for those terms over time using SEO best practices.

#4 – How Much Content Should I Be Producing?

A lot of different factors go into answering this question, but for the most part, you should be producing content regularly.

#5 – How Should I Measure Success?

This is another way that many businesses are different in their approach to content marketing. It’s not uncommon for companies to use Google Analytics (or some other web traffic analytics tool) to track their blog posts, e-books, infographics, videos, and other types of content to measure how well they are doing over time.

#6 – What Kind of Content Marketing Tools Should I Use?

There are many different tools that you can use for content marketing, but some of the most popular include FeedBurner, Google Analytics, and WordPress.

#7 – What Are Some Helpful Articles?

One of the most popular content marketing pieces on Moz is ” How to Create a Blog Post for Maximum SEO Value .”

Another great piece is ” The Noob Friendly Guide to Content Marketing,” which covers some of the basics in this article but also includes much more valuable information.

#8 – What Are Some Key Takeaways?

Overall, content marketing is a very broad subject but can be extremely beneficial to businesses if it’s done correctly.

The most important thing is to produce valuable content that provides an educational benefit in some way. Don’t assume your audience knows what you are talking about and don’t withhold any information for the sake of creating suspense.

Chances are that if your audience is interested in a topic, even if it’s somewhat niche, they will be able to find something useful on your site.

Also keep in mind that some small part of your audience may stumble upon your content by accident, so don’t let this discourage you.

To get started with content marketing, it helps to do some keyword research and then choose a topic that your audience is looking for. It can also help to look at what other successful blogs and websites in your niche are doing (like Moz) and emulate what they do.

#9 – What is the Difference between Content Marketing and SEO?

Content marketing and SEO are similar in many ways as they both focus on creating content that will rank well over time on search engines like Google.

However, content marketing takes a much broader approach to this. For starters, content marketers use social media (like Facebook, Twitter, and Google+) to promote their content to drive traffic back to their sites.

In addition to this, there is a much greater focus on creating unique and valuable content that will serve the needs of your audience. SEO, on the other hand, focuses more on keywords used in articles as well as links (i.e., backlinks) to your site.

SEO usually focuses on getting a top ranking (i.e., #1) for one or two keywords whereas content marketing may focus on acquiring thousands of shares, likes, and followers over time that eventually leads to increased rankings over time.

#10 – What is the Difference between Content Marketing and Inbound Marketing?

Many people use these terms interchangeably, but there is actually a very distinct difference between the two.

Content marketing refers to creating original content for users and potential customers whereas inbound marketing refers to improving search engine visibility through SEO as well as social media.

It’s safe to say that most companies are doing both content marketing and inbound marketing, but the focus is different depending on the business.

For example, companies like HubSpot tend to place a greater emphasis on inbound marketing while others like Moz are more focused on content marketing. Overall, it’s not really important to draw distinctions between these two strategies as long as you are improving search engine visibility, engaging with your audience, and producing content that people find useful.

#11 – What is the Difference between Content Marketing and Social Media?

Many businesses focus on one or more social media platforms to market their products or services.

However, social media networks like Twitter, Instagram, Facebook, and Google+ are often used as a way to promote content (e.g., blog posts) that you have created for your website or business.

Note: I couldn’t find any original content by Moz on Google+, but they do have an account that links back to their main site where they post most of their articles and updates.

#12 – What is the Difference between Content Marketing and Video Marketing?

There are many similarities between these two types of online marketing, but they also have some distinct differences.

Both video and written content focus on creating a high-quality product that provides value to customers and potential customers.

However, there are certain areas where each method is better suited. For example, a video might not be able to provide as much detail about a topic as a blog post or ebook could.

For this reason, you may want to create both written and audio content to help cater to different types of customers and potential customers who may prefer one style over another.

#13 – Who is the Target Audience for Content Marketing?

The target audience for your content matters because it will affect how you write as well as your choice of topics. If you are targeting a younger audience, then many of them do not read news articles and blog posts like their parents did so you may want to focus more on videos as they are more likely to watch a video than read an entire article.

In addition, you will want to know which social media networks your audience uses most to help with things like engagement and sharing. For example, Facebook has a larger user base than Google+ so if you focus on Facebook but many of your followers are on Google+, then you will be missing out on some engagement opportunities.

#14 – What is the Difference Between Paid and Free Content?

Many people see paid content as something negative because it may be perceived as a sponsored post or an advertisement. However, this is not always the case with companies like Forbes and Huffington Post often writing articles that are funded by their advertisers.

For example, if you are reading this blog post on Moz, then you are already viewing a free piece of online content that is supported by sponsors. For many startups and small businesses, it may be difficult to create a large amount of original content without getting some help from paid sources.

In fact, Moz has sponsored posts featuring guest writers like Matt Cutts (a famous search engine optimizer at Google) and Rand Fishkin (the founder of Moz).

It’s really up to you to figure out how much of your content should be free versus paid. However, there are pros and cons for each method that should be considered as well as the “freedom” each method gives you.

#15 – What Kind of Content Works Best for Marketing?

As you have seen in this blog post, many different types of content can be created and used for marketing purposes.

In addition to these types, it’s important to consider what type of content will work best for your business or industry as well as what kind of options you have available to create the content.

For instance, if you are a small business and need to spend more time working on getting clients versus creating content, then it may be best to stick with free or low-cost options like blogging as opposed to using tools like Hootsuite which can get rather expensive.

#16 – What Are the Best Places to Promote Content?

Still, struggling to figure out where you should be promoting your content? There are many places that you can promote your content. For instance, if you want to go really big right away, then there is no better place than Google AdWords. On top of this, Facebook also has some great ad platforms where you can target specific users and demographics. Bing also has some great marketing solutions for those who are looking to get started with paid advertising.

If your startup or business is a bit on the smaller side, then it might be best to start promoting content through social media networks like Facebook, Twitter, Linked In, Google+, etc.

Related: Moz Announces a New Affiliate Program for SEO Tools!

#17 – What is the Difference Between an Expert and a Marketer?

As Jack Bacon, author of “Magnetic Sponsoring” says, “The difference between an expert and a marketer is that an expert gets people to do what they want because they believe what the expert says. The marketer, on the other hand, gets people to do what he or she wants them to do by appealing to their beliefs and getting them to buy something.”

The main difference is that even though marketers try to be experts in their industry, they will not have all of the knowledge that an expert has.

However, experts mainly use their knowledge to benefit themselves and/or their own businesses or clients while marketer’s primary goal is to sell something and they will do whatever it takes to be successful. Experts are usually seen as authorities in a particular topic within their industry while marketers tend to always push “their products” and “their brand.”

#18 – What is the Difference Between a Writer, Journalist, and Copywriter?

Writer: Writers are people who write articles, stories, books, etc…

Journalists: Journalists write for newspapers or magazines; they mainly report on events that happened in our world today.

Copywriter: A copywriter is responsible for creating the text that goes on your website, sales pages, etc…

#19 – What’s the Difference Between an SEO Copywriter and a Content Marketer?

A content marketer is usually more focused on keyword-optimized writing that markets and sells a product or service.

This tends to be more sales-oriented, which means that the content will focus on what the client needs. On the other hand, an SEO copywriter is dedicated to writing for search engines to rank your website higher than your competitors.

#20 – What Are Some of Your Best Content Marketing Tips?

1) Don’t try too hard to rank for a keyword that nobody is searching for and/or that has very little search volume.

2) Post your content on as many social networks and websites as possible. You never know where it might show up or get shared.

3) Measure how effective your content is based on your business goals.

4) Make sure your content is consistent and relevant to your target audience.

5) Try not to fall into the trap of being too sales-y when promoting content through social networks or websites. Focus more on giving away great information that will benefit your readers and potential customers instead of always trying to sell them something.

6) Don’t be afraid to recognize your failures and/or challenges along the way.

7) Don’t put all of your eggs in one basket. No matter how good or successful something is, it can fail at any time! Always have backup plans in place just in case you need them.

#21 – How Do You Choose Topics for Content Marketing?

This is a tough question because there’s no right or wrong answer here. There are many factors involved when choosing what to write about. The best thing you can do is think about your target audience and what they would like to read about.

For instance, if you’re the owner of a digital marketing agency and your target audience is small business owners who are trying to market their own businesses online, then write about topics that might help them. Such as “SEO vs PPC: Which One Should I Choose?” or perhaps “7 Tips for Better Content Marketing.”

#22 – How Can I Promote My Content?

This is a tough one because you want to promote your content as much as possible without being too over the top. One of the best ways to promote content is through social media networks or websites. For instance, if you have great recipes for dinner ideas, then share them on Facebook. If you have some great travel tips for a specific city, share those on Reddit or Pinterest.

#23 – How Do You Know When You’ve Created High-Quality Content?

There are so many ways to answer this question, but here is one way to look at it – your audience loves it! There are many different ways to test this. You could provide your content for free, and if people are still coming back asking for more – then you know that you’re doing something right!

#24 – How Can I Tell If My Content Marketing Is Working?

There are a lot of different factors when it comes to knowing whether or not your content marketing is working. These can vary from industry to industry, but these are the most common ones:

#25 – What Is a Good Length for an Article?

This really depends on what you’re writing about. If it’s something very specific, perhaps shorter content works better. For example, if you’re writing about how to choose the correct bicycle for your child, then a paragraph or two should be sufficient. However, if you’re writing about something very broad such as “Best Bicycle Brands,” then it might need to be a bit longer.

#26 – How Can I Get People to Share My Content?

There are many different reasons why people share content. The best way to do this is to create content that really resonates with your target audience and causes them to feel something like joy, laughter, enjoyment, etc. Then they will naturally want to share it!

#27 – What Is an Effective Content-Length for Social Media?

It’s a good idea to have a plan in place, so you’re not just throwing up random updates or content without a purpose.

Creating an editorial calendar or schedule can help with this. For instance, if you know that your target audience is on Facebook most during the workweek from 8 AM to 5 PM, and they like to connect with friends and family at that time, then you can post content that’s relevant to them at those times.

#28 – What Is the Best Time of Day to Post Content?

Again, this really depends on your target audience and what they do during the day. Most people are active in social media networks or websites around lunchtime, so it’s a good idea to post content around that time of day.

#29 – How Can I Know If My Content Marketing Is Working?

There are many factors involved in knowing whether or not your content marketing is working. For example, if you write an article about why the best bike for your child is a blue bike, then you might get a spike in visitors to your website about biking. Or if you write an article on why the best bicycle is red and it’s shared through social media networks or websites – perhaps you will see an increase in sales for that specific color of the bike.

#30 – How Can I Get People to Read My Content?

If you’re having trouble with people reading your content, then perhaps it’s because they don’t find any value in it. You could try changing the angle or topic of your content to see if that helps. And look at whether or not you are promoting it enough. For example, SEO is huge! If you want your content to get in front of more people, then you must have SEO in mind while creating the content.

#31 – How Can You Use Content Marketing to Build Relationships?

Creating a relationship through your content is critical for building trust and loyalty with an audience. The best way to do this is to be consistent. Consistency shows that you’re reliable and trustworthy. And when someone feels like they can trust you – then they are much more likely to invest in your product or service. Another way to build relationships through content is by sharing something of value with others, such as their thoughts or ideas.

#32 – What Kind of Content Should I Be Creating?

Having a clear strategy and plan in place can help guide you to create the correct kind of content that will be helpful for your target audience. And what’s more, is you don’t have to create everything on your own! Sometimes it’s nice to collaborate with some other folks and share content.

#33 – How Can I Use Content Marketing to Get My Web Traffic Up?

There are many different ways that you can use content marketing to get your website traffic up, such as using SEO or changing the angle of what you’re talking about in your piece of content. For instance, if you are writing about the best type of bike for a kid – maybe try sharing information on how to choose one or what makes a good bike.

#34 – How Do I Use Content Marketing For SEO?

If you’re going to use content marketing to improve your search engine optimization, then you must create content that has a keyword focus. So, you want to put keywords in your content if you can.

You also might want to re-use the same title for different pieces of content, because this helps the search engines pick up what your article is about and categorize it more easily. And make sure that each piece of content contains different information, otherwise, the search engines might be confused and they won’t rank any of your content!

#35 – What Are Some Common Mistakes with Content Marketing?

One common mistake that people make with content marketing is not knowing what their target audience wants. This means you want to know who your target audience is and what are the needs and problems that they have.

#36 – What Are Some Success Tips for Content Marketing?

If you want to succeed with content marketing, then you must think from your target audience’s perspective. What kind of information do they want? How can you help them when you provide the right kind of content for them?

You also want to make sure that the content you are writing is high quality. This means your spelling and grammar should be good, as well as your information needs to be accurate. Lastly, it’s important to stay consistent with your content marketing efforts. If you want people to really invest in what you have to say, then consistency is important.

#37 – Do You Have a Success Story to Share?

Yes! I have a success story that illustrates how content marketing can drive sales and traffic for you. In this case, we were running an online workshop through our website and our blog. At the end of the day, we had 818 people that signed up for the workshop. At the time, this was a big deal because we had never even had 1,000 visitors to our website before! So you can see how content marketing can really go a long way for your business or organization.

#38 – How Can You Tell If Content Marketing Is Working?

You want to make sure that you’re being honest with yourself when you ask this question. If you are getting some website traffic or if people are following your social media accounts, then that is a good thing! You want to make sure that your content marketing efforts are leading to these kinds of results.

#39 – What Is the Difference between an Infographic and a Slide Share?

A slide share, such as this one on content marketing for college students, is generally related to PowerPoint. It’s useful to use slides when you are giving a seminar or webinar because it helps keep your audience engaged. If you want to learn more about how these things work together, check out this webinar on SlideShare for nonprofits.

#40 – How Should I Get Started with Content Marketing?

If you are going to start using content marketing, then one of the most important steps is to figure out what kind of content that you want to create. You definitely should not create any random type of content. Ideally, you would create content that helps to solve a problem for your target audience.

#41 – What Kind of Content Should I Use?

You want to make sure that you create useful information and share it through the right channels for your business or organization. And you also want to make sure that when people see your content, they will react by sharing it with their friends, family, and followers.

#42 – What Should You Do if No One Clicks on Your Online Content?

If you publish online content that no one clicks on, then this is a good sign that it’s not engaging enough. It means that your target audience doesn’t really think it’s relevant. You want to make sure that you are really thinking from the perspective of your target audience and creating content that is useful for them.

#43 – What Should I Do if No One Shares My Content?

Sometimes, people will think a website’s content is not very good even though they read it all the way through. You need to be aware of this possibility. So if you are noticing that no one is sharing your content, then it means that there’s a problem with the content itself.

#44 – Why is SEO Even Important for Content Marketing?

Using SEO in combination with content marketing makes things even easier! The more people who find you and your content, the more likely it is that they will share it or buy something from you.

#45 – What Are Some of the Best Ways to Use SEO for Content Marketing?

One of the best ways to use this strategy is to focus on getting backlinks for your website. You can do this by publishing press releases or by getting guest posts on other websites. This kind of strategy is often called building your online reputation and it’s definitely something that you want to think about if you are doing content marketing in the first place!

#46 – What Is Your Favorite Content Marketing Strategy?

One of my favorite content marketing strategies is to create information products. This strategy involves creating a report or e-book that is valuable for the target market. Your goal is to help people solve their problems so they will want to keep your information product around and refer back to it in the future!

#47 – How Can I Tell if My Content Marketing Strategy is Working?

You always want to make sure that you are tracking the results of your content marketing strategy. Otherwise, it’s very difficult to tell if things are going well or not. You want to make sure that your content is driving traffic and leads so you know that everything is working effectively!

#48 – When Should I Get Started with Content Marketing?

Content marketing is a long-term strategy that you want to do consistently over an extended period of time. You should get started as soon as possible to keep everything consistent!

#49 – What Is the Best Way to Start a Content Marketing Strategy?

Long story short, it’s not enough just to publish content and hope that people will find it. This is why you should develop a plan for your content strategy from the very beginning. You need to make sure that everything is aligned correctly before you even publish anything!

#50 – What Are Some of the Best Content Marketing Examples?

Check out this article on what experts say about content marketing. Here you can learn from others and make sure that everything is aligned correctly in your strategy!

#51 – What’s the Difference Between Publishing Content and Content Marketing?

This is one of my favorite questions because it really highlights the difference between content marketing and just writing things down. You want to create information products for people who want to solve a problem. That’s the key!

#52 – What Are Some of the Best Tools for Content Marketing?

One great tool that I love to use is Google Analytics. This website tracking software will help you get a better idea of how your content marketing strategy is performing. You can learn more about it here!

#53 – How Can I Use Content Marketing to Attract More Customers?

You can use content marketing to highlight your company’s expertise and help people learn about the various solutions that you provide. Your goal is to build up trust so they will reach out to you when they need assistance with their problems!

#54 – What Is One of the Best Content Marketing Tools?

It’s a fact that people want to learn how to solve their problems. That’s why we are creating content marketing strategies in the first place! You want to create information products that help them solve problems and you can even sell these things online to make some extra money with your content marketing strategy.

#55 – What Is a Good Example of Content Marketing Strategy?

One of the best examples that I can think of is Pat Flynn’s Smart passive income blog. He has created a “How to Start an Online Business” course that helps people solve their problems by giving them advice and information on how to make money online.

#56 – What Are Some of the Best Content Marketing Tactics?

One way that you can create content marketing tactics is by using an editorial calendar. This is a great tool that will help you organize your ideas so you’re more productive!

#57 – How Can I Improve My Content Marketing Strategy?

This is one of the best questions! You should always be improving your content marketing strategy. One way that you can do this is to make sure that you are creating valuable information products for people who want to solve their problems!

#58 – What Is One of the Best Methods for Creating Content Marketing?

One of my favorite techniques for creating content marketing is what I like to call the “information interview.” What this means is that you create an information product that helps people solve their problems and then you go out and directly ask them what they need!

#59 – How Can I Use Content Marketing Strategy to Improve My Overall Marketing?

One of the best things about content marketing is that it increases your site traffic pretty quickly! That means more potential customers and more money in your pocket. So, it’s a great thing to include in an overall marketing strategy for your business.

#60 – Why Is Content Marketing Important?

This is a question that I get all the time. People are always wondering why they should be using content marketing in their overall Internet marketing strategy. The reason is simple: it gets attention from your customers and that’s exactly what you need to do if you want to build a successful business!

#61 – How Can I Use Content Marketing?

You can use content marketing in several ways:

– You can educate your audience by creating blog posts that help people solve their problems.

– You can sell information products that you create after interviews with others who have similar problems as your customers.

– You can sell advertising space on blogs and websites to businesses who want to share their own stories.

#62 – How Does One Create a Content Marketing Strategy?

If you’re struggling to create a content marketing strategy, then check out some of the great material that is already available on the Internet. There are tons of different articles and books on this subject that can help you understand what it takes to be successful with content marketing.

#63 – What Is a Content Marketing Strategy?

One of the best ways to define this term is by breaking it down into simpler terms: “content” refers to the various types of media that you will be creating for your audience and “marketing strategy” refers to the methods that you will use to attract the attention of your intended audience.

#64 – What Are Some of the Best Content Marketing Techniques?

One great technique that I like to use for content marketing is called a “content upgrade.” In this method, you can take some of your blog posts and turn them into valuable ebooks or courses for people who want more information on a particular subject!

#65 – What Are Some of the Best Tips for Creating Content Marketing?

Some of the best tips that I can give you about creating content marketing is to make sure that you are helping your customers by solving their problems. People don’t spend money on products and services unless they want to solve a problem!

#66 – Why Is Content Marketing So Important?

It is important because content marketing can help you grow your audience and increase your site traffic in a very short period of time. It’s an awesome way to quickly build up your business!

#67 – What Are Some Content Marketing Techniques?

There are many different content marketing techniques that you can use to improve your results with this type of strategy. Here is a list of some of the best ones:

1) Directories

2) Videos

3) Blogs

4) Educational ebooks and PDF’s

5) Social media sharing

6) Podcasting

7) Slide shares

#68 – How Do Content Marketing and SEO Go Together?

The reality is that content marketing and SEO go together like peanut butter and jelly! If you have valuable, relevant information on your site then you are going to rank higher in the search engines. It’s just that simple!

#69 – What Content Should I Be Creating For My List?

Here are some of the best types of content to add to your list just in case you were wondering:

1) Ebooks

2) Case studies

3) Webinars and teleseminars

4) Videos and podcasts

5) Whitepapers

6) Blog articles

#70 – What Content Should I Create For My Blog?

In my opinion, the best type of blog to create for your audience is one that contains a mix of content. Make sure that you also have some unique features and offerings on there as well!

#71 – How Do I Use Google Analytics In My Content Marketing Strategy?

Google Analytics is a very powerful software tool that can help you learn some really important things about the content that they deliver to your audience.

#72 – What Is a Content Curation Service?

A content curation service is a tool that helps you sift through the tons of information on the Internet and find only the best, most relevant content to share with your audience. Some great tools that are available right now include Feedly, Curata, and Scoop. it!

#73 – Why Use a Content Curation Service?

A content curation service that allows you to find only the best information on a particular subject and put it all together for your audience in one place. That way, they don’t have to search for it on their own!

#74 – What Is Content Curation?

Content curation is the process of selecting and organizing valuable content from a wide variety of different sources to create one place that your audience can go to get access to all of that information in one simple location!

#75 – What Is an Unbounce Landing Page?

An Unbounce landing page is a website page that has been created to increase conversions through the use of some unique web design elements. They are extremely effective if you know how to use them correctly!

#76 – How Can I Use an Unbounce Landing Page?

Unbounce landing pages are very easy to use and offer you a lot of different options when you are designing your pages. You can even create one that is very similar to an autoresponder sequence for free!

#77 – What Does the Term ‘Call-to-Action’ Mean?

The term call-to-action refers to the part of your web page that is designed to prompt the reader to take the desired action. In other words, it’s used to sell products and services!

#78 – How Do I Create a Good Call-to-Action?

To create a good call-to-action you need to make sure that it grabs the reader’s attention and prompts them to take the desired action immediately. This is usually accomplished with some kind of special offer or discount!

#79 – How Can I Increase My Conversion Rate With Unbounce?

There are many ways for you to increase your conversion rate with Unbounce landing pages, including:

1) Using a clear call-to-action that focuses on your goal

2) Including social sharing buttons to help the page get out there

3) Giving away something valuable in exchange for an email address or some other type of contact information

#80 – How Do I Know If My Content Is Working?

The reality is that it can be incredibly difficult to tell if your content is working. Fortunately, there are a few different ways that you can go about checking out the effectiveness of your information!

#81 – How Do I Know If My Blog Posts Are Working?

It’s always important for you to check the statistics on your blog posts to see which ones are being read the most and which ones don’t get anything at all!

#82 – How Can I Tell If My Content Marketing Efforts Are Working?

The reality is that it can be incredibly difficult to tell if your content marketing efforts are working. Fortunately, there are a few different ways that you can go about checking out the effectiveness of your information!

#83 – What Is the Difference Between Measuring Clickthrough Rate and Landing Page Conversions?

The clickthrough rate refers to the number of times that your message gets clicked through to a landing page. A landing page conversion, however, is when someone actually does what you want them to do with your content!

#84 – How Can I Improve My Conversion Rate?

If your conversion rate isn’t as high as you would hope it to be, there are a few things that you can do to improve upon the situation. Some of those include:

#85 – How Can I Improve My Clickthrough Rate When Using Content Marketing?

You can improve your clickthrough rate when using content marketing through the use of a few different techniques. The key to this is making sure that your content actually gets read!

#86 – How Can I Improve My Landing Page Conversion Rate?

There are several online tools and resources you can find to help you with improving your landing page conversion rate, including:

1) Google Analytics

2) ClickTale (a tool that allows you to see what your landing page looks like from a different perspective – the viewers!)

3) SurveyMonkey Audience (an online survey tool that is very easy to use and offers many different features. You can even create a survey with it and then embed it onto your site!)

#87 – What Is the Difference Between an eNewsletter and a Blog Post?

The main difference between an eNewsletter and a blog post is that the former is usually designed to be read at one sitting, whereas the latter can be read in sections or even skipped over entirely.

#88 – How Can I Use Content Marketing To Improve My Search Engine Rankings?

Content marketing offers a lot of different benefits for your search engine rankings. These include:

1) Links from other, high-quality websites can help boost your page higher in the search results

2) The addition of content to your site is seen by Google as an improvement and thus will lead to better rankings

3) Content marketing allows you to tell your story, which can be very important to search engines – Google is all about telling the truth!

4) Using content marketing lets you build authority and brand recognition. As a result of this, search engines may view your page as being more reliable and trustworthy

#89 – What Is Content Churn, and Why Do I Need to Avoid It?

Content churn refers to the actual practice of making a new blog post every day just for the sake of having something new to put up there. This obviously isn’t something that you want to do when it comes to content marketing as it can come across as disingenuous and can damage your brand’s reputation.

#90 – What Is the Difference Between a Blog Post and a Press Release?

The truth is that a press release is only really useful to you if you have already established contact with news outlets or big-time media such as newspapers, magazines, etc. A blog post, on the other hand, is something that you can put up on your site and then wait for visitors to come. The difference between a bloggers’ audience and a media outlet’s audience is that the former tend to be more loyal and have higher conversion rates.

#91 – What Is Social Media Optimization?

Social media optimization is the practice of publishing social media updates for your website and getting those to rank highly in search engines.

#92 – How Can I Use Content Marketing To Promote My Business?

You can use content marketing to promote your business through the following actions:

1) Produce blog posts featuring interesting facts about your industry or related issues on your niche. These articles should be written in a way that is both entertaining and informative for the reader.

2) Identify your target market and write blog posts about the issues that they encounter in their day to day lives – this way, you can connect with them better on a personal level

3) Create “how-to” articles about specific problems or issues that are related to your business niche

4) Make sure that you always publish your content regularly. This will keep your target audience coming back for more!

#93 – How Can I Create Effective Content Marketing?

There are several things you can do to ensure that you’re creating effective content marketing:

1) Create longer, in-depth articles rather than shorter blog posts

2) Point to other pages on your site when appropriate

3) Become familiar with online marketing, analytics tools, and SEO as soon as possible – this will help you to better analyze how effective your content marketing efforts have been thus far

#94 – What Does Positioning Mean in Content Marketing?

Positioning refers to the way that you present yourself in your content. You should always focus on building a target audience that is generally happy to read the kind of stuff that you produce, meaning you shouldn’t overuse any kind of humor or sarcasm.

#95 – What Are Some Good Tips for Producing Effective Content?

Several tips can help make your content marketing more effective:

1) Make sure that you are always producing useful, unique, and interesting content – this is a core principle of content marketing

2) Use good SEO practices to make sure that your page has the best chance possible of ranking highly in search results

3) Ask for testimonials from other business owners or customers that have benefitted from your business

#96 – What Is Presentation?

Presentation refers to the way that you write your content in a catchy, engaging manner. You want to use language here that will make people pause and take notice – usually, this can be achieved by using active verbs instead of passive ones and by writing with a conversational tone.

#97 – What Are Some Tricks to Creating Engaging Content?

There are several tricks you can use to engage your readers:

1) Use quotes from experts in your field or related fields – this way, you will seem more trustworthy and expert-like

2) Add images and videos into the mix – these tend to capture readers’ attention quite easily

3) Be creative and original in your content, but don’t go overboard or you could come off as unprofessional

4) Think about the topic of your piece and how it relates to people from different walks of life – this will help to make more people feel connected to your content

#98 – What Is Keyword Research?

Keyword research is a method of determining the most commonly searched terms and phrases in your particular industry or niche. This will help you to craft better blog posts for your audience, as well as rank more highly on search engine results pages – factors that both increase content marketing success rates dramatically.

#99 – What Are Some Questions to Ask When Conducting Keyword Research?

When you’re doing keyword research you should ask yourself several questions:

1) Which keywords most accurately describe your audience?

2) Which keywords are most relevant to your industry?

3) Which keywords are easiest to rank for within search engines?

4) Which keywords are the least competitive on a whole?

5) Which keywords should you use in your content marketing?

6) What future trends can you pick up on by doing keyword research – for example, by analyzing search data over time?

#100 – What Are Some Pointers to Following When Doing Keyword Research?

There are several pointers that you should follow when conducting keyword research:

1) Make sure that your keywords aren’t just one-way phrases – for example, use “100 ways to make money online” instead of just “100 ways to make money online.” The former will be more effective

2) Avoid using phrases that already have lots of competition, such as common dictionary words – make sure you do your research first and go for the low-hanging fruit

3) Don’t spend too much time on keyword research at the beginning of a project – choose some keywords and then move forward.

4) Make sure you check the search volume of your keywords and see how many competitors there are for each one – this will tell you how difficult it will be to rank in Google

5) Don’t just choose competitive, high-search keywords with lots of competition – these are usually the hardest ones to rank for. Instead, apply some creativity and craft a unique and compelling content piece based around a keyword or phrase with low competition

#101 – What Are Some Ways to Plan Content Creatively?

There are several ways that you can plan content for your business:

1) Come up with a list of headlines – this is an easy way to help get ideas flowing. If you need inspiration, look at lists of SEO-friendly phrases that have ranked well in the past on Google or even in your niche on social media platforms such as Facebook

2) Use word banks and brainstorming techniques – this will get the creative juices flowing, even more, so to speak. Start by coming up with a list of words related to your industry or just write down random words that you might find interesting

3) Try different methods of writing content – for example, try using an outline rather than just writing from start to finish

4) Look at different genres of writing and take cues from them – if you’re struggling to make your content interesting, look at a couple of the top articles in your industry or niche and see how they do it. Then think about ways that you could replicate it for your audience

5) Come up with a couple of topics and then brainstorm content ideas around them. After that, choose the topic or two that seem like they’ll be most relevant to your business, customers, and industry as a whole

6) Look at other pieces of content in your niche – you can even think about whether or not you can adapt them for your business. You might even be able to do this better than others in your industry, especially if there hasn’t been much innovation lately

Content Marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The benefits of Content Marketing are numerous: increased traffic in your business website or blog; increase leads for your company; more connections with potential clients.

However, as you may have already guessed from reading this article on how to succeed at Content Marketing 101 FAQs, it can be difficult to keep up with such an immense task!

After all, every day there’s always something new happening online – different platforms pop up out of nowhere and change the way we share information about our products or services.

That’s why aligning yourself with experts who know what they’re doing when it comes to Digital Marketing and Online Marketing can help you a lot.

Aligning yourself with Online Marketing experts is important as well because they understand that it’s not just about content creation – but also the distribution of said content to your prospects, customers, and other interested readers.

Learn more about how alignment marketing agencies can utilize Content Marketing in this blog post!

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