Search Engine Marketing (PPC)
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Search Engine Marketing (SEM) also referred to as Pay-Per-Click Advertising (PPC) is a way to leverage the power of search engines (Google, Bing, Yahoo) to get in front of your potiential customers at the right time and place. It is a great way to supplement your SEO (Search Engine Optimization) efforts for faster results.
Also known as paid search ads or paid advertising, this strategy is a highly effective way for your business to find new customers, bring in more income and lower costs for acquisition.
BENEFITS OF PAY-PER-CLICK ADVERTISING
PPC Advertising allows your ads to show up immediately on the top of the first page of the search engines (Google, Bing, Yahoo, etc). This means that you can see results like sales or leads from the instant you begin your PPC campaign.
You can change your campaign budget and level of activity to react to seasonal changes in market demand, unforeseen issues in your business such as supply problems, or your own vacation.
You can start your campaign today and pause it tomorrow and you will pay only for the clicks made on your ads during that time frame. There is no problem due to uncertainty of results – you won’t need to commit to a long term contract.
Your ads will be exposed only to people searching for your product or service because they need it. By narrowing down to specific users, you will increase your chances of converting customer leads.
Are there people who visited your website and didn’t buy your product or that didn’t make a phone call? You can re-target those customers by sending them new messages such as “still looking for…?” or “Get this product at 10% off now” that will appear in a number of different websites that they regularly visit.
Have a new product and want the right people to know about it? Google Ads Platform allows you to advertise your product or service across a large number of websites. You can also target people by demographic such as age, gender and interest.
What we do at Alignment Online Marketing
Creative Ads and Banners
We’ll make sure to optimize your ads by combining useful and essential information on the one hand and creative marketing messages on the other.
We’ll achieve that by analyzing your business, your competitors, your clients’ needs, and their search intent. We’ll continue with AB testing that will be an ongoing process! We’ll also create a variety of ads to match the variety of targeted keywords.
Top level keyword targeting to maximize the number of quality leads to your business on the one hand and with effective cost per click on the other.
We will make sure that all of the important keywords for your business are being targeted- both short tail (more general keywords to increase traffic volume) and long tail (more specific keywords to decrease average cost per click) in order to maximize your opportunities to convert users.
We make sure that each ad directs users to an appropriate and targeted landing page to deliver the user-relevant content they are looking for.
We make sure to optimize your existing landing pages and create new ones as required by your ad campaigns.
Search campaigns are not enough; we also need to make sure that people that visit your website continue to be exposed to your business’s messages and your brand.
We’ll make sure to create a re-marketing campaign tied in with your search campaign.
We’ll set up conversions tracking for your campaign so we can optymize not only on clicks to your website or app, but on what we want to achieve during each of those visits.
This allows us to avoid a situation where things look good based on the number of new visits but if conversions aren’t happening that data is deceiving.
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