fbpx

Search Engine Optimization (SEO)

is an essential aspect of your online presence. We have over 11 years experience in SEO and provide customized solutions
SEO

Search Engine Optimization

is the process for increasing a website’s visibility for “organic” or “natural” search results. It’s a process by which we employ strategies for testing, analyzing, and fine tuning at the site and page level to ensure short and long term ranking success in search engines. If no one can see it, your site is useless. We make it visible to customers already searching for your products and services.

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost

What does it have to do with Content Generation?

Historically the strategy for earning a top ranking in search engines was to stuff your content full of keywords and links to your website.

Google has gotten smart to these tactics and has changed the rules of the game over and over again. These old strategies in most cases, don’t work anymore. In fact, if you try to fool the system you may get burned.

Alignment Online Marketing content experts work with our clients to generate unique SEO content, blog posts, press releases and other offsite content to provide engaging, helpful, and unique content to their customers. We then utilize that prime content to create an organic link profile that is robust and potent to weather the frequent search engine algorithmic updates.

The answer to the Google question is to utilize all content mediums including text, videos, infographics, and images to provide a consistent and natural message across many platforms.

How We Create Content

Creating SEO content is not as complicated a task as it sounds. At the end of the day the goal is to attract more traffic to your site and to keep your visitors engaged and coming back for more.

In order to do this, we don’t have to outsmart the search engines what we need to do is create high quality texts that are interesting, engaging, and well written and to provide images and videos that people want to look at and watch. 

Beyond the Content With Metadata

Not only do we work to create top-quality content but we focus our energies on the metadata. The metadata is the way your customers will find you. Without good meta titles and meta descriptions, you will be invisible to your customers.

To maximize the information that search engines know about you and your business, we thoroughly take the time to craft detailed data packets with specific information about your business. The result puts important business details up front for a user when they come across your website in a search result.

Your Business, Your Website, Your Unique SEO Plan

“Cookie Cutter” plans don’t work. Each website has its own challenges, keywords, competition level, search traffic volume and much more. At Alignment Online Marketing we don’t believe in creating “one size fits all” SEO strategies for our clients. Each website is unique and deserves its own individual SEO and content generation plan.

Our experts will work with you to determine your vision and create an individualized plan for your website(s). This not only guarantees greater SEO success but also increased search ranking longevity. Our clients also work with our experts to determine a monthly budget that is not only affordable and manageable but gets the biggest return on investment or “bang for your buck”.

Our Core Services

Web Design

Web Design

Strengthen your online visibility with responsive, mobile-optimized websites that customers and search engines love.

Digital Advertising

Digital Advertising

The extra boost to get you in front of your ideal customers fast. AKA Search Engine Marketing or PPC.

Local Listing Sync

Listing Management

Claim, update, and fix business listings across 300 directories and websites that control local search.

Web Design

Reputation Management

Monitor and manage all aspects of your online reputation, including listings, reviews, mentions and more.

Social Marketing

Social Marketing

Grow your fanbase on social media, find real-time leads and share relevant content across all of your social channels.

Are You Ready?

Let's See Where Your Online Presence Can Improve...

7 Hacks to Get More Traffic from Google My Business in 2021

You Want to Make Sure Your Business Is Getting the Most out Of Google My Business, but It Can Be Hard to Know Where to Start. There are so many different ways you can optimize your presence on GMB-from optimizing your business information and photos, to strengthening...

Local SEO Optimization Services Near Me

SEO is a huge deal, and it can make or break your website. One way you can get ahead of the competition is by hiring Local SEO Optimization Services Near Me. These services are affordable and capable of helping you rank higher on search engines like Google! If you're...

100 Must Read Blogging Tips to Improve Your Traffic Today!

Blogging is a great way to grow your business and make money, but it can be hard to know where to start. There are so many different topics you could write about and there's no one-size-fits-all approach when it comes to blogging frequency. This article will help you...

How to Use Social Media as Part of a Digital Marketing Campaign

Social media is a powerful tool for digital marketing, but many marketers don't know how to use it. The problem with social media is that there are so many different platforms and strategies out there that it can be hard to figure out what will work best for your...

Locksmith Keywords: A Complete Guide to SEO for Locksmiths

Search engine optimization is the key to ranking high in search results for terms that are relevant to your business. If you're a locksmith, then you'll find this guide helpful because it has some excellent tips for optimizing your website with keywords that will help...

17 Scary Good Ways to Lower Your CPC on Google Ads

In this article, we will go over 17 different ways that you can optimize your Google AdWords Campaigns and potentially save money in the process!

What Everyone Is Missing About Insta Marketing

Instagram has become an essential marketing tool for companies big and small. As the social media platform with the fastest-growing user base, it’s no wonder that more advertisers are using Instagram to reach their target audience. Brands have been able to use...

Which Type of WordPress Theme Should I Use For My New Blog?

If you're looking for the perfect WordPress theme for your new blog, we've got just the thing! Themes can be powerful tools to help make sure that your website has a consistent look and feel. They also provide an easy way to customize fonts, colors, layouts,...

7 Essential Elements to Building a Successful Locksmith Brand

Every business has a set of essential elements that not only make it successful but also help it stay in business. With locksmiths being such an integral part of the community and providing such an important service, what are some of these pieces? Let's explore seven...

Building Your Online Reputation: The Pros and Cons of Influencer Marketing

In today's day and age, your online reputation is everything. It's important to always do your best to build it up to promote yourself. On the other hand, there are also some downfalls of doing so through influencer marketing. There are many pros and cons when it...

The Latest In Online Marketing

Interested in learning more?  Read our articles with helpful tips and tricks for online marketing.