Every business knows that their conversion rates are essential, but not everyone knows what they can do to improve them.
Improving Your Conversion Rates Can Be a Daunting Task, but It’s Worth It!
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take the desired action, such as making a purchase or filling out a contact form. CRO can be done by testing and analyzing web pages and user behavior and often involves changes to design, layout, copy, and marketing strategy. Increasing your conversion rate can result in more leads and sales for your business- so what are you waiting for? Start optimizing today!
The Importance of CRO
There are many ways to increase your conversion rates- tailoring content to visitors who frequently visit, removing barriers, and more! CRO can help you improve engagement on social media platforms, improve search engine rankings, grow your email list, all while enhancing overall conversions. One study confirmed that when the same website is viewed both in person and on a mobile device, the conversion rate increases by 103%. That’s a vast improvement!
Conversion Goals: What You Should Know
The primary way to determine your goals is to ask yourself why you created the website and how you plan to market it. Then think about what actions would bring in more clients and sales for you. Some common examples:
- Increase newsletter subscribers.
- Drive more traffic to your blog.
- Increase the number of leads you receive.
Once you’ve identified your conversion goals, it’s time to test and analyze web pages and user behavior- which is where CRO comes in! There are many ways to set up tests and analyze data, including multivariate testing, automated A/B split testing, and website personalization.
Conversion Rate Optimization: The Process
Several steps can be taken to optimize your conversion rate. For example:
A/B test landing pages using a testing software like Google Analytics.
Identify barriers to conversion – things that may be keeping visitors from taking the desired action, such as long forms or low trust in your website. Then think of ways to remove the barrier; for example, you could reduce the number of fields on a lead generation form by asking only for essential information (and note this in the copy on the page).
Using specific demographic information to personalize content can be beneficial. For example, if you know more women than men visiting your website, you could feature adverts for men on a landing page that would be most relevant to them.
What Factors Influence Conversion Rates?
User behavior and demographics all play a role in determining your conversion rates. A short form with simple questions makes it easier for users to complete but might reduce the quality of leads you receive. In contrast, a long-form could lead to more conversions if you have a high-trust website with any information about your business.
101 Tips for Improving Conversions
#1. Ask Yourself Why You Created Your Website
Think about how each page of your website meets user needs and why they want to contact you or take a specific action.
#2. Determine Your Conversion Goals
These goals should be measurable and consistent with your customer personas. If you don’t have a specific plan in mind, think about how increasing conversions could benefit your business overall.
#3. Choose a Testing Software
It would be best to have testing software that will allow you to do split tests on web pages. Most testing software has free trials, so give them a try and determine which one is best for you.
#4. Identify Barriers to Conversion
It’s essential to reduce the number of steps a customer needs to take or any unnecessary information that doesn’t apply to your industry. This will make it easier for customers to convert at every stage of the buying process.
#5. Test Landing Pages
The landing page is the first exposure customers have to your website. If it isn’t high-quality, customers might leave before they even see any other pages. You can test different landing page layouts and calls to action to determine which one performs best.
#6. Personalize Content
Use information like demographics, purchasing history, location, and more to tailor your content to users. This could mean using different images or adjusting the language you use. There is no universal “best” way to personalize content, so it’s essential to test and monitor results for each page.
#7. Use Negative Keywords
You must track your website analytics to determine if visitors are converting on the landing pages they’re seeing. For example, does a potential client who searched for “organic shampoo” end up on an ad for organic gardening supplies? Then you know that the keyword works at drawing in traffic- but now it’s time to find out why they didn’t convert! You can do this by using negative keywords – words or phrases commonly used alongside specific categories to prevent them from appearing on a page. For example, “organic shampoo” might be a negative keyword used alongside “gardening supplies.” These negative keywords will help prevent your ads from being shown to irrelevant customers.
#8. Test Ad Variations
By testing different ad variations, you can find out which ones perform best based on factors such as click-through rate and cost per conversion. Then you can optimize future campaigns for all channels by using these winning ad copy elements with slight modifications that reflect the platform’s capabilities.
#9. Target Specific Pages by Device
Depending on the type of ad campaign you’re conducting, you’ll want to target different pages around your website. For example, if you’re running a mobile ad campaign for an ebook, make sure it’s directed only to users viewing your site through phones or tablets. However, if you’re advertising a desktop application download page, make sure the ads are supervised on all devices with similar content.
#10. Track Your Performance
You can use Google Analytics to gather information about user behavior or other analytics software that will help you improve your conversions further down the line. This data will be invaluable because it will allow you to monitor what’s working and what isn’t throughout various stages of the conversion process- no matter what type of ad you’re using or what it’s promoting.
#11. A/B Test
A/B testing allows you to test out different content for each landing page. For instance, if you are trying to sell a new type of car with two other models, you will see which one is most appealing with this type of testing. This can also be done on different colors, headlines, images, and more.
#12. The Four-Step Process MarketingSherpa
A) Determine your conversion goals, which will help you evaluate the efficiency of your campaigns. B) Identify barriers to conversion that can be removed or knocked down. C) Personalize content for visitors who frequently return to the site. D) Test different ad variations to find out which performs best.
#13. Involve Your Site’s Visitors
You can involve your site’s visitors by adding a blog and asking for comments and feedback about specific products. Encourage people to join mailing lists or follow you on social media to share their thoughts about your company’s different products and services. This helps create an open dialogue between the user and the business, making customers feel more valued and giving them input about potential features for future products.
#14. SSL Certificates & HTTPS
With Google ranking websites with HTTPS higher than those without, your website needs to be secure so users know they are safe when sharing information such as credit card numbers, etc., which will lead to increased trust and thus increased conversions.
#15. Content Personalization
With content personalization, you can provide unique experiences to individual visitors by showing them different content based on their interests. If someone visits your site and senses they are shopping for a new laptop, it could recommend other models relevant to that person’s needs. It would also provide different recommendations depending on the type of laptop the shopper is considering.
#16. Removing Barriers Is A Must For Higher Conversion Rates
By removing barriers, you allow users to quickly complete what they came to your site, whether signing up for a mailing list or buying a product. This includes ensuring that the website loads fast and that all forms are simple to complete. You can also use a chatbot or email automation software to answer questions and provide assistance in real-time, allowing customers to get the information they need without talking with a customer service representative.
#17. Customize Content By Traffic Source
If you have multiple traffic sources for your site, tailoring content based on the user it comes from will provide the best chances of conversion. You can do this by matching messages, products, or offers to each traffic source. For example, if someone finds your site through an organic search, you want to make sure they see different content than what you show people who click on your Facebook ads.
#18. Know Your Visitors and Provide Them With What They Want
You can also personalize content based on visitor behavior. For example, you can provide visitors who frequently visit with tailored information or special offers to keep them returning to your site and doing business with you. You could also send prospects helpful articles or discount codes that they are likely to need or take advantage of. Showing them different offers based on what they are doing gives them an incentive to convert.
#19. Test Different Ad Variations To Find Out Which Perform Best
You can test ad variations by creating multiple ads that use the same image and headlines but present information differently. For example, you could create two posts promoting the same product but using different prices or descriptions. You could also make two posts about the same service, focusing on features and the other focusing on benefits. Using both variations in your ad campaigns will allow you to see which performs better to increase conversions.
#20. Keep Visitors On Your Site As Long As Possible
Keeping visitors on your site for as long as possible is a great way to convert more people. You can do this by using attention-grabbing images and headlines to compel them to read the rest of your content. Some ways you can attract attention are videos, which have been proven to increase user engagement by 80%, or interactive content such as quizzes, toolkits, calculators, and guides.
#21. Show Popular Or Related Products
You can also boost conversions by showcasing popular or related products clearly and straightforwardly. This will give visitors more options to choose from, making it easier to find what they are looking for when shopping on your site. It is also a good idea to include a live chat feature, so customers can get assistance while browsing. That way, if they are struggling to make a choice or aren’t sure about what they want, they can ask for help and finish their purchase on your site.
#22. Add Progress Bars To Your Checkout Processes
Adding progress bars to your checkout processes is another way to increase conversion rates. A study conducted by eCommerce platform provider Unishippers found that progress bars increased conversions by 40%. Progress bars let customers know exactly how far along they are in the process, so they won’t become confused or frustrated and leave your site.
#23. Improve Your Sales Funnel With Personalized Lead Magnet Offers
You can also increase conversions by using personalized lead magnet offers. Lead magnets are free resources that you offer in exchange for signing up to your email list, which will allow you to send them helpful content and promotions. With personalization software, you can make these offers specific to each visitor on your site, so they see different messages depending on the information you have. Then, if they sign up for your email list, you can send them additional personalized emails about what they like and want.
#24. Optimize Your Mobile Site
According to data from Google, mobile e-commerce sales totaled $20.7 billion in 2016 and accounted for 6% of all digital purchases made that year. This number is expected to increase annually over the next few years, making it crucial to optimize your site for mobile devices. If you sell on multiple channels (such as mobile, desktop, and tablet), you need to make sure your site is optimized for all of them. Otherwise, you could lose sales because the checkout process doesn’t work correctly, or something else is causing consumers to drop off.
#25. Update Your Retargeting Ads To Appeal To Different Buyers
You can also increase conversions by retargeting ads that appeal to different buyers. If you advertise something that appeals to all ages, you could use two separate images for younger people and older adults. You can also test various headlines to see which work best with each specific age group.
#26. Report Your Test Data Each Time You Change Something
When A/B tests your site, it is best to report the test data each time you make changes. This will make it easier for you to see if any changes are working overtime rather than all at once. Reporting allows you to understand your customers better and continuously optimize your site for conversions.
#27. Use Carousel Ads On Your Homepage
You can also boost conversions by using carousel ads on your homepage, which will give customers a better idea of what you have to offer and help them make a decision faster. These ads display several images in one ad unit and let visitors scroll through the options to find what they are looking for quickly. Carousel ads also allow you to highlight different products and services, encouraging customers to explore your site and improve conversion rates in the process.
#28. Show Off Your Company’s Social Media Presence
Showing off your company’s social media presence is another easy way to boost conversions on your site. You can share links to your profiles throughout your site or on specific pages, which will reach an entirely new set of customers. This tactic allows you to connect with people who wouldn’t otherwise know about you. It can also drive additional conversions because many consumers find social media platforms more trustworthy than traditional advertising.
#29. Use A Dedicated Landing Page For Your Product
You can also improve conversions by using a dedicated landing page for your product. Landing pages are pages on your site where you direct customers who have clicked on an ad or link to learn more about a specific product, so they don’t have to search through all of your different categories or products to find what they want. You can make this process even easier by creating a mobile-friendly landing page so customers can easily access it on their smartphones.
#30. Offer Free Shipping For High Ticket Items
You should also consider offering free shipping for products that cost a certain amount or more. According to data from the Baymard Institute, a separate study found that over 58% of shoppers abandoned carts when they were not offered free shipping. If you want to avoid losing sales, it’s a good idea to include this perk in your marketing campaign and see if it boosts conversions.
#31. Add FAQ Pages To Your Site
Adding an FAQ page to your site is another easy way to increase conversions. Creating a page that answers the most common questions about your company and the products you sell makes it easier for customers to find what they are looking for. FAQ pages also create a sense of transparency, making visitors feel more confident in their decision to purchase from your site.
#32. Check For Broken Links
Broken links can be very harmful to conversions because they lead customers to believe unreliable your website. If they click on a bad connection and it doesn’t work, you run the risk of losing future business because people will be less likely to trust you again. Plus, broken links can often confuse visitors and make them feel like they are not in the right place. Fortunately, some tools can help you find broken links, enabling you to boost conversions and stay on the search engines’ good side.
#33. Try Using A Video On Your Landing Page
You can also boost conversions by adding a video to your landing page. Video content is more powerful than written content because it helps customers visualize using your product or service, so they feel more inclined to purchase it. A study from Brightcove found that retail sites which used video on their landing pages had 11% higher conversions than those without videos.
#34. Create Onboarding Emails For High Ticket Items
It would be best if you also considered creating onboarding emails for high-value customers or prospects to encourage them to purchase. Onboarding emails are emails you send after someone opts in, which welcomes them to your site and asks for their permission to continue sending marketing material. You can use onboarding emails to guide customers through the purchasing process based on what they’ve shown interest in, which will ultimately lead them down the conversion funnel and to the point where they make a purchase.
#35. Show How Others Benefit From Your Products
Another way to increase conversions is by showing how your product will benefit potential customers instead of listing all its features. For example, if you sell skincare products, you can tell consumers what results they may see, so they feel confident in making a purchase.
#36. Ask Customers For Feedback
Another way to increase conversions is by asking customers for their feedback encouraging them to leave product reviews or comments on social media. You can also use this opportunity to ask your customers if there’s anything you could be doing better so you can improve your conversion rates. To get the best results, make sure to ask your customers for their honest opinions.
#37. Improve Your Cart Abandonment Rates By Sending Emails After People Leave
You can also increase conversions by sending emails after people leave their carts on your site without checking out. These emails are sent to remind customers of what they abandoned and encourage them to complete the purchase. They also let customers know that their items are still available, enabling them to check out.
#38. Add Trust Seals Or Guarantees To Your Website
You can also boost conversions by adding trust seals or guarantees to your website, which will make customers feel more confident in their purchase decision. For example, you could add a BBB accreditation seal or a Money Back Guarantee logo to your site.
#39. Add Exit Intent Popups And Remind People To Stay On Your Site
For example, you can include exit-intent popups on your website, which will appear as soon as customers move their mouse towards the “Exit Page” link on your site. Remember that the exit popup must include a solid call to action, so visitors are more likely to stay on your site instead of leaving it. You should also add an attention-grabbing headline that briefly explains why they need to stick around.
#40. Use Social Proof To Convince Final Stage Buyers To Make A Purchase
You can also use social proof to convince final-stage buyers to purchase because they may be hesitant about whether your product is right for them. Social proof includes testimonials from past customers, which will persuade these buyers that their friends and peers already trust your brand. You should also have customer logos on your site to convince new prospects that your brand is credible.
#41. Include A Call To Action At The Top Of Your Page
You should also include a call to action at the top of your page because this will tell customers exactly what you want them to do next. For example, you could add an email opt-in form or a “Shop Now” button at the top of your website. Make sure to include a visible Call To Action, as this will improve conversions and click-through rates.
#42. Include A “Shop Now” Button In Your Product Descriptions
You can also improve conversions by including a “Shop Now” button in your product descriptions so customers can purchase items right from the page they’re viewing. This is great for shopping carts with multiple items because it allows shoppers to add or remove products without clicking back and forth between pages.
#43. Add A Countdown Timer To Your Site And Remind Customers Of Limited Availability
For example, you could add a countdown timer to your website and remind customers of limited availability, so they don’t miss out on your product! Customers fear that products will sell out or may not be available later on, so adding a timer can reassure them that this product will not be sold out. Plus, it will encourage customers to act now instead of waiting until the last minute.
#44. Add A Slider To Your Site And Highlight Key Features Of Your Product
You can also improve conversions by adding a slider to your site and highlighting key features of your product or service! This will allow customers to see your product in an interactive way, which is excellent for allowing visitors to preview your offer without leaving the page.
#45. Add A “Free Information” Offer To Your Site And Boost Sales
You can also boost conversions by adding a “free information” offer to your site and increasing sales! This is a great way to get people onto your email list and dramatically improve your customer engagement rate. Plus, it’s a great way to position yourself as an authority in your industry.
#46. Use Customer Testimonials And Reviews On Your Site To Boost Trust
You can also boost conversions by adding customer testimonials and reviews on your site to increase trust! It’s a great way to showcase the kind of experience your customers have with your brand, as it can offer them some assurance before they make a purchase.
#47. Add A Newsletter Sign Up To Your Site And Improve Subscribers
You can also increase conversions by adding newsletter signup to your site and improving subscribers! For example, you could offer a free eBook or guide to website visitors. This will position your brand as an authority while allowing customers to improve their knowledge of your topic of choice.
#48. Add Emojis To Your Site And Boost Engagement
You can even boost engagement by adding emojis to your site! This is a great way to make your brand more relatable and help you stand out from the competition. If there are emotions behind your business, adding emojis will allow customers to feel those emotions!
#49. Offer A “Share” Button And Improve Your Social Media Presence
You can also improve your social media presence by offering a “share” button on your website. This is a great way to increase brand awareness and allow customers to share your content with their friends, family, or followers.
#50. Add A Bar To Your Site And Improve Engagement Rate
You can also improve engagement by adding a bar to your site! For example, you could add an email signup bar to your site, so customers know exactly where they can get more information from you.
#51. Add Video Content To Your Site And Improve Conversions
One of the best ways to improve conversions is adding video content to your site! For example, you could create how-to videos for customers who need help with your product or service. This is a great way to showcase your knowledge and expertise in the industry, which will allow customers to have more confidence in your brand.
#52. Add Scarcity And Increase Conversions
You can also increase conversions by adding scarcity! For example, you could offer a “today only” sale or a limited-time deal, so customers know that this opportunity won’t come around again. You could even set a specific time for your offer and immediately take it down.
#53. Use A CTA At The End Of Every Post And Improve Your Social Engagement
You can also improve social engagement by adding a call-to-action (CTA) at the end of every post! This will provide more value to your audience and encourage them to share your content with their friends, family, or followers. You could even suggest leaving a comment or asking questions to engage with your target audience.
#54. Offer A Money Back Guarantee And Improve Your Trust
You can also improve your trust by offering a money-back guarantee! This is a great way to establish customer confidence and showcase that you’re willing to go above and beyond for their satisfaction. If customers know they will be taken care of, you make the sale count even more.
#55. Add A Guarantee Badge And Improve Your Sales
You can also improve your sales by adding a guaranteed badge! You could even include text explaining your warranty or return policy so customers know exactly what to expect from you. This is another excellent way to boost customer confidence and increase conversions.
#56. Add A Rating And Improve Your Social Media Presence
You can also improve your social media presence by adding a rating! For example, you could ask customers to leave their feedback or rate your business on social media. This will allow potential customers to know better who you are and what they can expect. Plus, it’s free marketing!
#57. Add A Testimonial And Improve Your Credibility
You can also improve your credibility by adding a testimonial! This is a great way to showcase customer success, and it will allow you to establish your brand as an authority in the industry. You could even add images or videos of customers enjoying your products and services, which will give customers even more confidence in your brand.
#58. Use Tag Clouds And Improve Your Conversion Rate
You can also improve your conversion rate by using tag clouds! This is a great way to engage with potential customers and find the content they’re looking for easily. You could even include images, videos, or links in your tag cloud, giving customers more resources to find the information they need.
#59. Personalize The Content On Your Site And Improve Engagement Rate
When you personalize your content for each visitor, you’re showing visitors that you care about what they want to see! This is a great way to establish customer confidence and convert casual visitors into loyal customers.
#60. Include A Clear Call-To-Action And Improve Your Click-Through Rate
A clear call-to-action is one of the best ways to improve your click-through rate! For example, you could include a button or link that sends visitors directly to where they want to go. This will make it easy for them to find the information they’re looking for while also allowing you to showcase your expertise.
#61. Optimize Your Site Speed And Improve Conversions
When you optimize your site speed, you’re improving customer experience! This is especially important if most of your visitors come from mobile devices. For example, you could use an image compression plugin to reduce the download time for each page on your site, which will make it easier for customers to access all of your information.
#62. Offer Multiple Deposit Methods And Improve Your Sales
You can also improve your sales by offering multiple deposit methods! This is a great way to make it easier for customers to purchase from you, increasing customer confidence even more. By extending this option to bank transfers, PayPal, credit cards, etc., you’re giving customers even more resources to choose from.
#63. Keep An Eye On Your Bounce Rates And Improve Dwell Time
The bounce rate is one of the most important metrics that you can track for internet marketers! This will show how interested your visitors are in your content, so it’s critical to keep this metric as low as possible. You can also improve customer engagement by maintaining a good dwell time. This is the average amount of time that your customers spend on your site before they leave, which means that you should keep this metric high to give customers extra incentive to stick around for more information.
#64. Optimize Your Ads For Better CTRs And Improve Conversions
You’re giving potential customers more reasons to click when you optimize your ads! This is a great way to increase traffic to your website and improve customer engagement. For example, you could test different ad copy or targeting options to see what generates the highest CTRs.
#65. Improve Your Email Marketing And Get More Customers As A Result
If you want to increase your conversions, you can’t ignore email marketing! Compared to most other channels, email marketing has the highest conversion rate. By sending out regular emails and engaging with customers in this way, you’re giving them a reason to visit your website and even purchase from you directly.
#66. Offer Free Shipping And Improve Your Sales
Free shipping is a great way to improve your sales if you operate an eCommerce business! This will encourage customers to buy from you and give them access to more resources. For example, you could offer free shipping on all purchases over a certain amount. This will allow customers to purchase more items without worrying about additional fees.
#67. Enable Mobile View And Improve Your Click-Through Rate
You can also increase your click-through rates by enabling mobile view! This feature will optimize your website for smaller screens, which means that customers who are browsing from their phones and tablets will be able to access all of your content without any problems. If you’re not sure what to do, you can always reach out to a professional internet marketing company for help.
#68. Retarget Your Unconverted Visitors And Increase Sales
If you want to increase your conversions, you should also look into unconverted retargeting visitors! This is a great way to build brand awareness and give customers more reasons to visit your website. For example, if someone purchases one item from your store but doesn’t go any further, you could send an email with coupons or deals to encourage them to buy more.
#69. Send Timely Follow Up Emails (And Improve Your Conversions)
To improve conversions, you should also send timely follow-up emails! This is a great way to use emails to get customers back on your site and increase your chances of converting them. For example, if someone purchased from you a while ago but didn’t make another purchase yet, you can send them an email with a special deal to get them buying again.
#70. Learn About Cart Abandonment And Improve Your Conversions
Another big problem that most companies face is cart abandonment! According to research by Shopify, about 68.63% of customers will abandon their carts, which means that you’re losing potential revenue if you don’t do anything to improve your conversion rates in this area. You can check out our article on cart abandonment for more information and tips on addressing this issue in the future.
#71. Make It Easier For Customers To Buy From You (And Increase Your Conversions)
If you want to improve your conversions, make it easier for customers to buy from you! This means removing barriers and making the process of buying as easy as possible. For example, if you’re asking customers to fill out long forms before they can purchase anything, this could reduce your conversion rates.
#72. Improve Your Customer Support And Increase Sales
If you want to improve your conversions, the last thing you should do is look into improving your customer support! This means spending more time and resources providing excellent service for your customers. For example, make sure that all of your product information is detailed and up-to-date. There’s nothing worse than not being able to find information about your products.
#73. Personalize Your Emails And Improve Your Conversions
You can also improve your conversions by personalizing emails! For example, if someone visited a few pages on your site but didn’t buy anything yet, you could send them an email offering discounts or coupons for their next purchase. If there’s one thing that you should remember from this article, it’s that your conversion rates are essential and keeping track of them and trying to improve them is a great way to improve your business.
#74. Track Your Conversions And Monitor Your Metrics
You also need to monitor your metrics to keep track of your conversions! This means looking into the numbers that matter to your business and seeing how you can use them to improve. You’ll probably need a professional solution for this unless you have a big enough team; you won’t be able to do it on your own. That’s why we recommend using services like Google Analytics or KISSmetrics if you need help.
#75. Track Your Visitors With A Heatmap Tool And Improve Your Conversions
Whether you’re using a heatmap tool or not, it’s essential to focus on what your customers are doing on your site so that you can improve your conversions! For example, if there are particular sections of your website where customers spend more time than others, you could add more content or products.
#76. Keep Your Visitors On Your Site And Improve Your Conversions
When improving your conversions, you need to keep your visitors on your site! This means focusing on factors like page speed and ensuring that no one has to reload pages or go back because there are too many links or ads. You can use Google’s Page Speed Insights tool to find out how you’re doing on this front.
#77. Optimize Your Page Layout And Improve Your Conversions
If you want to improve your conversions, you should look into optimizing your page layout! While many different factors affect this, one of the most important things you can do is make it easy for customers to find what they’re looking for on your site. For example, if you have a restaurant page, it should prominently list your location, phone number, and hours of operation.
#78. Keep Your Pages Short And Improve Your Conversions
When it comes to improving your conversions, you need to pay attention to keeping your pages short! For example, if someone lands on a page that’s 10,000+ words long, they’re probably going to leave before finishing it. That being said, you should write as much content as necessary to have comprehensive information about the topic.
#79. Improve Your Mobile Experience And Increase Sales
Another thing that can help you improve your conversions is improving your mobile experience! It’s estimated that 58% of people abandon a website if it isn’t optimized for their phone or tablet, so make sure to check out this article for some tips on how to improve your site.
#80. Keep Your Site Safe And Increase Sales
If you want to improve your conversions, you should focus on keeping your site safe! This means having a secure connection and not getting hacked. While this might complicate things for some people who aren’t tech-savvy, there are plenty of professional services out there you can use to keep your site as safe as possible.
#81. Keep it Short and Simple (KISS)
If you’re looking to improve your conversions, you should remember to keep things short and simple! This means not using too many words or technical terms. When creating an AdWords campaign, you can even use this tactic to focus on the benefits instead of all of the features to get better results.
#82. Think About “I” Instead Of “You”
If you want to improve your conversions, you should focus on thinking about the customer and not yourself! This means removing pronouns like “you,” making site visitors feel like they’re being lectured. Make sure that your language focuses on what customers want and how they’ll benefit from your products or services.
#83. Use a Header Test Canvas to Increase Sales
One way to improve your conversions is by using a header test canvas! This is a simplified version, where you only include the most important things people will see on your page, like your logo and main call-to-action. If someone clicks on the logo, they’ll be taken to your actual website.
#84. Use a Discussion Test to Increase Sales
Another thing that you can try is using a discussion test canvas! This is similar to the header test canvas, but it includes elements from each page on your site so that people don’t have to click around to see all of your products or services. If someone wants to know more about a subject, they can click any element on this page and be taken to the corresponding section of your site.
#85. Add High-Quality Content And Improve Sales
If you want to improve your conversions, you should focus on adding high-quality content! This means not just posting a bunch of text and expecting people to read it focus on things like images and videos that will keep them engaged. You should also use keywords that you want to target so that your visitors can find your site easily when they search online.
#86 – Use Visual Content To Improve Conversions
Another thing that you can focus on to improve your conversions is using visual content! This means including images or videos on each page. You should also make sure that the size of all of these elements is optimized for different types of screens, so people don’t have to zoom in and out depending on what they’re viewing from their phones or computers.
#87. Offer Discounts And Improve Conversions
One thing you can do to improve your conversions is offer discounts! This means having a sale or giving people special coupons they can use to get a discount on whatever items they’re buying from your site. You should also look into what other things you can offer people to turn them into loyal customers-maybe; they’ll want to sign up for your newsletter to find out about any future deals you’re making.
#88. Get More Clicks And Improve Conversions
Another thing that you can do to improve your conversions is get more clicks! This means looking at the layout of your site and how easy it is for people to find what they’re looking for. You can even look at your ads and make sure that there aren’t any words you should remove to get more people clicking on them.
#89. Use A 3D Carousel To Improve Sales
Another thing that you can do to improve your conversion rates is to use a 3D carousel! This means creating an interactive page where customers can swipe through images of your products or services so they can find out more information. It’s best to focus on three things since this is how the carousel will rotate. You should also try using popups that come up when people scroll down!
#90. Use A Product Comparison Chart To Improve Sales
Another thing that you should focus on to improve your conversions is using a product comparison chart! This means having side-by-side comparisons for different elements of your products or services, like their size and price. You should include other information that potential customers might want to know about, like whether there’s free shipping available.
#91. Let Customers Choose The Right Plan
If you want to improve your conversion rates, you should focus on letting customers choose the right plan! This means looking at what different payment options are available for customers-maybe they’ll be willing to pay more every month if they’re allowed to upgrade or downgrade after a certain number of months. You can even offer something unique, like reduced rates to customers who pay for a year at a time.
#92. Offer Customizable Plans And Improve Conversions
If you want to improve your conversions, you should also focus on offering customizable plans! This means giving customers an option to customize their plans according to what they need-maybe; they’ll be willing to pay more if you give them a higher limit or unlimited access. You should also make these plans easy to find and buy without forcing people to scroll through endless options.
#93. Offer Trial Periods To Improve Conversions
If you want to improve your conversions, you can also focus on offering trial periods! This means giving your customers a chance to use your product or service first before they buy it. You should look at the different plans you offer and focus on one that allows people to test out what you have without having to pay for months in advance.
#94. Offer A Guarantee To Improve Conversions
Another thing that you can do to improve your conversion rates offers a guarantee! This means giving your customers their money back if they don’t like what you have within a specific period. You should also look at how you deliver your products or services and try not to take too long to avoid any customer complaints.
#95. Discount Products And Improve Conversions
If you want to improve your conversions, another thing that you can do is discount products! This means having a sale on certain items-maybe a certain percentage or dollar amount discount them. You should also look at the things that aren’t usually on sale and offer them only a limited time, which is another way to give customers an incentive to make a purchase.
#96. Add A Coupon To Your Site To Improve Conversions
Another thing that you can do to improve your conversions has added a guarantee or coupon! This means giving customers an incentive after they make a purchase, like either getting their money back or having a chance to get something for free. You should also look at the different coupons you can offer customers, like giving them something free for their next purchase or offering a percentage off.
#97. Create An Element Of Urgency To Improve Conversions
If you want to improve your conversions, you should focus on creating an element of urgency! This means having different deals throughout the year, like special sales during the holidays or free shipping if you order during a particular month. You should also look at how long these deals last and make people feel like they need to act quickly!
#98. Offer A Discount Code Or Voucher To Improve Conversions
If you want to improve your conversions, one of the best things that you can do is offer a discount code or voucher! This means giving customers a special discount on their next purchase. You should ensure that these codes are easy to find on your site and easy to use when the customer is about to checkout.
#99. Remove All Distractions To Improve Conversions
If you want to improve your conversions, you should focus on removing all distractions! This means making sure that there are no ads or unnecessary information in the areas people will be checking. It should be easy to add your products or services into their cart. You should also look at the different elements on your pages, like the header and footer, which are not directly involved in checking out.
#100. Optimize Search Engine Visibility To Improve Conversions
If you want to improve your conversions, you should focus on optimizing search engine visibility! This means making sure your site is SEO-friendly and that the content you post has keywords and phrases that people will search for. You should also look at how often you post new content, which can help separate you from the competition.
#101. Optimize Digital Marketing Channels To Improve Conversions
If you want to improve your conversions, you should also focus on optimizing digital marketing channels! This means looking at the different ways people can contact your company, like email and social media. You should also look at how often you post content and what types of posts draw the most attention.
We’ve given you 101 different ways to improve your conversion rates in this article. From discounting products and services or adding a coupon after the purchase is made, there are many other things that you can do to drive more conversions with less effort. Which of these tips have you tried on your site? Let us know if any of them were successful for you! If all of this sounds intimidating and you want help enacting these principles, let us know, too-our team would be happy to partner with you and create an SEO marketing plan that drives sales by considering how our customers think. When it comes time to increase customer loyalty through CRO efforts, we’re always here – contact us today!
Did You Know That Alignment Can Increase Your Conversion Rates?
We have done an extensive research to show you how you can increase conversion rates by implementing Alignment Marketing. We would love to help your company grow its marketing efforts, so contact us today! Visit our website for more information about what we can do for your business at alignmentonline.com.
Want to increase your conversion rates?
Alignment Online Marketing can help you do just that! We specialize in Conversion Rate Optimization, which is the process of improving your website’s ability to convert visitors into customers.
With our help, you can see a dramatic increase in your conversion, rates-sometimes as much as 500%! We’ll work with you to identify what’s causing people to not buy from you and fix it.
Contact us today for a free consultation on how to help improve your conversion rates!
What is conversion rate optimization, or CRO?
Conversion rate optimization is the process of improving how many people are converting on your website. This means collecting data on your current performance and identifying what parts need to be changed to get more conversions. With our help, you can expect a dramatic increase in your revenue!
Is conversion rate optimization only for e-commerce websites?
No! CRO can help improve how people are converting on any website. Whether you're a brick-and-mortar business or an online retailer, we will work tirelessly with your team to find ways that you can increase your sales.
What types of companies need conversion rate optimization?
All types of companies can benefit from CRO! We've helped everything from financial services to restaurants increase their conversions. If your company isn't converting as much as you'd like, get in touch with us today for a free consultation about how we can help.
Is conversion rate optimization challenging to do?
Conversion rate optimization isn't necessarily complicated, but it does take a lot of time and effort to do correctly. We have a dedicated team that loves creating marketing plans that boost your conversions in a way that doesn't feel invasive or spammy!
How does conversion rate optimization fit into digital marketing initiatives?
Conversion rate optimization is one of the most crucial elements of digital marketing, but it can be challenging to measure its effectiveness. We will work with you to create a plan that correctly identifies where your conversions are lacking and how to improve them!
What is the difference between conversion rate optimization and search engine marketing?
Although CRO and SEO work together, they are two separate things! Search engine marketing (SEM) helps you gain more website traffic as people search for products or services that you provide. Conversion rate optimization will help improve how many visitors to your site convert into customers.
How can conversion rate optimization help my business?
CRO can increase your sales by finding ways to make it easier for customers to buy from you! We will work with you and your team to determine what's keeping people from converting to your website and how we can fix it.
How can I get started with conversion rate optimization?
The first thing we'll need to do is set up a free consultation, which will help us learn more about what your business does and how we can improve your conversions. If you're interested in getting started on improving your CRO, contact us today!
Can anyone do conversion rate optimization?
While there's no "right" or "wrong" way to conduct CRO, it does require a deep understanding of how your website conversions work! Not all people can successfully do CRO-you'll need someone with extensive knowledge about marketing and digital strategy.
What makes Conversion Rate Optimization valuable?
Many businesses don't realize how vital their conversion rates are until it's too late! For example, take a look at the numbers: if you make $100,000 in revenue and achieve a 1% conversion rate, you'll only make $1 million total. But if you could increase your sales to 2%, you would make an additional $100,000!
CRO 101 - What the Heck Is Conversion Rate Optimization? | Alignment Online Marketing
Every business knows that their conversion rates are essential, but not everyone knows what they can do to improve them.
Product SKU: CRO
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CRO 101 - What the Heck Is Conversion Rate Optimization? | Alignment Online Marketing
Every business knows that their conversion rates are essential, but not everyone knows what they can do to improve them.
Service Type: Conversion Optimization