CRO - Conversion Optimization Services

Conversion optimization is important because it works!

Not convinced? Here are some facts:

• 86% of customers who find your business through a search engine never return to your site, which means those conversions will be lost forever.
• According to a Nielsen Norman Group study, companies that ignore usability and design can lose up to a staggering 96% of their potential customers.
• Conversion optimization can increase revenue by 80%-97%.

CRO isn’t just about increasing the conversion rate, it’s also about creating a great customer experience.

• According to LIFT Model Customer Success, six-core touchpoints improve customer happiness and influence loyalty: The Product, the Communication Around Your Product, Delivering Your Product, Offering Support for your Product, Advocacy After You’ve Delivered Your product and Providing Opportunities to Engage with You

10 Things That CRO Can Improve For Your Business

Here are some of the most important aspects you should look at when doing a CRO audit:

1. Your messaging and headline

Why is this important? Because it’s the first thing your customer sees when they arrive on your site! It’s what convinces them to stay or leave, and what inspires them to share their opinions. Many people won’t bother to read your entire website, so you need to get the message right from the start.

2. Your design and color scheme

Does your site look professional? Does it meet industry standards? Is it easy to navigate for all users? You have a lot of options when it comes to design – choosing the one that’s right for your business involves research, testing, and asking the right questions.

3. Your images

Images are an important part of your marketing efforts – they help you convey your message to potential customers by portraying what your product or service is all about. But make sure you choose the right images for the job! Check out our blog post on the dos and don’ts of image marketing for information on choosing the right images.

4. Your copy

Your website copy is equally as important as your design, especially if you’re just starting with CRO. You need to convince people that your business can solve their problems, so make sure you write an effective headline, sub-header, and call-to-action that matches the goals you have set for your business. As a general rule, a shorter copy works better on the web because it’s easy to scan – make sure you edit your copy down if necessary.

5. Your mobile presence

There are over 5 billion mobile phone users in the world today, so if you aren’t optimizing your site for mobile devices you’re missing out on a lot of conversions. Make sure you design and code for mobile to improve conversions and increase engagement – if your site is working well on desktop, then it should also work well on mobile!

6. Your speed

According to Google, 47% of visitors expect a page to load in less than two seconds, and 40% of online shoppers who have a negative experience due to website speed never return. A slow-loading site can negatively impact your conversions by causing potential customers to leave the site before it finishes loading, so make sure you follow Google’s recommendations for optimizing your site.

7. The clarity of your copy

People have short attention spans, so you need to make sure your message is clear and concise. The best way to do this is by including bullet points whenever possible – they break up the copy and make it easy to read. Also make sure you write for people first, search engines second!

8. Your contact information

Make sure your contact information is easy for customers to find on every page of your site. It’s also a good idea to give visitors the option of contacting you without having to leave the site, which can improve conversions dramatically.

9. Your form fields

Forms are one of the most important aspects of CRO – they allow you to gather information from potential customers so you can send them marketing materials and follow up with them. But to get the best results possible, don’t ask visitors for too much information – try to stick to just a few fields that are relevant to your business goals. The more forms have on a page, the less likely it is that someone will fill them out.

10. Your calls-to-action

Make sure you have CTA buttons on every page of your site, so visitors know what to do next. Avoid using multiple CTAs on a single page – it can confuse customers and cause them to leave without completing the conversion process. Also, make sure your CTA button text matches up with the headline and sub-header on that page, so there’s no confusion.

Conversion Optimization is a crucial part of any successful business strategy, and it works for both physical products and digital services. If you’re not taking advantage of this powerful marketing method, then your conversions are likely to suffer. Make sure you do your research and follow these steps to make the most of your conversion optimization efforts.

Alignment Online Marketing Offers a Free Consultation so We Can Understand Your Needs and Goals Before Starting Any Work on Your Site or Landing Page.

Alignment Online Marketing (AOM) is a digital marketing agency specializing in conversion optimization and business process management. We make use of tested and successful strategies to increase user sign-ups, drive targeted traffic, and boost conversions for our clients’ websites. Contact us today to schedule a free consultation and we’ll analyze your site or landing page to make sure your business is using the best practices necessary for successful conversion optimization.

We offer conversion optimization services including analyzing every aspect of your website, as well as design, copywriting, usability testing, and more! Contact us today for a free quote!

Conversion Optimization (CRO) is an important part of any successful business strategy. If you’re not taking advantage of this powerful marketing method, then your conversions are likely to suffer. The best way to do conversion optimization well is by following the steps provided in this blog post – make sure you think about how people use your site and what they want before implementing changes for SEO or CRO purposes.