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Is It Important To Use a Privacy Policy Generator for My Website?

Is It Important To Use a Privacy Policy Generator for My Website?

Is It Important To Use a Privacy Policy Generator for My Website?

The Truth About Keeping Your Website Compliant Amidst The New Privacy Regulations

Alignment Online Marketing GDPRRecent changes to the online regulatory environment makes keeping your website compliant difficult. Could a privacy policy generator help?

How is the Internet regulated, anyway?

Thanks to a series of new website privacy laws, updating website policies to ensure that your web page is compliant can be a bit difficult.

You might be wondering: do I need to update my privacy policy?

If this sounds familiar, read on to find out if you need to use a privacy policy generator for your website!

Understanding CCPA Compliance Changes

Alignment Online Marketing CCPAHere’s the breakdown. As of January 1, 2020, a new set of privacy policy updates was created to govern the worldwide web. Since then, companies have been rushing to make sure that their websites are compliant with the latest privacy laws.

The recent Internet policy changes pertain to the California Consumer Protection Act of 2018. Also known as CCPA, this ruling gives people who are living California much more control over how their personal information is used.

Passed in mid-2018, the first version of the CCPA law was introduced in 2017 on a ballot by a real estate mogul. Since then, the legislature was amended and implemented in less than a week. Not only has this been changed several times, but the Attorney General of California has released rules to clarify the new law too.

This landmark ruling was passed for several reasons. First of all, CCPA was created to help regulate the privacy limitations that come along with the advance of technology. Also, the law in California hasn’t kept up with the number of consumers sharing personal data with companies.

The loss of privacy and distribution of personal information can have a super negative impact on Californians. Also, Californians are demanding more transparency and privacy control regarding the use of their data.

Like GDPR laws, CCPA guidelines give consumers in California the rights to:

  • Know what kind of information is being stored about them
  • Know if their personal data is being disclosed or sold
  • Decline the distribution of their personal data
  • Request their personal data to be deleted
  • Access their own personal data
  • Be treated the same as those don’t exercise their privacy rights

Does this law apply to your business?

Basically, it applies to any “for profit” entity that does business in California and meets one of the following:

  • $25 Million in annual gross income,
  • Handles for business purposes the personal information for 50K or more California residents annually,
  • Or gets 50% plus of its annual revenue from selling personal info of CA consumers.

But before you count yourself lucky to not be in the targeted bracket, note that this law requires proper management of vendors as well. So, if you work with large businesses that are required to comply, you may be required to comply as well.  Also if you have clients that are vendors to large companies they may also be held accountable.

Your best best is to make sure that you have proper policies on your site that are up-to-date and properly drafted by a legal professional.

Understanding GDPR Compliance Changes

Alignment Online Marketing GDPRGeneral Data Protection Regulation laws are another set of Internet compliance guidelines. However, the GDPR compliance rules were made to govern people who live in the European Union.

Simply stated, GDPR privacy laws were formulated to give people the right to control their personal information. But here’s the thing. Even though they’re supposed to protect European citizens, these laws impact the way that the whole world interacts online.

If you haven’t heard of this law yet, you’re not alone. Implemented in the spring of 2018, there are still a lot of questions about how GDPR works. Nonetheless, neglecting to understand this ruling could result in a pretty expensive fine.

The General Data Protection Regulation laws were first passed in April 2016 by the official European Commission branch. These were meant to protect the rights of every European citizen, including their digital information. Replacing a series of older, more archaic laws, the GDPR is the biggest data privacy regulation change in two decades.

For those of you who have a hard time understanding legal terms, the word “controller” applies to the means and purposes of using personal data. Also, “processors” are designed to process personal information for controllers. Besides this, “personal data” refers to the information that’s collected to identify someone.

Essentially, GDPR laws are meant to make sure that personal information is:

  • Processed transparently, fairly, and lawfully
  • Gathered for a legitimate, explicit, and specific purpose
  • Relevant, adequate, and only limited to what’s necessary
  • Only saved for the shortest amount of time possible
  • Processed in a secure way

On top of that, online marketing collectors have to show that they’re compliant with these laws as well.

How can you possibly beat that?

How to Make Your Website Compliant

Between search engine optimization and privacy policies, business owners have a lot of rules and regulations to deal with. Luckily, we’re here to make your life easier by doing all the hard work for you.

Already have a CCPA privacy policy on your website?

If so, make sure that you update it with more info on what, why, and how personal data is collected and processed. It’s also helpful to let visitors know how they can erase, change, or request access to the information that your site has gathered.

Here’s another word of advice. Try adding a verification method to make sure that the correct person is gaining the correct information. Plus, adding a “do not sell my personal information” link at the bottom of your page is a smart idea too.

Lastly, make sure that you receive consent from minors before you sell their data. If they’re younger than 13 years old, ask their parents instead.

On the other hand, making sure that your site is GDPR compliant is a whole other story. Revise your privacy policy to reflect data privacy, cookie usage, and collection practices. Guarantee that you have permission to place cookies on your user’s device.

Do yourself a favor and double-check your plug-ins to see if they’re compliant with the new GDPR ruling. You can also reduce the amount of info that you store and collect in online forms.

Admit it: it might be difficult to resist collecting unnecessary personal information. However, limit yourself to the data that you need.

Last but not least, take another look at your emailing subscription list.

We highly recommend that you allow users to “double opt-in” after they give you their email addresses. That means that you’ll send another confirmation link that they’ll have to click to finish subscribing!

Best Tools for Website Compliance

If you’re looking for the best compliance tools, then you come to the right place. Check out some of our favorites below:

If you’ve never heard of Termageddon, allow us to enlighten you. For the uninitiated, Termageddon is a policy generator for apps and websites. The best part is that Termageddon updates your site’s policies whenever the law is changed, automatically.

That way, your business will be protected 24/7, giving you more time to manage your company the way that you want to.

In addition, Termageddon was started by a couple who are hands on and have the expertise that you can rely on. Donata is the President and the engineer behind the policies and she is an experienced and certified information privacy professional.  Hans is the Vice-President and in charge of sales and marketing and his background is in owning a successful Web Design Agency. Their customer support is second to none and their policies are what Alignment Online Marketing uses on our websites.

But here’s the catch – this helpful service is limited to businesses that are located in the United States.

Is your company headquartered in America?

In that case, Termageddon can help you to prevent lawsuits and limit corporate liability too. It can make sure that your site’s visitors are legit, protecting your business’ intellectual property rights in the process.

Do you have an international company headquarters?

If yes, then we suggest investing in WebsitePolicies instead. They provide customized legal documents in seconds, keeping your business and yourself safe at all times. Besides, they’ll help you to make sure that your site is compliant, avoiding hefty lawsuits and the fines that come along with it.

All that you have to do is select the online platform of your choice. Then, describe what sort of legal contract that your site needs. Once the step is done, fill out a survey to detail your company and how it’s operated.

Finally, you can view, publish, and download your custom legal document instantly. That’s not all. With WebsitePolicies, you’ll:

  • Save a bunch of money on court fees
  • Host or copy legal documents
  • Receive auto-updates on laws
  • Gain global regulation coverage

As if that’s not enough, WebsitePolicies is CCPA, GDPR, and Federal Trade Commission-compliant too.

Sounds super convenient to us!

Does Your Site Need a Privacy Policy Generator?

Are you asking yourself, does my website needs a privacy policy generator?

The answer is simple: if you want to protect your business from getting hit with expensive legal charges, you can’t go wrong with adding a privacy policy to your website. It’s as easy as letting users know what kind of information is being stored about them.

Of course, you’ll want to let your consumers know if their personal data is being disclosed or sold as well. Otherwise, you’ll put yourself and your business at risk of being non-compliant with state and local governments.

Nobody wants that, right?

By adding another layer of protection, you’re sure to create more credibility, trust, and respect with your clientele.

Keep in mind that more and more US states and countries around the world will be implementing their own laws about internet privacy, so the most cost-effective and efficient way to ensure that you are compliant is by using a professional service.

That’s why it’s such a great idea to invest in privacy policy generators like Termageddon or WebsitePolicies. Trust us – you won’t regret it!

Added Bonus!

If you sign up with Termageddon use the Promo Code ALIGNMENT for 10% off your first payment (if you sign up on the annual subscription that’s 10% off for the whole year!)

On the hunt for online marketing help?

Don’t hesitate to contact us for a free strategy session!

Top 10 Most Important Local SEO Ranking Factors You Must Know

Top 10 Most Important Local SEO Ranking Factors You Must Know

Do you have a local business? Are you trying to rank on search engines? Then you must read our guide to the top 10 most important local SEO ranking factors.

If you want to be visible on the search engine results and have more local customers, you must get your SEO strategies right. Google and other popular search engines use several local SEO ranking factors to determine the position of web pages on the search result pages. The biggest benefit of adopting local SEO ranking factors is that it will help you to attract local potential customers who are in need of your products and services. In this high competition era, integrating the right set of marketing techniques will make it easy for local clientele to locate your business. If you really want to boost your business visibility in local search and gain a major share of the local market then consider implementing these local SEO ranking factors in your marketing campaigns.

1. Google My Business

Local SEO Google My Business Tips - Alignment Online MarketingOne of the most important local SEO ranking factors Google uses to determine your website position on the local search is Google My Business listing. You can list your business on Google My Business to improve organic visibility, inbound inquiries and attract more customers through search engines. Google My Business dashboard allows you to manage your business listing including your business name, business type, address, phone number, link to website, hours of operation and many more. Listing your business on this platform is a great way to give potential clients an excellent experience. Ensure you optimize your Google My Business page so that Google can understand your business better. Google can easily match your business with other types of search queries when it knows more about you. If you want to improve your marketing efforts with Google My Business, it’s important you complete your business information and add descriptions that best describe your business.

2. Links Signals

The best way to improve your business visibility on local search is to build quality inbound links to your website. Backlinks or inbound links are links from other relevant websites to your website. Google and other popular search engines look at the quality and quantity of outbound links to determine the position of your website on the search result pages. Getting quality backlinks are a crucial off-page SEO strategy you can’t escape if you want to drive traffic via search engines. As a local business, getting backlinks from local relevant sites using both your city and main keyword can help you to rank higher in search engines. The number and the relevance of your backlinks are extremely important for your business to be easily found by search engines and potential customers.

3. On-Page Signals

On-page SEO techniques are extremely valuable steps you can adopt to bring in more search engine traffic to your business. On-page SEO allows you to optimize your content and the structure of your web pages in order to rank higher in the search engine results. Optimizing your pages with the vital SEO elements will help crawlers to easily understand the context of your pages. As a local business, it’s important you integrate on-site SEO elements that will boost your website’s ranking positions in the local search. Some of the on-page SEO techniques that can improve your local search visibility include high-quality content, page titles, meta descriptions, multimedia elements, internal links, headings and many more. Optimizing your web pages for these elements can quickly boost your SEO and improve your search rankings.

4. Social Media Signals

Google and other popular search engines use social media signals to determine your pages rank on the search results. Social media signals such as social likes, comments and shares play an important role in your local search visibility. Search engines aim is to provide value and relevance to online users. However, social media networks are important platforms that offer people great value and relevance. Social signals help search engines to discover how online users value your brand’s content on social media networks. Any of your post that receives more likes, comments, votes and links will rank higher in SERPs. This is because search engines will believe that your content is of high quality and offers great value to the people. Improving the strength of your social signals is an effective SEO tactic you can employ to convince search engines about the quality and usefulness of your web pages. In addition, you can drive traffic from your social media channels back to your business website and increase sales.

5. Local Business Listing

If you have a business or service company that run on a small scale, it’s imperative you list your business on local business directories. Search engines use your business information such as name, address and phone on the local directories to determine your rank on the organic local searches. Completing and verifying your business information on the online directories can help improve your local search visibility.

6. Listing on Review Sites

In this information age, review is one of the effective marketing strategies many people are using to grow their business. Listing your business in review sites will help search engines to recognize that your business is still active. Google has shown that high-quality reviews can boost your business visibility on the search results. Review is a method search engines employ to check if your website is trusted by local customers. Some of the popular review sites include Glassdoor, Yelp, Angel’s List and more.

7. Bing Places for Business

Listing your business on this platform is a robust SEO strategy you can implement to improve organic traffic and drive more customers to your business. Bing is a popular search engine that attracts millions of searches every day. Optimizing your listing on Bing will definitely help you to drive more leads through Bing search results. If you want to drive local traffic to your business through Bing, ensure you provide all the necessary information that potential clients will need about your business. You can choose multiple categories because customers can use different words to conduct searches that will lead them to your business. Bing incorporates Facebook to help you see the performance of your Facebook pages.

8. Location-based Keywords

If you want to get more local customers for your business then pay attention to your keywords. Google has stated that the use of location-based keywords plays an important role in the position of your web pages in search results. Optimizing your web pages with location-based keywords is a crucial step you can employ to have a steady flow of potential clients. You can research the most valuable keywords people are using to find your business and utilize them on your content. With location-based keywords, you can attract qualified traffic and increase conversion rates.

9. Responsive Design

Local SEO Responsive Design - Alignment Online MarketingResponsive web design is an effective local SEO ranking factor that can boost your website performance. In 2015, Google revealed that responsive websites will see an improvement in their rankings. Responsive web design allows your business to adapt properly to every device. These days, there are an increasing number of people using mobile phones to surf the Internet. The popular search engines adopt responsive web design to provide wonderful experience for mobile users. A responsive web design enables visitors to access your website from any device without difficulty. You can attract customers that come through mobile devices with a responsive web design.

10. Localized Content

Publishing a localized content is a powerful SEO strategy you can employ to establish relevance and attract more customers to your business. Localization of content refers to the creation of content using local terminology, language, tone and ideas. A recent study by Localvox has revealed that 60% of searches done on the Internet today use a local keyword. You can use localized content to capture the interest of local customers. This local SEO ranking factor will help you to effectively connect with local potential customers and increase revenue.

We’ve Got You Covered

We understand that you are busy running your business and doing what you do best, so we are here for you to do what we do best… Local SEO is our specialty and we are experts at getting our local business clients noticed and receive quality, relevant leads. Let us do the heavy lifting for your local SEO and contact us today for a free 45-minute consultation on Local SEO.

4 Easy Ways to Optimize for Voice Search- SEO Tips

4 Easy Ways to Optimize for Voice Search- SEO Tips

SEO exhibits an ever-changing story. The recent trend of Voice Search is mounting high in the SEO trends. To quote recent data, one-fifth of the queries on Google are voice-searches owing to the convenience and time-saving attributes.

But if thought off carefully, these changes are the need of the hour. Carrying the laptops and tablets everywhere is not feasible. Therefore, the mobile usage for internet search is increasing. Now it amounts to 57% that is quite a large number.

Also, what can be better than hiring an assistant to operate all your search operations? It listens to your verbal query, searches for the most relevant answer and then answers you verbally thereby saving your writing-reading time and energy.

Everything has happened for good, but the issue lies in the optimization of the websites for voice search. This article will guide you through the process.

Make sure your website is mobile-friendly

Most of the voice-search takes place on the mobile phones, bringing in the need to make your site mobile-friendly. Approximately, 33 million voice-first devices are in circulation, and most of them are mobile phones. Thereby, to equip oneself with a mobile-friendly website, following measures can be taken:

Go for responsive designs

How-so-ever great your content is, unless and until it’s not visible in the right way on your screen, it’s not worth it. This brings in the need to make your website responsive. Your content should fit in well in all the screens, and this can be done if your site is responsive.

The responsive web design enables flexible display of images and proportion-based grids. Also, the data aligns itself on the screen according to the percentages rather than points and pixels. The responsive design thereby aims at increasing the utility of the screen.

Test pages for mobile friendliness

Now that’s an easier task. You can use Google’s Mobile-Friendly Tool for this purpose. This tool would not only let you know about your website’s status, but it would also provide you with the possible way out and the changes that should be made to make your site mobile-friendly.

Perform a mobile audit and don’t block resources from being crawled

The mobile audit can be performed by using the WebSite Auditor. It is the easiest way out. Also, don’t block CSS, JavaScript, videos, images, etc. It dampens the working process of the website.

Optimize load time

It just takes a fraction of the second for the user to switch between the websites. Millions of websites are in your competition and working hard to be on the top. Why give them a chance? People seek for the websites whose page-load time is not more than 2 seconds.

Firstly, check out the speed of your website through Page Speed Insights. It would guide you in case the loading pace is below expectations. Just follow the instructions offered, and you’ll succeed in speeding up your website.

Update your Google My Business listing (or claim it if you haven’t)

They say 20% of the search traffic comes from the local queries. So, in case you have a local business, you have the edge over others. Just ensure that you don’t repel back your customers by the unappealing or mobile-unfriendly website.

Usually, the voice searches on mobile-phones are to know about the much specific information. So, make sure you include the following information in the footer of your website (preferably).

  • The name of your business
  • Address
  • Contact details
  • Description of the services and products offered
  • Working hours

Make sure that all this information is accurate enough, not to irritate the potential customers. Do try to keep the description of business precise but informative. The word limit may range around 400 words.

Optimize your content around question keywords

The voice search enables one to speak up the query. And most of us tend to keep it in a conversational tone. That is, starting with what, who, where, how, etc. So, it’s advisable to build up your content around the questions. Equip oneself with an answer before the customer poses a query. The Long-tail keywords convert fast, and the competitiveness decreases. They take lesser time to bring out the most relevant text.

The long-tail conversational questions can be best addressed through the Q & A or FAQ page. These pages would include both questions and related answers, thereby, increasing the relevancy to the asked question. One can use the phrases that are often used in these issues to yield better results.

Also, do check the “People Also Ask” box for the information regarding the mindset of people while framing questions. This box would offer you ample of examples to search through, to add to your content. The relevancy level stands out if the key phrases in the box are taken care of.

Make use of featured snippets to stand out in searches

Google Voice SearchFrom where does the voice search assistant looks out for the answer to our question? It’s usually from this box called featured snippet that is present above all the results. This contains the most relevant and quick information to the asked query. But it’s not the case that the first link in the SERP is usually featured. It can be somewhere from deep down below but the best answer to the voice search to be read aloud.

So, the content should be optimized to make it come into the featured snippet.

  • Your website should look appealing to Google. Use the Google Analytics to be sure of the same.
  • The content should be organized- starting from the fundamental and essential information to the minute details with images, charts, and videos; and then summing it all with examples.
  • Optimize the format of your page. Use paragraphs, tables, lists, and maps to align things and make things appealing and informative.

With these few simple changes to your SEO strategy, you can tap into the ever-growing realm of voice search to boost your website traffic and conversations.

If you would like to know how to get your website up to par, book a 45-minute Strategy Session today!

Mobile Website Design Best Practices

Mobile Website Design Best Practices

Is there really a need for designing a mobile website?

In previous years, one could get away without a well designed mobile website. But now, with 57% of the search traffic coming from mobiles and tablets, it’s no longer optional. The Google announced Mobilegeddon in 2015, saying that the rankings of websites are being influenced by the mobile-friendly web designs. The mobile-first indexing is thereby fully integrated into the picture. It is utterly important to make the mobile surfing experience better for the users by providing them with better mobile-enabled websites.

What is mobile-first indexing? How it’s affecting the rankings?

As the name indicates, the website’s mobile-version would be considered the baseline to evaluate the sites by the search engines. The just-desktop-friendly websites would thereby loose amidst the race. The way out is designing a website that fits among all the screens ranging from the desktop, laptop to tablets and mobiles. A few changes would bring massive differences.

Responsive web design

Mobile Friendly Website DesignThe web design that enables your website to adapt to different screens and layouts is said to be responsive. To elaborate, think of the content as water and the different types of displays as the containers. The water would mold itself to the shape of the containers to fit in all. Your website and content should be functioning that way. The content put up on the website should look as per the need of the screen being used by the user.

The browsers of most mobile phones are unable to understand JavaScript or media queries, bringing in the need to create a primary website and enhancing it for the mobile phones. The complex sites won’t work for the cell phones.

A responsive web design site uses flexible images, proportion-based grids, and CSS3 media queries. The data and flexible photos align themselves in percentages rather than pixels or points. It increases the utility of the screen. The content is resized, hidden, enlarged or removed to make the web site responsive.

The content and the context matter

The target population should be evaluated. The information should be gathered regarding what they are looking for at your website. It can be worked out through Google Analytics. The data collected should be chalked out to evaluate what are the most relevant things to be displayed on the home page and thereof. The sequence of important to less-important information can solve the purpose to quite an extent.

Since the mobile screens are smaller in size, make sure that the relevant information resides at the top as no one would bother to switch pages or scroll down to search for it. There are plenty of competitor websites. The local results bring in a lot of traffic according to SEO. Thereby, the information regarding the address, contact number, directions, etc. should be available to the user with a click. Thus, it’s advisable to enlist the vital things first.

Setting the Navigation Up Right

Who would admire your website if one has to go through the time-consuming process of scrolling through the data to finally get your contact details? Neither would someone applaud you for the navigation option popping right in the middle of the mobile screen, thereby restricting the view of the actual website.

Navigation is somewhat quite easy to think of but a difficult task to design for. According to Brad Frost, it should be there as a good friend, when needed the most. But it doesn’t mean that it lingers around your sight everywhere.

The best thing that works is to put it as a button with a drop-down menu in some corner of the website so that the purpose is solved entirely. Keep it simple and user-friendly. Also, check out for the size of the navigation button. Since the user would use fingers to tap on, the button size shouldn’t be a problem.

Reduce the Load Time

Usually, the internet packs in mobile-phones aren’t that speed friendly. To enable a better experience for the users, it is advisable to reduce the load time of your web-pages. 47% of the internet users expect a web page to load up in not more than 2 seconds. They won’t mind switching sites amidst the available millions of options. Better make your website less-time strangling. Wandering what you should do?

  • The images and content should not be heavy enough to damp the speed of loading.
  • Streamline your HTML code accordingly.
  • Perform a few optimization tasks.
  • Use Accelerated Mobile Pages (AMP)

Want to know about Accelerated Mobile Pages?

The Accelerated Mobile Page is a project by Google and Twitter that enables the website creation that is faster and has a high-performing rate. It is a stripped-down version of HTML. It aligns better readability with good speed.

Also, the AMPs are with the ‘fast’ label, making your webpage more reliable for the users. The AMPs add up as a positive in your rank as the website becomes more user-friendly than common sites.

Last, But Not Least

Finger Compatibility – The links on the website should be able to tap-able. There is no benefit of linking something to finger incompatible link. It would instead award more harm than good. Check out for the size of the link you are providing.

Vertical Thumb Scrolling – We usually use a thumb to scroll down. Make sure that the page is scalable with the help of the thumb of the user.

Feedback is a must – Feedback is a benefit-benefit option for both customer and the service provider. The feedback link should be provided to enable the customer to share his viewpoint and experience. This also benefits the service provider in calculating his business success and change things for better customer experience. It is vastly used in local businesses.

Set the priority right – Make sure that the essential and relevant information acquires the top section of the page. Relevancy matters a lot in the web-world.

Take down unimportant things – The unnecessary graphics and videos usually clutter the web-page, make the loading speed low and distract the user. It’s better taking them down.

Mobile Website Design Best Practices

Top 5 Most Important SEO Trends for 2018

Top 5 Most Important SEO Trends for 2018

Nearly 75% of the users don’t even bother to scroll past the first page of the search results. This shows the importance of SEO today. But with the ever-changing ranking trends, it becomes difficult to evaluate which SEO strategy works better than others. Read here for the top five most important SEO trends for 2018.

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Top 5 Most Important SEO Trends for 2018

Top 5 Most Important SEO Trends for 2018

Nearly 75% of the users don’t even bother to scroll past the first page of the search results. This brings in the importance to master SEO in today’s times. But with the ever-changing ranking trends, it’s becoming difficult to evaluate which SEO strategy works better than others.

The content would always matter as Google strives to connect users with the best possible answers, but there is much more to it.

Read along to know about the most critical SEO trends for traffic generation and potential leads to your business.

#1 Mobile-first Indexing

In February 2010, CEO of Google, Eric Schmidt had predicted the phenomenon of Mobile-First Indexing. The trend towards mobile-first aspect is shifting since then.

SEO Mobile First IndexingThe name itself speaks it all. Mobile-first Indexing means that the website’s mobile version would become the baseline for how Google determines rankings. The word “first” in Mobile-first implies that it’s not a mobile-only index and thereby includes much more.

But the websites not offering mobile-friendly experiences are inevitably going to suffer the repercussions. Though no one is quite sure about the future changes, rumor is that mobile indexing would be based on context, speed and accessibility, and user engagement signals.

In February 2010, CEO of Google, Eric Schmidt had predicted the phenomenon of Mobile-First Indexing. The trend towards mobile-first aspect is shifting since then. The recent research by BrightEdge confirmed that the usage of mobile and tablet for searching amounts to 57% of all search traffic. And this percentage is still growing. The reason is apparent – ease of access.

Since the concept of Mobile-first Index has come into talks, the efforts are being done to make the mobile surfing experience better. Accelerated Mobile Pages is one of those efforts. Usually, mobile data packs are comparatively slower. To remove this drawback, the speed of page download in mobiles would be increased. For the SEO, AMP would have two benefits. First, AMPs would have the “fast” label, and secondly, it would be a ranking factor.

#2 Link-Less Mentions

Links have been used by Google for determining the relevance and reputation of a web page since the infancy of search. When misuse began, by the usage of fake backlinks, Google started to place value only the links provided by reputable sites.

Recently, Bing confirmed that they use the unlinked brand mentions for the ranking purposes. A patent by Google also indicates a possibility of doing so. This brings in the importance of brand mentions in the conversations, etc. But this system, too, may have flaws as the conversations and brand naming without links also can be incited for better rankings.

This doesn’t mean that the backlinking doesn’t matter anymore. The linkless mentions are only another way of evaluation. But will play a significant role in it in 2018.

Make sure, always, that the link to your site adds value to the user. It won’t hold any value for Google if it doesn’t. It may even affect your ranking negatively.

#3 Featured Snippet

What is a featured snippet?  Have you ever asked a question on Google and received an answer in a box above all the search results?  This is a featured snippet. Now, the fact that this highlighted box is in your face above the rest of the results, it’s definitely noticeable and will bring you much more traffic and prove the quality of your content.

What all makes your content land for featured snippets?

To list a few:

  • The keyword research is a must.
  • Find out what people ask about usually.
  • Check out the answers to see how it works.
  • The ‘People also ask’ boxes provide a lot of information for the research purpose.
  • Don’t compromise on the content.
  • Don’t give all data in one go. Let people open and scroll through your content.
  • The voice search and featured snippets will grow together.

Additionally, if you create content that will qualify as a Quick Answer (Google love to bring fast value to searchers), then Google might use your answer for their Answer Box which is an upgraded version of the regular featured snippet.

#4 Voice Search and Digital Assistance

According to Google, one out of the five searches comes from voice search, and this number is going to increase for sure. The voice search enables to ask a verbal question and get an instant answer for the same.

An estimated 22 percent search using voice search option is done for the local content and information. Also, the types of keywords used are different.

Think of how would you ask something verbally?

SEO Voice SearchApparently, the question would be more conversational. So, the keywords related to voice search would differ from the keywords used in standard searches. Also the titles of the content would be more meaningful.

Three reasons why you must think about the voice search:

  • More visibility on the featured snippets.
  • A better way to meet up the consumer demands and query intent based on context.

One must do optimization targeting both- the voice search option and the regular search option.

#5 Relevance 2.0

As Google has to provide the best web browsing experience to users, it accesses the quality of content in many ways. It searches for the comprehensive content. Therefore, it’s getting harder to convince Google about the comprehensiveness of your content.

Comprehensive and relevant content also ensures that the website is safe enough for the users.

Google uses Latent Semantic Indexing to keep a check on the relevancy. Through this indexing, Google can gather content from the billions of websites and scan for the relativity of the topic. The flow in which the content has been written is also checked through this.

What are the strategies to increase the relevance of the content to the search query?

  • Selection of the niche
  • Choosing the topics for your content
  • On-site optimization
  • Keyword research

The content optimization to improve the relevance of the content can be done through the following ways:

  • Meta Tags
  • Alt Tags
  • Headings
  • Body Text
  • Intra-site Links

Comprehensive and Interesting Content

The best tip regarding SEO is to try satisfying the needs of the user in every possible way, as this is what Google and other ranking authorities are aiming to achieve ultimately.

Contact Alignment Online Marketing to help you find the best and most custom strategy for your search engine optimization.