fbpx

What Business Owners Need to Know About the New California Privacy Policy Law

by | Jul 17, 2021 | SEO, Tips & Tricks, Websites

What does the law say about data collection and sharing? How to prepare for the new law?

[wpseo_breadcrumb]

In recent years, the privacy of personal data has become an increasing concern for many. With new developments in technology and state legislation, these worries are now more relevant than ever before. The California Consumer Privacy Act (CCPA) is a new law that went into effect on January 1, 2020.

This act was designed to protect consumers by giving them greater control over their own data while also prohibiting businesses from using consumer information for unfair or deceptive practices such as selling personal data without consent.

As of right now, it’s unclear how this act will impact business owners because there are no specific guidelines laid out yet about what types of information can be collected and who owns that information once it has been collected. What we do know is that companies need to start seriously considering how to implement these guidelines and what they need to do in order to prepare for this new legislation.

This article will discuss the implications of CCPA, give some basic information about what it entails, and provide a few tips on how business owners can start preparing themselves now before major changes are made.

The California Consumer Privacy Act (CCPA) is a new law that went into effect in January this year.

It regulates the use of data and personal information by businesses in California. The law provides Californians with new protections regarding what companies are allowed to do, how they can collect your private info, and how they may share it.

The CCPA states that we should be told about some stuff before you sell our data: who is collecting our data, what is being collected, and why it’s needed.

Businesses in California will be required to provide a ‘clear and conspicuous notice’ at the point of data collection on how people can contact them about their privacy practices.

They must also make available a link to download an “opt-out” form for people who don’t want their data shared.

Companies will need to provide a complete list of what they collect about us, with restrictions placed on sensitive information like religion and medical conditions.

Businesses also must post the same privacy policy in clear language that can be found easily by consumers and is not buried within an obscure webpage or app.

The CCPA doesn’t just apply to Californian companies, but any company that does business in the state.

If you’re an entrepreneur who runs a small business outside of California, or even if you have no ties whatsoever to the state, it’s imperative that you keep up with this law and implement changes when needed.

Failure to do so could result in dire consequences for your business.

What does the law say about data collection and sharing?

What-Business-Owners-Need-To-Know-About-The-New-California-Privacy-Policy-Law-Data-Collection-And-Sharing

The law requires companies to provide a ‘clear and conspicuous notice’ at the point of data collection on how people can contact them about their privacy practices. think of it this way, if your company is collecting data, you need to let the person know how they will be contacted and what type of information can be collected.

Companies will also have a new requirement to provide clear language privacy policies that can easily found by consumers on their website or app. If it’s not posted in this way, then people could miss out on key information about how their data will be collected and shared.

The act also prohibits businesses from using consumer information for unfair or deceptive practices, like selling personal data without consent.

It’s currently unclear whether the law requires companies to get explicit permission before collecting any type of user’s data but most people agree that this is a smart idea going forward.

It’s also unclear how the law will affect business owners and what types of information can be collected from them, but it is clear that companies need to start taking this seriously now before major changes are made and not wait until penalties for breaking the law become more severe.

How to prepare for the new law?

You can start preparing for the CCPA by reviewing your current privacy policy.

Make sure that you have a clear and conspicuous notice at the point of data collection about how people contact you with questions or concerns.

You should also post this same information in an easy-to-find location on your website or app so that it’s not buried in some obscure webpage or app.

You should gather all information that you use to collect from people and make sure it is updated before the law changes in 2020.

Company owners may also want to consider switching out their current data collection systems with compliant ones, like a website powered by Alignment Online Marketing’s Website Builder.

If you’re a small business owner outside of California, it’s imperative that you stay up-to-date with changes and implement them when needed. The penalties for non-compliance will increase as the CCPA becomes more strict.

What businesses can do to comply with the new law?

The best way for businesses to comply with the California privacy policy law is by creating a template and following these six steps:

  1. Create or find a Privacy Policy Generator.
  2. Follow their instructions and create your own personalized privacy statement in minutes.
  3. Save it as an image file on your computer, print out a copy, or use your word processor to keep it handy.
  4. Give the document a unique name and save it on an accessible drive (e.g., flash drive).-Save two copies of each version so you can edit one while in use, but always have access to another for editing purposes if needed.
  5. Keep them in a safe place.
  6. Make sure you update them if the law changes again.

Why you should care about this legislation?

The new California privacy policy law is very important for business owners because it mandates that the public has a right to know what data companies collect and how they’re using it.

It also sets limits on which types of personal information businesses can share with third parties without customer consent, as well as requiring them to disclose breaches when notifying customers.

Think of it this way – if you are responsible for a company’s online presence, this legislation should be the first – and most important – thing on your mind.

What can business owners do to comply with the new California privacy policy law?

The answer is pretty simple: just create policies that follow these guidelines. Not only will it help your organization avoid potential penalties, but it will also provide customers with the transparency they need about how you collect and use data.

Alignment Online Marketing has an easy solution for your privacy policy needs!

We know how overwhelming it can be to create a privacy policy for your business, so we created this California Privacy Policy Generator. With our generator, you simply fill out the form and click “generate”. The document will automatically populate with content based on what information is provided. You have the option of downloading or printing the completed document.

We even provide sample language to help with other important topics such as how we collect information and the types of cookies that are used on our site. We also include a link to CalOPPA – The California Online Privacy Protection Act of 2003.

We created this California Privacy Policy Generator to help your business stay compliant with the law and protect your customer’s privacy. If you have any questions or feedback, please contact us at [email protected]

In order for a visitor to give informed consent before data is collected about them:

  • The person providing the information must be informed about the following:
  • What personally identifiable information is collected
  • How it will be used or disclosed (including to whom)
  • That they may refuse consent and how refusal might affect them.

In order for an online service provider to provide notice under this Act, the online service provider shall make clear and conspicuous disclosure of the following:

  • What personally identifiable information is collected
  • How it will be used or disclosed (including to whom)`
  • That they may refuse consent and how refusal might affect them.

On January 1, 2020, California SB-327 went into effect. The new law required all businesses operating in California to offer a privacy policy that is based on seven key principles: transparency, choice, security, access, timeliness, respect, and accountability.

Get in touch with us today to get your California Privacy Policy updated!

Ready to Align?

Let’s Get Started On The Strategy For Your Ideal Online Presence

Our Core Services

Web Design

Web Design

Strengthen your online visibility with responsive, mobile-optimized websites that customers and search engines love.

Digital Advertising

Digital Advertising

The extra boost to get you in front of your ideal customers fast. AKA Search Engine Marketing or PPC.

Local Listing Sync

Listing Management

Claim, update, and fix business listings across 300 directories and websites that control local search.

Web Design

Reputation Management

Monitor and manage all aspects of your online reputation, including listings, reviews, mentions and more.

Social Marketing

Social Marketing

Grow your fanbase on social media, find real-time leads and share relevant content across all of your social channels.