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SEO Snapshot Report: Get Clear on Your Current Status and Set Goals for Future Growth

SEO Snapshot Report: Get Clear on Your Current Status and Set Goals for Future Growth

SEO Snapshot Report: Get Clear on Your Current Status and Set Goals for Future Growth

Alignment Online Marketing can help. We offer a free SEO Snapshot Report that will give you an overview of how your site is currently performing.

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Ready to get clear on your current SEO status? Alignment Online Marketing can help. We offer a free SEO Snapshot Report that will give you an overview of how your site is currently performing in terms of search engine optimization and what areas you should focus on for future growth. Contact us today to learn more about our report!

Here’s how to get your free SEO Snapshot Report:

  1. Visit Alignment Online Marketing’s website, alignmentonline.com
  2. Click on the “SEO Services” tab and then click on “Free Performance Snapshot” under the header of our services section
  3. Fill out all fields in order for us to have a clear understanding of your site, its content and audience
  4. Click the “Submit” button
  5. Check your email to view the complete report

What is going to be included in the report?

First of all, you’ll get your overall online score which is based on your scores for:

  • Listings
  • Reviews
  • Social
  • Website
  • Ecommerce
  • Advertising
  • and of course SEO

The report will also include a breakdown of your online score. It’ll show you where you rank for the most popular keywords, what ranks well in certain search engines and how top competitors stack up against your site. Plus it’ll point out any major warning signs that need to be addressed. You’ll also get recommendations on future SEO strategies based on your current performance.

The SEO Snapshot Report is a thorough report that will give you an overview of how your site performs in search engines and what areas to focus on for future growth. It includes all the major points, including rankings for popular keywords, competitor analysis, and recommendations based on our findings.

It’s important to make sure that the Business Details that are showing are matching your business information correctly in order to make sure that the report is accurate.

Listings – Can consumers find your business?

The report will rank your listings based on the following:

  • Google (we’ll determine which keywords you’re ranking for),
  • Bing/Yahoo!,
  • and Yelp.com.

It’s important to have at least some SEO visibility in these search engines, so we recommend that you work on optimizing your company’s information and verifying it in these search engines.

We’ll also tell you how your listings rank for different keywords and in which ones they are missing or performing poorly, so that can help with future keyword research.

Listings may include Google Places, Bing Local Listing Center, Yelp! Business Profile, Yahoo Site Explorer Website Submission Form

How is the Listings grade calculated?

The Listings grade is how good your online listings are. This is determined by how popular the site you list is. For example, Google has a lot of people and this will make your listing higher-quality because there are more people to look at it.

Listing Presence – The total number of online listings found on sites monitored for your business is an important factor in the overall grade.

  • The better your listings are, the more likely it is that you will rank well in search engines and have a higher visibility for people to find your business online
  • If they’re bad or nonexistent, then good luck ranking on Google!

Listing Accuracy – The percentage of accurate listings found for your business is another important local ranking factor.

  • The more accurate your listing is, the better chance you have of ranking well in search engines and getting higher visibility for people to find your business online.
  • If you’re ranking well and have high visibility for people to find your business online, then this is likely because you’ve done SEO work on these sites or created listings with accurate information.

Reviews – Do consumers trust your business?

Reviews are a major factor in determining whether or not consumers will trust your business.

  • If you have good reviews, then people are more likely to buy from you because they know someone else has already trusted them. This is why it’s important to get positive reviews for your website and social media accounts so that this can lead to higher rankings in search engines.
  • If you have bad reviews or none, then people are less likely to buy from you because they don’t know if the product will be any good. This is why it’s important that each review has a relatable and personal story about your business.

Review Presence:

  • The total number of online reviews found on sites monitored for your business is an important factor in the overall grade.
  • The better your reviews are, the more likely it is that people will trust you and buy from you.

How are Review grades calculated?

Review grades are how you know how good your business is online. Review grades tell you where your business falls in the industry when we compare it to other businesses. This is how we measure the percentage of reviews that are positive versus negative.

Social – Do consumers like your business?

Social media is a major factor in determining whether or not consumers will like your business

  • If you have more likes/followers on social media, then people are more likely to follow and buy from you
  • Social Media Presence – The total number of followers found for your business across all monitored sites. The better the numbers, the higher the grade.

How is the Social Grades Calculated?

Social grades tell you how much momentum your company has in terms of customers liking, sharing, or recommending it to their friends online. To calculate a “social grade,” we take the total number of followers for your business across all monitored sites and divide it by the number of likes or shares that were found on social media. The higher this percentage, the better.

Website – Can your business website convert visitors into customers?

A website is one of the most important factors in determining whether or not a business will be able to convert visitors into customers.

  • The better your site, the more likely it will get traffic and rank well on Google. This is because you’re showing up higher in search engine results for keywords that people are searching for online, which makes them more likely to click and come visit your site.
  • The better your site, the more people will like it because you’re following best practices for things such as content length and page load time.

Website Presence – Is there a website?

If so, are they up to date with all of the necessary information on them? The Website presence grade is based on the existence of a website and how up-to-date it is. The better your site, then the higher this grade will be.

  • The more outdated or inaccurate your site, the lower this grade will be because you’re not following best practices for things such as content length and page load time. This can lead to people more likely not trusting to click on your results business.
  • The more outdated or inaccurate your site, the less likely it is that people will like and share.

Website Quality – How well can they convert visitors into customers?

The website quality grade tells you how well a business’s website converts visitors into customers. This is based on the number of conversion events (sales) found for your business. The better your site does in converting visitors into customers, the higher this grade will be. This is because you’re showing up higher for keywords that people are searching for online and they perceive your business as more trustworthy than those who have lower grades

How are Website grades calculated? Website grades are a way to know if your website is good. It is determined by how well you compare to other websites in your industry. Each grade in the Website section is determined by the percentile range that you fall into when compared to other businesses in the same industry. The higher you are in comparison, the better.

How often do grades change? Grades can and will fluctuate at any time. This is because it all depends on how well your website or social media account performs when compared to other businesses within your industry. Grader beware! Things happen fast online and companies that were once a shining star could be put to shame by a competitor.

The more and better your business performs, then the higher likelihood that it will get high grades.

Homepage Content – Is there good information about what you do?

The Homepage content grade is based on how much key business information was found on a company’s homepage. This includes things such as: getting in touch with them or visiting their social media pages.

The more information found, the higher this grade will be because you’re providing visitors with what they need to know about your business and how they can contact or interact with it.

Homepage Appearance – What does the homepage look like?

The Homepage appearance grade is based on a company’s homepage design and content placement. This includes things such as the layout, images, and font.

The better your homepage design is in comparison to others within the same industry, then the higher this grade will be.

Homepage Navigation – Can visitors find what they are looking for?

The Homepage navigation grade determines how easy it is for a visitor to get around on a company’s homepage. This includes things such as how easy it is to find search bars, where products and services are located, or customer service information

The easier a visitor can navigate around your website, then the higher this grade will be because they’re more likely to explore what you have to offer instead of leaving right away.

Homepage Content Quality – Is there quality content?

The Homepage content grade is based on how well written and relevant the content was found. This includes both text and images in regards to what a visitor can find when they land on your homepage.

The better your website’s homepages are, then the higher this grade will be because you’re providing visitors with valuable information about your business.

Homepage Content Usage – How much content is being used?

The Homepage content usage grade is based on how often a company uses its homepage to share new information. This includes things such as blog posts, social media updates, or promoting products and services that are available for purchase

The more you use the homepage to share new things, then the higher this grade will be because it is directly related to how often your website or social media account posts

Homepage Search Bar – Is there a search bar on your homepage?

The Homepage search bar grade determines if there’s an easy way for visitors to find what they’re looking for. This includes things such as finding a search bar at the top of your homepage, along with up-to-date information

The more you have on your homepage that visitors can find by searching for it, then the higher this grade will be.

Homepage Contact Page – Is there contact information?

The Homepage contact page grade is based on if there’s contact information for your business. This includes things such as a phone number, email address, and physical location.

The more contact information there is on the homepage, then the higher this grade will be because visitors are able to easily find how they can get in touch with you.

Homepage Social Media Links – Does it have social media links?

The Homepage social media links grade is based on if your business has a homepage that includes any social media account information. This includes things such as Twitter, Facebook, or Instagram.

The more you have to offer in regards to contact and interaction with the company through their homepage, then the higher this grade will be.

Homepage Vocabulary – What is the word count of your homepage content?

The Homepage vocabulary grade determines how well-written and understandable the content found on a company’s home page is. This includes things such as the number of paragraphs or words, sentence length, and complexity.

The higher this score will be if you have more readable text on your website because it gives visitors an easy and positive first impression

Homepage Image Count – How many images are on your homepage?

The Homepage image count grade is based on how many photos a company has on its home page. This includes things such as the number of photos, the size of each photo, and how relevant they are to what visitors will find when they visit your website.

The more you have, the higher this grade will be because it shows that your company is willing to provide visitors with a visual representation of what they’re looking for on their homepage.

Homepage Video Count – How many videos are posted?

The Homepage video count grade determines how much a company relies on visuals in order to communicate its message. This includes things such as video length, quality, and how often videos are posted.

The higher this score will be if you have a lot of visual representation on your homepage because it provides visitors with a variety to choose from when looking for what they’re interested in.

Homepage Speed – How fast is the page loading time?

The Homepage speed grade is based on how fast your site loads. This includes things such as the time it takes for a page to completely load, the number of elements that are slowing down the loading process, and if there’s any unnecessary content.

The higher this score will be because it shows visitors that you have an efficient website.

Homepage Google Page Rank – What is the page rank?

The Homepage google page rank grade determines how many other websites link to your homepage. This includes things such as if there’s a lot of traffic coming from search engines and social media sites or not much at all.

The higher this score will be because it shows that people are finding your homepage on their own, and not through recommendation.

The home page score is based on the company’s ability to provide a user-friendly website for visitors. The more contact information, social media links, images, and videos are available on the homepage, then the higher that grade will be.

 

Mobile Performance

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The Mobile performance score is based on how well a company’s website displays when it comes to viewing on mobile phones. This includes things such as if the homepage loads quickly, if scrolling and clicking through content feels easy or difficult, and has there have been any changes made for that specific platform?

– The higher this grade will be because it shows that a company is willing to make changes for their website in order to provide the best experience possible

Mobile Speed – How fast does the page load?

The Mobile speed grade is based on how quickly your site loads when it’s viewed through a mobile phone. This includes things such as if there are any delays or errors, and if you’re able to scroll and click through content without any issues.

The higher this score will be because it shows that a company has taken the time to optimize their website in order for visitors on mobile phones to have an easy experience.

Mobile Visuals – What is the quality of visuals?

The Mobile visual grade is based on how well videos, photos, and text display when viewed on a mobile phone. This includes things such as if there’s any pixelation or distortion, how fast the website loads for different sized screens, and whether or not content is too small to read.

The higher this score will be because it shows that the company has taken the time to optimize its site in order to provide the best experience possible.

The mobile performance score is based on how well a company’s website displays when it comes to viewing on mobile phones. This includes things such as if the homepage loads quickly, if scrolling and clicking through content feels easy or difficult, and has there been any changes made for that specific platform. The higher this grade will be because it shows that a company is willing to make changes to their website in order to provide the best experience possible.

Ecommerce – Can consumers instantly buy from you online?

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The Ecommerce grade is based on the company’s ability to provide online shopping. This includes things such as if they have an easy way for visitors to create a profile, purchase items and check out without having to leave their site.

The higher this score will be because it shows that a company wants customers who are new or returning to visit and buy items without a lot of hassle.

Ecommerce Score – How easy is it to purchase from your website?

The Ecommerce score grade evaluates how well the company’s site functions for online shopping. This includes things such as if there are links or forms that provide visitors with information about pricing, products, and shipping.

The higher this score will be because it shows that a company wants to provide an easy shopping experience for customers.

The e-commerce grade is based on the company’s ability to provide online shopping. This includes things such as if they have an easy way for visitors to create a profile, purchase items and check out without having to leave their site. The higher this score will be because it shows that a company wants customers who are new or returning to visit and buy items without a lot of hassle.

How is the eCommerce grade calculated? The Ecommerce grade is how good your business is at selling things online. It is weighted to the insights of sales professionals, and it gives you a score. The score helps you know what to fix or change. These areas are weighted as follows:

Online storefront = high

Online payments = medium

Lead engagement = low

Advertising – Do consumers know about your business?

The Ad Grade is based on how well a company’s website displays advertisements. This includes things such as if they’re able to add and remove ads easily, whether or not the site loads quickly for different sized screens.

The higher this score will be because it shows that a company has taken the time to optimize its site in order to provide the best experience possible. The advertising grade is based on the company’s ability to display ads in a way that doesn’t hinder your browsing or content consumption.

Ad Grade – How well does your website display ads for consumers?

The advertising grade evaluates how well a company’s site functions when it comes to the advertisement. This includes things such as if there are links or forms that provide visitors with information about pricing, products, and shipping.

How is the Advertising Grade calculated? The advertising grade evaluates how well a company’s site functions when it comes to displaying ad content on your screen. This includes things such as adding or removing ads, loading quickly and being easy to navigate.

The advertising grade is how well ads are being displayed on your website. This includes things such as if you can add and remove ads, load quickly, or the site functions when it comes to information about prices, products, and shipping.

The higher this score will be because it shows that a company wants to provide an easy shopping experience for customers.

Retargeting – Is your company using marketing channels to their fullest potential?

The retargeting grade is based on how well a company’s site functions when it comes to displaying ads. This includes things such as if they have an easy way for visitors to create a profile, purchase items and check out without having to leave their site.

Retargeting, which is also referred to as remarketing, is a form of online marketing in which companies display ads to people who have visited their websites. The ads are displayed on other websites the person browses on or applications they use.

How is retargeting being used?

Retargeting is one of the most powerful ways that marketers can reach potential customers who have already expressed interest in their product. This is also one of the most cost-effective ways to reach your target audience.

SEO – Can consumers find you in search?

The SEO grade is based on how many times the company name, product, or service names are found in a Google search.

The higher your click-through rate is from organic traffic, the more qualified those visitors are to become customers and buy what you have to offer.

One of the key metrics to assess is your organic traffic. How many times can consumers find you in search? The higher your click-through rate from organic traffic, the more qualified those visitors are to become customers and buy what you have to offer.

Organic Keyword Ranking – How will your company rank in a Google search?

The organic keyword ranking grade is based on how many times the company name, product, or service names are found in a Google search. The higher this score will be because it shows that more people can find you when they’re looking for something to buy and need help to decide where to spend their money.

The organic keyword ranking grade evaluates whether there are keywords that are relevant to a company’s product or service.

73% of consumers lose trust in a business when their listings have inaccuracies, and 88% of them turn to online reviews before purchasing anything. Stop losing customers wishing they’d come to you first, as well as missing out on the opportunity for loyal customers. Good reviews lead to good customer satisfaction scores which will land you more visibility.

Dominate Your Local Market – Are you ready to start dominating your local market?

If so, then it’s time to get your free SEO snapshot report in just a few easy clicks.

The report is a free online tool that will tell you how visible your website currently is in the major search engines and social media platforms.

It also provides recommendations on what to do next, so you can improve your visibility over time.

What are you waiting for? Go ahead and start dominating with Alignment Online Marketing.

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