Reputation management is more than just a buzzword, it’s become an integral part of modern business. You may have heard about sites like Yelp or Angie’s List that offer reviews on businesses. These are called online reputation platforms and they’re everywhere these days! But what if you don’t want to use those? What if you want to control your own reputation? Well, this blog post will teach you how, with 15 tips for managing your online reputation.
1. Create a social media presence on all major sites
The first step to managing your own online reputation is creating a social media presence for yourself on all the major sites. This will help you stay connected with people and also give potential customers an instant way of reaching out to you if they have any questions or issues. Some popular ones are Facebook, Twitter, Instagram, LinkedIn, Yelp, and GMB.
2. Use the same username for all your social media profiles to make it easier to manage them
When you create your social media profiles, it can be difficult to remember which username or email address goes with which site. It’s better if you use the same one across all of them so that managing them is easier and more streamlined.
3. Comment, share and post regularly on various topics so that you are seen as an expert in those areas
Another way to manage your online reputation is by commenting, sharing, and posting on various topics so that you are seen as an expert in those areas. This will not only increase the number of people who follow you but it’ll also provide insight into what type of content they’re interested in seeing from you.
4. Join groups related to your profession or interest area and build relationships with people there
In addition to commenting and sharing on various topics, you’ll also want to join groups related to your profession or interest area. This is a great way of building relationships with people in the industry so that they will notice when you post content.
5. Be careful about what you say online – even if you delete things they may still be saved by someone else
The last thing you want to do is post something that could potentially be offensive or turn people away from the type of content they’re expecting. Be careful about what you say online even if you delete things because someone else may have saved them and can share them with others long after your original intention was gone.
6. Make sure your privacy settings are set correctly on Facebook, Twitter, and other social networks
It’s important to make sure that your privacy settings on Facebook, Twitter, and other social networks are set correctly. This way you won’t have a problem with something they share going viral before you want it to or having people who aren’t close friends find out more than they should about your personal life.
7. Make sure you have a current profile picture on all your social media profile
The next thing you’ll want to do is make sure that your profile picture on all of your social media profiles are current. This will help people know who they’re talking to and also show them any physical changes over time such as a new haircut or different color hair.
8. Be careful about what you post about your clients – make sure it’s relevant and will help their reputational issues
The last thing you want to do is post about your clients unless it’s relevant and will help their reputational issues. If not, they may feel like they’re being exploited or that you are trying to make them look better than what they really are by posting positive things.
9. Be careful about what you post on your company’s blog – make sure it will help with things like SEO
To get the most out of your blog publishing efforts, make sure that the content is well-formatted and optimized for search engine optimization. This will help bring traffic to your blogs and improve visibility on search engines like Bing or Google Search Engine.
10. Ask your clients what they want to be known for and advise them on how you can help
Another thing you’ll want to do is ask your clients what they want to be known for and advise them on how you can help. This will help ensure that their online reputation reflects the type of business or person that they would like it to, which in turn should increase customer loyalty as well as the revenue over time.
11. Make sure your social media profiles are filled out with information about your company, services offered, etc.
It’s also important to make sure that your social media profiles are filled out with information about your company, services offered, and any other relevant content. This will help people who may be interested in hearing more while also providing them with the opportunity of learning more about what it would mean for them if they were a client or part of your community.
12. Monitor sites like Yelp for reviews from clients or potential customers
The next thing you’ll want to do is monitor sites like Yelp for reviews from clients or potential customers. This way, if there are any negative comments, then you can have a discussion with the client about it before they decide to take their business elsewhere.
13. Respond quickly to negative reviews in a respectful manner that shows regret and also offers a solution
The next thing you’ll want to do is respond quickly to negative reviews in a respectful manner that shows regret and also offers a solution. This way, the client can feel heard and know that their feedback has been taken seriously even if they don’t come back as a customer or there’s no chance of them working with your company again.
14. Respond to positive reviews by thanking the person and asking them to expand on what they like about your company.
Sometimes the best way to cut through the clutter associated with managing online reputations is to thank a person for their positive review. For example, if they mention one of your good qualities then you can ask them about it more and remind them that you share those same qualities. This way people can feel appreciated even if it doesn’t lead to a sale or new business opportunity.
15. Try responding to all of your reviews, whether positive or negative
You can respond to reviews. For example, if someone says good things about your home, you will be happy that they like it and you can thank them. If someone says bad things about your home, then you should be able to tell them what is wrong so they know what not to do when they visit other homes.
Managing online reputation is hard. It’s time-consuming, often frustrating, and feels like you are constantly fighting against the tide.
You have to monitor your brand on dozens of sites, respond to reviews, get people to leave reviews for you… it just never ends!
Solution: Alignment Online Marketing helps business owners manage their online reputation in one place. We help our clients cut through the clutter associated with managing online reputations by giving them control over the most important aspects of their reputation including listings, social media, and customer reviews. Our tools allow businesses to connect with customers easily (and automate much of this process). And we provide powerful reporting that shows how they are improving their overall online presence over time!
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