Google My Business Is a Powerful Tool that Can Help Your Business Rank Higher in Search Engines. It’s Also a Great Way to Connect with Customers, and It’s Free!
But there are some bad GMB optimization practices that you should avoid if you want to get the most out of this platform.
Here are a few things you should never do when optimizing for GMB listings.
Gmb Keyword Stuffing Is a Big No-No
This technique was previously used to rank high in search engines, but now it can have the reverse effect. The idea is to keep repeating the desired phrase as many times as possible throughout your content – but this can be seen as spammy and you may end up getting penalized as a result.
The trick to optimizing your GMB listings is to make sure you don’t bog it down with too much information. Sites like Wikipedia are often known for their keyword-rich content, but they have an entire team of writers who know how to avoid being too spammy. The best way to optimize a listing page is to include your unique business information and your keywords, but not so much that you come off as too promotional.
GMB listings are different than most other SEO listings because they include rank tracking capabilities, which means Google will know the moment you start spamming it with keywords.
The ideal amount of keywords to include on a GMB listing for SEO purposes is 3-4, but this can vary from listing to listing. Just make sure you avoid placing too much emphasis on any one keyword.
GMB LSI Keyword Stuffing Is Better Than Excessive Keyword Insertion (i.e., cramming)
Another practice that GMB SEO specialists should try to avoid is using the same keywords over and over again in the same paragraph. This is known as keyword insertion, which is the exact opposite of LSI keywords, which are words that are semantically related to each other.
Keyword insertion can be seen as spammy by search engines because it doesn’t help organize content by theme, but keyword stuffing will not only make your content seem spammy, but it will also increase your bounce rate because it is harder for people to read.
Some GMB SEO specialists believe that LSI keywords are part of the Google algorithm, which means they help search engines discover relevant content on your page. However, you can still successfully optimize an article without using this technique.
Leverage Natural Language and the Advanced Search Operators to Boost Organic Rankings
Using a combination of both external search operators and natural language can help you boost your organic rankings, but this isn’t something you should try to do if you aren’t an advanced SEO specialist.
If you want to rank high in search engines, make sure your content is rich and relevant, and don’t try to use tricks or “hacks” that you see other people doing – because those practices may get you penalized.
Keyword stuffing is a technique that was previously used to rank high in search engines, but now it can have the reverse effect. The idea is to keep repeating the desired phrase as many times as possible throughout your content – but this can be seen as spammy and you may end up getting penalized as a result.
The trick to optimizing your GMB listings is to make sure you don’t bog it down with too much information. Sites like Wikipedia are often known for their keyword-rich content, but they have an entire team of writers who know how to avoid being too spammy.
The best way to optimize a listing page is to include your unique business information and your keywords, but not so much that you come off as too promotional.
GMB listings are different than most other SEO listings because they include rank tracking capabilities, which means Google will know the moment you start spamming it with keywords.
The ideal amount of keywords to include on a GMB listing for SEO purposes is 3-4, but this can vary from listing to listing. Just make sure you avoid placing too much emphasis on any one keyword.
Another Practice that GMB Seo Specialists Should Try to Avoid Is Using the Exact Same Keywords Over and Over Again in The Same Paragraph.
This is known as keyword insertion, which is the exact opposite of LSI keywords, which are words that are semantically related to each other.
Keyword insertion can be seen as spammy by search engines because it doesn’t help organize content by theme, but keyword stuffing will not only make your content seem spammy, but it will also increase your bounce rate because it is harder for people to read.
Using a combination of both external search operators and natural language can help you boost your organic rankings, but this isn’t something you should try to do if you aren’t an advanced SEO specialist.
If you want to rank high in search engines, make sure your content is rich and relevant, and don’t try to use tricks or “hacks” that you see other people doing – because those practices may get you penalized.
So, How Should I Optimize My GMB Keywords?
The trick to optimizing your GMB listings is to make sure you don’t bog it down with too much information. Sites like Wikipedia are often known for their keyword-rich content, but they have an entire team of writers who know how to avoid being too spammy.
The best way to optimize a listing page is to include your unique business information and your keywords, but not so much that you come off as too promotional.
Here’s a list of How to Correctly Optimize Your GMB Keywords
#1 – Try to Include the Primary Keyword + Location Modifier in Your Business Name
Once you write the business name, Google will automatically suggest other terms to you. If you can manage to use any of these suggested words in your content (without keyword stuffing), it should help boost your ranking and click-through rate.
#2 – Use 2-3 Keywords + Location Modifier in Your GMB Business Description
Including these keywords will help Google determine the relevancy of your submission to any search query. Keeping your submission relevant to as many people as possible is a key part of optimizing GMB listings.
#3 – Use Your Core Keywords in Your GMB Business Categories
Selecting the right categories for your business can be a daunting task. If you try to include too many keywords in each category, or if none of your categories seem to describe the content on your site, Google will remove them from your submission.
#4 – Try To Get GMB Reviews That Has Core Keywords in Them
the more relevant your reviews are to your business listing, the higher you will rank for searches involving those keywords. The main takeaway here is that having rich content on your website will help you achieve a better ranking in search engines. If you need help with any of this, contact an SEO specialist today!
#5 – Use Your Core Keywords in Your GMB Products & Services Titles & Descriptions
This is a great way to give your website more relevancy and ensure that you rank high for search queries involving those words. And if you want to rank for even more keyword variations, try including your keywords in places where customers are likely to search.
#6 – Use GMB Posts To Boost Additional LSI Keywords
If you want to find other related keywords that your target audience may search for, use Google’s “related searches” feature after performing a specific search. If you were running a fitness business in San Diego, you might look up the phrase “San Diego personal trainers.”
You can then use this SEO technique to boost SEO rankings by using the additional terms that Google has suggested.
*Make sure to focus each post on one Keyword + Location Modifier
#7 – Publish Google Posts That Include Your Core Keywords
When someone searches for a specific phrase, Google will display several search results in their Knowledge Panel. If you can manage to create the infographic that appears in this panel, it will help boost your SEO rankings.
And if you’ve done everything else correctly so far, having rich content that includes your keywords will help you rank higher in any search result. It can also lead to more clicks on your listing, which is exactly what you’re looking for!
The Biggest Takeaway
So, keyword stuffing may have worked in the past, but it can now get you penalized by Google – so stick with optimizing your listing for the right keywords, without overdoing it!
When it comes to SEO, the right combination of keywords and rich content can be a powerful tool for increasing your website’s ranking in search engines. It sounds simple enough – just include your desired keyword as often as you can throughout your content.
But this technique is no longer effective because Google has penalized GMB sites that use too many variations of their selected key phrases or spammy techniques like keyword stuffing. You want to rank high but not at all costs! If you’re looking for an expert who will help optimize your site so you don’t get flagged by Google, contact us today.
What To Do IF Your GMB Listing Got Flagged?
If your GMB listing has been flagged and you need to resolve the issue as quickly as possible, contact us today. We’ll help you fix your listing so that your business can be even more successful in your specific area.
Client Testimonials For GMB Optimization With Alignment Online Marketing:
- “AOM helped me with my GMB Listing. They now rank #1 for multiple keywords in their area! Couldn’t be happier with the service provided.” – Matthew R.
- “These guys helped me figure out which keywords work best for my business listings and then set us up on track to get it optimized by Google. I am really happy to have them on board and I recommend their services for anyone who is looking to rank higher in the Google map listings.” – Jim R.
- “This agency helped us with our GMB Listing. We are really happy with how it turned out and were able to get a lot of positive reviews from it! AOM has a great customer support team!” – David M.
- “I was struggling to get leads from my GMB Listing until I contacted Alignment Online Marketing. Thanks to their help, we are now getting leads and reviews daily.” – Stephanie B.
- “We’ve been using AOM for the past 6 months or so and they have helped us get more clients. Their customer support team is really helpful too! Highly recommend them.” – Amanda R.
- “AOM are great to work with. They have helped us get more clients by optimizing our GMB listing so that it’s easily found online.” – Joe S.
Keyword Stuffed = Bad For SEO
By now, you’re probably aware that keyword stuffing is a bad idea. So are the following techniques:
– Having too many keywords or locations in your listing
– Repeating words or phrases multiple times throughout your content
All of these things will hurt, not help, your SEO rankings. Instead, focus on putting together killer content with rich keywords to increase your exposure online.
Are You Looking for A Company that Will Help Optimize Your Gmb Listing so It’s Easily Found Online?
We’ll help you fix your listing so that your business can be even more successful in your specific area. We’ve been using Alignment Online Marketing for the past 6 months or so and they have helped us get more clients. Their customer support team is really helpful too! Highly recommend them.
Contact us today to learn how we can make sure you rank high in Google search results with our GMB optimization services! You won’t regret it! Get started now by filling out this form, and one of our representatives will contact you shortly to discuss what we can do for your business.
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