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One of the most common reasons we hear from clients who don’t commit to marketing is because they are afraid of “wasting” money on something that may not work. But what if we told you there was another way?

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As a small business owner, you know how important it is to have a strong online presence. You also know that content marketing can be an expensive undertaking for your company when you factor in the time and resources necessary to produce high-quality content on a regular basis. With so many other demands on your time, should you even bother?

One of the most common reasons we hear from clients who don’t commit to marketing is because they are afraid of “wasting” money on something that may not work. But what if we told you there was another way?

What if we could give you some free advice about content marketing and show you how Alignment Online Marketing can help take care of all the hard work at just fraction of the cost?

 

Why 44% of small businesses don’t commit to marketing?

The answer may not be simple, but it’s worth exploring. We all know that marketing is a necessary part of running any business. Without marketing your professional services or products to potential customers you’ll never get new ones and the status quo will remain unchanged. So why do 44% of small businesses shy away from taking on this responsibility? It’s not because they think marketing is a waste of time or money, but rather that the fear of being judged and failing paralyzed them.

Is it possible to have marketing without risking failure? Absolutely. What if I told you about something that would provide all the benefits of marketing – like bringing in new customers – minus any risk at all: content marketing.

Content marketing is based on the idea that you should be giving something of value to your potential customers, rather than just selling them a product or service they don’t need. Any business can do content marketing by blogging about their industry niche and creating valuable information for people interested in what they have to say.

 

Why this could be a problem for you?

We all know that marketing is a necessary part of running any business. Without the right type and quantity of marketing your professional services or products to potential customers, you’ll never get new ones, stagnate in traffic numbers, and run the risk of shutting down for lack of interest as well.

The answer may not be simple, but it’s worth exploring. We all know that marketing is a necessary part of running any business. Without marketing your professional services or products to potential customers you’ll never get new ones and the status quo will remain unchanged.

 

How to get started with your own content marketing plan

content marketing plan-AOM

If you’re wondering how to start your own content marketing plan, it’s important to know that there are three main types of material: a blog post (a piece of original written work), an infographic (an image or diagram with information on a specific topic) and video. When deciding which kind of content will be most appropriate for you, think about which one your best at and what you’re trying to achieve.

Video is a great way of reaching people who don’t have the time or patience for text-based content but they often need more editing than an article or infographic does. Video can be used in talking head form (talking directly into the camera) or in PowerPoint form (talking over the top of slides).

A blog post can be a piece of original written work. It takes time to write and edit, but it has a high potential for virality as people often share articles they like on social media networks such as Facebook or Twitter. An infographic is an image or diagram with information about a specific topic. It’s a great way of presenting information in an easy-to-understand format, and infographics are often shared on social media networks such as Facebook or Twitter too.

 

What are the benefits of having a content marketing plan in place?

Content marketing is a low-cost, high-return way to reach your target audience. The problem with small businesses not investing in content marketing? They miss out on the benefits of being found online.

Most people use search engines like Google to find information about products and services they need or are interested in buying. When you don’t invest in content marketing, your business will not be found.

Content Marketing helps you:

  • Attract traffic to your website and build a reputation for the products or services you offer – Create interest among potential customers who are considering whether they should work with you or someone else – Generate leads that can create opportunities for sales conversion
  • Create a lead generation program that focuses on attracting qualified leads – Generate interest in your products or services
  • Connect with customers who might not know about you (or those who have forgotten) and offer them something of value
  • Get found by people, search engines, and social media platforms.

 

This is why it’s important that small businesses invest in content marketing. By not investing, you miss out on an opportunity to connect with them and have them convert into paying consumers. The benefits of content marketing make it a winner for small businesses.

 

Content marketing tips and tricks for success

Content-Marketing-AOM

Content marketing is a must for any business, especially small businesses. Without content to provide prospects with information and value, they will not come back to your site or make a purchase – even if you have the best prices. Some tips for success in content marketing include:

  • Creating engaging blog posts on topics that are relevant but not overly competitive.
  • Keep the blog posts short and sweet – under 2000 words!
  • Provide a link to something of value at the end of your post, like an ebook or checklist that prospects can download just for reading your content.
  • Link to your social media profiles and other relevant pages on your website in the blog post so readers can find you.

 

Specifically for small businesses, it is also important to create content that speaks directly to prospects or customers who are in your target demographic – not just any market segment will work! If they’re not interested enough then they won’t come back, which means no new sales.

The main takeaway is that without good content marketing you are doomed to a stagnant website with few visitors and little conversion – even if your prices are the best in town! Content marketing should be part of every business plan for success.

Think of it this way, if you don’t commit to marketing, then your prospects will not commit to you!

Are you interested in learning how Alignment Online Marketing can help your small business? Let’s talk about it today!

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Ready to Align?

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Let’s Get Started On The Strategy For Your Ideal Online Presence

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Our Core Services

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Strengthen your online visibility with responsive, mobile-optimized websites that customers and search engines love.

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The extra boost to get you in front of your ideal customers fast. AKA Search Engine Marketing or PPC.

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Claim, update, and fix business listings across 300 directories and websites that control local search.

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Monitor and manage all aspects of your online reputation, including listings, reviews, mentions and more.

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Grow your fanbase on social media, find real-time leads and share relevant content across all of your social channels.

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