fbpx
100 Must Read Blogging Tips to Improve Your Traffic Today!

100 Must Read Blogging Tips to Improve Your Traffic Today!

Blogging is a great way to grow your business and make money, but it can be hard to know where to start.

There are so many different topics you could write about and there’s no one-size-fits-all approach when it comes to blogging frequency.

This article will help you get started with 100 must-read blog tips that will improve your traffic today! You’ll learn how often you should publish content, what type of content works best for blogs, and the importance of SEO in blogging. We also have some helpful tools like our free blogger checklist that can help you succeed right away! Check out these 100 must-read blog tips now!

#1 – Publish Content Frequently

Blogging is a great way to get your message out there and make an impact, but it can be hard to know how often you should publish content.

There are so many opinions on this topic – some say once a week, others say every day. But what’s the right answer?

We recommend publishing at least 3 times per week for best results. This will give your blog enough time in between posts to build up momentum and keep readers coming back for more!

Don’t worry about publishing too much content – if you usually only blog twice per week, that’s no problem. Just make sure to publish at least 3 times in one week before the end of your next week.

#2- Use Topical Categories

People love to read lists and top 10 or 20 posts because it’s easy to follow and they don’t have to read everything from the beginning to understand it.

If you use topical categories when publishing content, you’ll boost your traffic and get more shares on social media!

Topical categories are easy to add in WordPress. Just create a new category for each topic and add your new post under that category (don’t forget to click the box that says “Categorize this post”).

When you’re browsing your blog, your latest posts will show up in the newest first. This way people know what to expect and they can easily choose what to read next!

#3 – Use Visuals (Infographics, Videos, Photos)

People are busy these days – so busy that they might forget to read your blog unless it has something interesting.

That’s why you should use visuals in your posts! Infographics, videos, and photos are all great ways to grab people’s attention and let them know what to expect.

People love infographics because they’re quick and easy to skim through – learn the secrets of 100 successful online marketers with this awesome infographic from Blue Glass!

Videos are also a great way to break up the long text-heavy posts – make sure your videos are under 2 minutes or they won’t be able to hold someone’s attention very long.

Photos can also help break up the text – learn how our team used Pinterest lead generation cards for success here.

#4 – Write Long-Form Content

If you’re not already writing long-form content, you should start doing it right away.

It seems like everyone these days is publishing more list posts and bite-sized content – but this means they don’t get shared as much!

Longer blog posts are perfect for building up to viral status because people can get lost in them. They also show Google that your blog contains valuable information that readers will love, improving your SEO.

For example, here’s a guest post on our blog that went viral! How to Get A Job With Your College Degree outlines some great tips on how to get the job of your dreams with just a college degree. This type of long-form content is perfect for our audience, and it’s also super helpful for readers.

#5 – Build an Email List

Most of us don’t have the time to read everything on our favorite blogs every week! Instead, we only read what catches our eye.

This is why it’s so important to build an email list so you can let your subscribers know when you publish new content.

With this in mind, you should always ask your blog readers to subscribe via email using a popup or sidebar widget. You can even offer them something like a free course or ebook for signing up – that way they’ll get more value from your blog right away!

Don’t forget to send out emails with all of your latest posts included – people will be more inclined to read your latest posts if they’ve been getting emails about them.

#6 – Optimize Your Posts for Social Media Sharing

To maximize blog traffic, you should always make sure that your posts are optimized for social media sharing.

You can do this by including a few great pictures with each post and using highly relevant hashtags (#). Hashtags help people find your blog on social media sites like Instagram and Twitter – plus, it’s a great way to get yourself out there!

Include at least one image from the blog post in both the body of your blog post as well as in the header/footer area (be sure to use alt tags on all images so Google knows what’s included).

Hashtags are perfect for increasing blog traffic on social media – here’s how to do it right.

#7 – Use SEO-Optimized Titles and Descriptions

When people search for certain topics online, Google will show them the most relevant results based on their search terms.  Your goal is to be one of these top results!

To make this happen, you need to optimize your blog posts accordingly.  SEO stands for “search engine optimization” – learn all about that plus keyword research with our guide here!

Use keywords in your titles (make sure they’re not spammy or unrelated though!), around 250 characters for maximum results.

Then, write a short under your title using some of the same keywords to make your blog post more SEO-friendly.

This is a very important step in blogging – learn how to do it right here!

#8 – Promote Your Blog Posts on Social Media Before You Publish Them

People’s attention spans are getting shorter and shorter these days, which means that they may not even read your entire blog post if you publish it at 3 pm.

To improve this situation, try promoting your blog posts before you hit “publish.”  You can use social media channels like Facebook or Twitter to get people excited about reading what you’ve written.

If you can’t get them excited beforehand, they probably won’t bother reading it later on! Here’s an example of a good social media post, and here’s another one.

#9 – Make Your Content Easy to Read

The average person has an 8th-grade reading level, so you must make your blog posts easy to read.  You can do this by using shorter sentences, avoiding big words (unless it’s appropriate), and keeping paragraphs short.

This will not only increase traffic on its own; it’ll also help Google determine how valuable your content truly is! To learn more about readability scores, click here.

Note: It’s okay if you use some advanced vocabulary for certain topics – just make sure to use simpler language most of the time! For example, SEO uses some advanced language because of its complicated nature, but general blogging does not!

#10 – Write in the Active Voice and Use Personal Pronouns

One of the best ways to increase blog traffic from search engines is to use terms that people type into Google search.  You can do this by using the “active voice” when you write your posts.

The active voice means that you speak directly to your reader – for example, saying, “I looked up how to do keyword research,” instead of writing “Keyword research was looked up.”

Personal pronouns are another great way to engage your readers. Using words like “you,” “us,” and “we” help writers connect with their audience on a more personal level. Try it here! Here’s a great example.

#11 – Ask Questions and Give Quotes

Questions are an excellent way to engage your readers.  Ask them questions about what they think, how they feel, or what they know.  Also, ask them questions about certain events or experiences!

For example, you could ask: “Did you hear that Donald Trump is running for President?” Then, ask: “What do you think of this? Is this a good thing?” These types of open-ended questions will get people engaged and reading on! “Give quotes from influencers in your industry.

If someone has said something insightful or motivating, quote them and share their words with your audience. This is a great strategy for social proof and increasing traffic at the same time!

#12 – Use Pictures and Videos Whenever Possible

Since most people don’t read blog posts, you need to include as many visual elements as possible.  This means that you should use images (which Google will love!) and videos if it makes sense for your topic.

Not only does this make your content more visually appealing; it also increases traffic because more people share them on social media! Here’s a good example of using both imagery and video: source.

#13 – Make Your Content Look Great on Mobile Devices and Desktops

Mobile users now outnumber desktop users, so you must optimize your blog posts for both mobile devices and desktops  If they look good on both, more people will be able to view your blog posts and read them!

To optimize your content for mobile devices, keep it easy to read and tap. Make sure that there’s white space on the sides of the text so that the words aren’t clustered together. For desktops, make sure you use a larger font size and plenty of paragraph breaks! Here’s an example of optimizing an article for mobile.

If you want to learn more about how changing blogging platforms can improve traffic, check out this blog post on WPLift here.  It explains how moving from WordPress.com to WordPress.org can increase blog traffic by 50% or more!

#14 – Write Articulately

Articulate writing may seem like it’s too advanced for beginners; however, blogging is all about increasing your expertise in a certain topic.  The more articulate you are, the better people will trust you and follow what you have to say!

To be articulately written means that your posts should flow naturally and make sense.  They shouldn’t be rambling or jumbled; instead, they should be logical and easy to understand. Here’s an articulately written post from ProBlogger: source

#15 – Don’t Rehash Old News

You want to give your audience relevant information, not old news! Make sure that you don’t rehash anything that has already been published in a previous post.

If your readers want to read about news in your industry, they will look elsewhere for it – so you don’t need to write about it! Here’s an example of how NOT to rehash old news.

#16 – Get More Traffic with Search Engine Optimization

If you want to increase blog traffic, one of the best ways is to get more people to find your blog in search engines!  This is called search engine optimization (SEO) – and it’s basically like getting free traffic.

To optimize your blog posts for SEO, include keywords where appropriate throughout the article. You can use tools like Google Adwords or a WordPress plugin to see what terms people are typing into Google that lead them to similar articles on your website.

One easy way to optimize your content for SEO is by using a plugin that automatically inserts the keyword you’re trying to rank for at least a few times in each post! Here’s an example from Yoast.

This increases SEO with minimal effort on your part, so it’s a win-win.

#17 – Write Longer Blog Posts for More Content

Writing longer blog posts is a great way to increase traffic because it means that readers can glean more information from one post!  However, you don’t want to just write a lot of fluff and have no substance.  This will frustrate your readers and turn them away from your blog.

Here’s an example of what not to do:

Write as much as you need to provide value for your reader (hint: this is about 2-3 paragraphs). Don’t make people feel like they’re reading the same thing over again; change up the structure or phrasing slightly with each paragraph to make it interesting!

#19 – Link to Your Social Media Profiles in the Bio Section

If you want more people to follow you on your social media profiles, link them directly from your blog post.  This is a great way to get traffic from new visitors because they’ll see all of your social media accounts and click on them immediately!

Here’s an example from this article:

You can do something similar by linking to your different online profiles throughout your blog post. Make sure that you’re using relevant hashtags on Twitter and Facebook so that people who are already following you will be able to see what you’re up to with a quick search! It’s a win-win for everyone involved. Here’s how it looks when you click on my Twitter profile.

#20 – Create a First Impression Poll to Get More Emails

One way that you can increase blog traffic is by creating an email marketing campaign with an opt-in or two.  This will give you the chance to capture more people’s information so that they can receive your newsletter!

If you want to get more people to sign up for your email list, create a poll at the end of your post where they have the option of entering their email address to see what percentage of other readers did too! This gives them extra incentive to submit their email just before they leave your blog, making it easy for them to do so. Here’s an example poll from this article – try clicking on it!

#22 – Get More Traffic from Images with Optimized Captions

Adding images to your blog posts can increase page views and drive traffic, but that’s not all.  You also have the opportunity to add a caption underneath each image so that you’re able to provide more value for your reader!

Captions are a great way to give people something extra while they’re reading through your blog post. They can gather information from the image text or clickable links in the caption if they want more information. This means that there’s a chance they may stop scrolling and click through to another site – this is called “linkbait” and it’s a great way to increase traffic from outside sources! Here’s an example of optimized images with captions from this article.

#24 – Outrank Your Competitors by Doing Things They Don’t

Blogging is all about standing out among your peers, so how do you accomplish that?  One way to do it is by identifying what each of your competitors is doing and then doing something else! This will give you the ability to distinguish yourself from them in more ways than one.

Here’s an example of unique content on our blog:

Check out Optimize Press 2.0! It was designed specifically for WordPress users who don’t have any coding skills or knowledge. You can use pre-built templates with tons of features, like parallax scrolling image headers, unlimited color schemes with full control over each element, and much more. Continue reading to get the full list of new features for Optimize Press 2.0! Source Take notice of how we don’t overtly say what our competitor’s products are on this article – instead, we simply provided them with some compelling benefits about our product that they may want if they don’t already have it.

#25 – Create an “About Me” Page on Your Blog

If you’re looking to build your online presence, having a blog is just one piece of the puzzle. One way that you can increase traffic to your blog is by using other channels like Twitter or Facebook to direct people back to your blog homepage. You can accomplish this by including some details about yourself at the top of each of your blog posts.  This can include things like who you are, where you’re located, what kinds of interests you have, and more!

#26 – Make a List Post That People Will Want to Share

List posts are extremely popular because they help people to learn new information quickly and easily. When someone is scanning through their newsfeed or skimming through a blog post, list posts will catch their attention every time! This is because it’s placed in a format that looks visually pleasing as well as informative. Lists help take the hassle out of trying to pick out content from an article for your followers so that they can learn something new without having to read all of it.

Here’s an example list post from our blog:

#27 – Add a QR Code to Your Blog Posts

QR codes can be an easy way to increase traffic and sales by directing people to your site.  You simply need to create one and ask your users to scan it with their smartphone, which will open up the web address you’ve provided them. Here’s an example of what this might look like:

To learn more about how generating a QR code for your business can help you grow your online presence, check out our article here. Source When writing blog posts, you should always use broken link building as a way to generate more traffic from other websites. Continue reading for more information on how this strategy works!

#29 – Create a Resource Page for Your Readers

Creating a resource page for your readers is one of the best things you can do for their experience on your blog. This should be an easy-to-find page that includes links to other content like eBooks, videos, infographics, etc. about your industry.

These can come in multiple forms – they may be written by you or another author; you may want to create them yourself with software like Excel or Google Docs if you’re looking to save time.

It’s also important that these are organized well so that users can easily browse through different titles without getting overwhelmed by the amount of information available!

The goal here is maximum convenience for your readers so that they can learn as much as from one resource instead of having to open up 5 different web pages.

#31 – Don’t Write for the Search Engines

When you’re writing a blog post, it can be easy to fall into the trap of thinking that Google will reward your page if you write about certain keywords or utilize SEO tactics.

The truth is that Google doesn’t care as much as you might think! For this reason, it’s important to ignore that little voice inside your head telling you what words to use and simply focus on creating compelling content for humans rather than search engine bots.

You never want to force yourself into using an unnatural keyword just so that Google will find it relevant because this usually ends up being a turn-off to users and has the potential to damage your blog’s reputation.

#33 – Write Practical Posts That Are Helpful and Informative

Would you rather read a blog post or watch a video? If you’re like most people, you’d prefer reading. Keep this in mind when writing content for your blog because it will help you to increase traffic when you publish practical posts that are helpful and informative instead of posting something like a video tutorial.

Video tutorials take more time and effort than simply publishing a blog post, which means that it’s okay if they only get viewed by 5% of your audience (since investing in them is worth it). However, if you’re looking for maximum reach then it might be best to stick to more traditional forms of content.

#35 – Keep Your Content Relevant and Unique

Your blog posts should always be relevant to your audience, so you must write about things that they care about. If you’re not sure what this is yet, then simply ask them! There are lots of ways to do this online these days, like using polls or emailing your subscribers for feedback on how you can improve.

After finding out their interests, be sure that your posts are also unique to stand out from the rest of the competition. You may want to research top blogs in your niche before publishing a post to ensure that yours isn’t too similar. This will help you avoid having readers feel like they’ve seen the content somewhere else before, which will hurt your blog’s reputation.

#37 – Don’t Waste Your Time Creating Content That No One Interests

There are millions of blogs online these days, so you must generate quality traffic by producing relevant and unique content that strikes a chord with readers. If you do this, then you will naturally grow your following over time instead of wasting time creating posts that don’t receive much attention or build any SEO value.

Your best friend here is social media because it allows you to monitor how people are responding to your topics in real-time! You can tap into their emotions by looking at comments or reading through tweets about products/services you offer. This will help you to understand what your audience likes so that you never waste time creating content based on things that no one is interested in.

#39 – Don’t Assume That Someone Will Read Your Entire Post

Things are always changing with blogging, which means that you need to pay attention to new SEO tactics and trends if you don’t want to fall behind the competition. For example, one of the most recent changes involves Google’s point system for showing snippets within search engine results.

If someone only reads the first sentence or paragraph of your blog post then they will not be counted as a bounce by Google because the website was technically found “relevant” enough to keep reading! This doesn’t mean that it’s okay for users to skim through your content without reading it, but rather that you need to make sure your titles and headlines are grabbing attention so that people will continue scrolling down the page.

#41 – Pitch Your Content Ideas to Media Outlets

You can drive a lot of traffic when pitching your ideas to media outlets (i.e., newspapers, radio programs, etc.). This is an excellent way for you to secure exposure in front of thousands or even millions of readers because they expect to hear from PR representatives when they publish/air stories about certain topics.

When trying this tactic out to improve blog traffic, you want them to think that there’s potential in covering your content because it will help them solve a problem for their audience. This could be something as simple as a list of tips or recommendations for a certain topic, so you might have to brainstorm some ideas before reaching out to them.

#43 – Stop Wasting Time Publishing Posts That Don’t Receive Attention

One big problem with blogging these days is that too many people commit the same mistakes by publishing posts that don’t receive much traffic, especially if they rely heavily on SEO strategies. To avoid wasting time on this tactic, just remember that content is king and it shouldn’t be treated as anything less than your top priority!

Google values unique and high-quality content more than any other factors when ranking a website, which means that every one of your blog posts should always meet those requirements. This will ensure that search engines send visitors to your blog because it provides the best experience.

#45 – Create Your Successful Brand

When trying out new ways to improve blog traffic, you want to make sure that you don’t fail by creating a brand that’s generic and unoriginal. This means thinking about how your brand will distinguish itself from other blogs in the industry and how it will provide value for readers. You should also find a way to set yourself apart with blogging tips and strategies so that people gravitate toward checking out what you have to say regularly.

To do this right, just think of something unique or interesting that you can offer as an incentive for those who follow your blog! It could be as simple as offering coupon codes for your products or services, to posting behind-the-scenes content that provides readers with an inside look at what it’s like to run a successful blog. Once you’ve created something unique to help readers get their attention, use this as an opportunity to give them even more value by offering plenty of other blogging tips and strategies that will improve traffic to your blog.

#47 – Track Your Blog Stats

You should always keep track of how much traffic you’re receiving daily because this allows you to find out which posts are performing the best out of all others. If one particular blog post is getting 10 times more traffic than usual, then there’s probably something special about it that could make it another top contender. You shouldn’t always focus your efforts on that post because it could eventually lose its popularity, but you should consider how it’s different from others.

By monitoring blog stats as often as possible like this, you can make sure to improve traffic and avoid wasting time publishing content that doesn’t receive the attention it deserves. If you fail to track these statistics regularly, then there’s no way for you to know which posts or ideas perform well and which don’t! This will ultimately lead to a waste of time and resources instead of driving traffic because there’s no point in putting yourself through all that work if nobody is seeing what you’re doing.

#49 – Make Time for Keyword Research

Keyword research is one of the best strategies for improving your blog traffic because it helps you to rank higher for certain topics. Not only can this help visitors find your content a lot easier, but it could also result in a spike in the amount of organic search engine traffic that your website receives.

For example, let’s say that you have a blog about cooking and want to rank as high as possible on Google for those particular keywords. You would probably need to know which words and phrases people use most often when searching for recipes online, then write posts that include those terms within them! This will ensure that every time someone searches, they’ll come across one of your posts instead of somebody else’s page who uses similar language throughout their articles.

#51 – Promote Your Posts on Other Sites and Social Networks

You shouldn’t rely on one website to drive traffic to your blog, even if it has a wide audience. This is because you want readers who could follow you in the future when they find your site in other places like social media or within their email inbox. Ultimately, this will help you to engage with more people and gain fans that bring consistent traffic back to your blog over time.

This is why it’s incredibly important to ensure that every post includes links back to your website. You should also have links pointing toward any other blogs that are relevant so that traffic can be easily directed from one place to another without having any difficulties along the way. This helps you drive more traffic today while establishing relationships with others so that you don’t have to become desperate for attention in the future.

#52 – Connect Your Facebook, Twitter & Other Accounts

Many people do not use social media integrations with their blog readership because they believe that it makes their posts less personal. However, this is one of the most effective ways to get more exposure on your blog so you should start using these features if you haven’t already! Social media allows you to broadcast posts directly from your control panel so that other websites can help spread the word about what’s written within them.

This integration comes in very handy when you’re looking to increase traffic because there are quite a few platforms out there where different types of audiences spend their time online while scrolling through content or waiting for something else to load. When these people see your newsfeed and what you’re promoting, they could stop and check out the blog post that is shared along with it. This will give them a better idea of what to expect from your website and help you to gain more fans as a result!

#53 – Participate in Forums

There are tons of discussions happening all over the internet today as people debate about various topics and ideas. This has made forums one of the best places online where you can promote your blog posts, even if those discussions do not involve anything related to blogging. You should try to find conversations that link back to topics that you write about because this would be the perfect way for someone else’s words to lead readers right back to your articles!

For example, let’s say that you write about making healthier choices within the kitchen. You could then search for forums that discuss nutrition topics and contribute your insight to any relevant discussions. Whenever someone reads your responses and likes what they see, there’s a good chance that this person could check out the blog post you linked to get more information on the topic!

If this sounds like something you want to do, make sure that before signing up for an account on any website, you get acquainted with their rules & regulations. This will help guarantee that you can stay active while also getting along with everyone else who participates in these conversations instead of causing trouble among users.

#54 – Drive Traffic Using Twitter Tweets

Twitter is a very popular website that lets people post short messages about what they are doing at the moment. It’s one of the best ways online to check out what’s happening with your friends while also keeping track of celebrities in the entertainment industry!

If you’d like to drive traffic to your blog, it’s important to take advantage of Twitter integrations because these features make it incredibly easy for people who follow you on this platform to click a link and go directly to your articles. Since this method doesn’t require any extra work from those who may stumble across a tweet that includes a link, more attention can be directed toward reaching new audiences as opposed to getting them involved in following you on all platforms.

With this said, if someone does not already know about your blog, they might not check out the article that you wrote. Think of it like throwing a message in a bottle and hoping someone washes up on the shore who is looking for something to read! The first step is getting people interested and after that, there’s a better chance that those same individuals will come back again and again until they’ve learned about all posts written within this website.

#55 – Promote Your Posts About Holidays

There are many holidays celebrated by people around the world each year and one way to draw more attention to your content is by offering tips related to these events. If you’re writing an article that includes information revolving around any special days such as Christmas or Halloween, try promoting it every time you get the chance!

Holidays are a great way to increase website traffic and gain more fans as people tend to check out these posts even if they don’t usually read what’s written on your site. It might be worth reaching out to those who share their holiday traditions and ask them to consider sharing your content with their family and friends, too. That one tweet could be all it takes for someone’s followers to see this blog post that is filled with incredible ideas!

#56 – Reach Out To Other Bloggers

Today, there are so many talented individuals working hard to reach new audiences but not everyone can do it alone! If you’re having trouble gaining views for any of your most popular pages or finding success with the methods mentioned above, you might consider talking with other bloggers who are more experienced.

If another content creator has found success with an approach that isn’t working for you, maybe this person can let you know what they did to gain followers in the first place! Perhaps there’s a specific article that is being shared around on social media or even something else related to your niche which is bringing in many visitors every day. If any of your contemporaries have discovered how to reach new audiences in ways that haven’t worked for you yet, you should take advantage of these connections and learn about what they did before taking the same steps to be successful!

#57 – Write More Affordable Blog Posts

It doesn’t matter if you’re running your very own blog or writing articles for someone else’s website, you need to make sure that the content is worth reading! If people are paying money to introduce their product or service into your articles, then they should expect high-quality posts that will not let them down.

While it might be tempting to write about any old topic to get views, this can significantly damage your brand if readers do not like what they see. After all, no one wants to remain loyal to a site that provides useless information or offers terrible advice! If people want something good – it needs to be given to them right away and with an affordable price tag attached.

#58 – Include Information Within Videos On YouTube

YouTube is another popular place online where video content can be shared to reach audiences worldwide. Even if you’re just uploading a quick demo for your product, the topic that you pick is very important.

When creating an educational video that includes screenshots or even text information on some of the concepts being explained, users might consider checking out your website as well! This way, they’ll discover all of the blog posts which offer more details about what they’ve viewed through the YouTube video and give those pages a chance as well!

#59 – Maximize Social Media Platforms

If someone only has a few seconds to read a post published online before moving on to something else, these individuals must find a reason to click on your site first! How can you make it stand out among other content creators that are pushing out their content day after day?

If you’re not sure how to share your blog posts through social media or would like to learn about which platforms might work best for your needs, just follow the steps you can see below! For example, if there’s a blogger who has built their audience on Facebook over an extended period, it might be worth reaching out and asking them for advice. You can even take this one step further by joining up with another content creator to promote each other’s posts now and then!

#60 – Keep Track Of Where Your Visitors Are Coming From

Just because someone comes across your site doesn’t necessarily mean that they’ll want to read all of the articles that you’ve published over time. Most people probably won’t be interested in viewing more than a few articles unless they’re impressed by what they see on the front page!

When you create content for blog posts, it’s important to keep track of where your visitors are coming from so that you can give them everything they might need and more! If most of your readers come from Pinterest but you haven’t created any boards yet for this site, then what are you waiting for? Go ahead and start pinning all of your best posts to get even more traffic returning to your website soon enough.

#61 – Combine Social Media Accounts

While creating new social media accounts with unique names might seem like a good way to engage more of your audience, this concept is not worth the time and effort. Most experts and content creators suggest that you should combine all of these accounts to build a better brand and outreach!

Once you’ve consolidated everything into one Facebook page or Twitter account, for example, you’ll find that it’s much easier to keep track of your fans and followers as well. You can even create exclusive content with features such as contests attached so that they return to using your social media profile as their first choice when sharing articles with others!

#62 – LinkedIn Is A Great Platform To Network On

Whether you’re just getting started on social media or would like to expand your current outreach with more users worldwide, you must choose the right platforms to focus on! Just because Facebook might be the biggest and most popular site doesn’t necessarily mean that you should push out content through this website first. LinkedIn is a great place to network online, with over 500 million users as of 2015 worldwide.

By partnering up with other entrepreneurs or local businesses in your area, you can easily expand your own social media outreach for free! If someone has a large following already and posts lots of informative links on their profile, just ask them if you can share some of your best blog posts with their audience instead. This can help you to get more traffic returning consistently without needing to do any extra work whatsoever!

#63 – Expand Your Reach With Reddit

If there’s one popular social media website that you should make sure to check out, it’s Reddit! This link-sharing site has grown exponentially over the past decade and now has thousands of people sharing their favorite content every single day.

When you create a profile on Reddit, there might be certain rules that you’ll need to follow to avoid getting banned from the website as well. For example, your posts should always be related to the subreddit where they’re being shared – otherwise, these links might get marked as spam instead! Try picking one or two subreddits at first and adding them to your ‘Favorites’ menu so that you can access this page whenever you log into your account again.

#64 – Optimize Landing Pages For A More Effective Outreach

No matter how many articles you publish on your website, it can be difficult to get people to return consistently unless you optimize these pages for search engines. Even if someone does come across one of your blog posts by chance while scrolling through their Facebook newsfeed or Twitter feed, there’s no guarantee that they’ll want to read more than just this one article either!

To get around this problem, you need to create a new landing page that can entice readers to stick around instead. This will help them to instantly see what other content you’ve published in the past and encourage them to continue browsing further with ease. Landing pages are an excellent way for bloggers like yourself to build up your outreach without needing to do any additional marketing tactics!

The next time that you publish a new blog post, try adding it to your landing page instead of directly on the website. This way, even if people are reading through Google search results, they can still see which other articles are popular enough for them to click on as well!

#65 – Use Pinterest To Build A Better Following

If you keep track of trends online or pay any attention to what’s going viral at all, you might have noticed that lots of entrepreneurs and small businesses are now focusing their outreach efforts on Pinterest. This website is considered the “online version of a pinboard” where users can easily share gift ideas or follow each other by clicking on the ‘Follow’ button located near their profile photo.

If you’re already trying to build up your following on social media, you should consider adding Pinterest to the list as well! This website is said to be the perfect place to share educational content with others, along with lots of photography and quotes that will help people to relax instead. Once your account is set up properly, it’s time for you to start sharing interesting articles or blog posts with your audience.

#66 – Maximize Your Social Reach With Tumblr

Similar to Pinterest, Tumblr is another inventory-like website where you can share all kinds of unique content directly onto someone’s dashboard. Whether they post GIFs, funny memes, or informative articles that could benefit your audience in some way, there are lots of different reasons why someone would want to follow your Tumblr account instead!

Of course, if you’ve never used Tumblr in the past, it might be a little difficult trying to figure out how this website works. Just like Twitter, you’ll need a unique username and profile photo to open an account from scratch. Try searching for relevant tags on Google or asking friends and family if they have any experience with this website as well – their feedback should give you a better idea of whether or not Tumblr is worth checking into further.

#67 – Use Facebook Groups To Expand Your Reach

It doesn’t matter what type of content you plan on publishing in the future, there are lots of different ways for you to gain access to a much larger audience by using Facebook. There are lots of Facebook groups that you can join which already have a specific topic in mind. By sharing your blog posts within these communities, you can quickly gain access to people from all over the world who might be interested in what you have to say as well!

Now, it’s important to remember that not everyone on social media is going to appreciate what you have to offer at first. That being said, if your content resonates with others and becomes more popular by word of mouth, eventually more people will begin checking out your profile as well. It’s just a matter of time before readers find the articles that they want to share with their friends or followers!

#68 – Promote A Giveaway On Your Blog

Giveaways are an excellent way for bloggers like yourself to grow your email list! Along with getting more traffic on your website or blog, this is one of the most effective sales strategies that you can use over time. By putting together a giveaway once in a while, you’ll receive notification emails from people who want to subscribe to your newsletter. This allows you to notify them every time you publish a new article or post something that they might find helpful!

Whether it’s giving away an ebook version of one of your most popular articles or asking for their name and email address in exchange for some other type of reward, giveaways are an excellent marketing tactic that anyone can try out. Of course, if you’re not promoting anything on social media yet, be sure to start using Facebook, Twitter, Google+, or Instagram as soon as you can! This strategy is extremely effective with lots of companies doing it daily.

#69 – Make It Easy For Readers To Share Your Content

When you’re trying to share blog posts with others online, your audience should never have to jump through hoops to do so. While this doesn’t mean that they should be able to just click one button and call it a day, you should always consider making sharing buttons readily available for everyone who visits your website. Of course, there are several different ways for you to go about adding these types of social media buttons onto your website or blog.

If you want the process of adding sharing buttons onto your website to be as streamlined as possible, you can always do so by using plugins or widgets. These are different tools that help you to add all of the bells and whistles necessary for sharing content directly onto another person’s social media platform. Whether it’s Facebook, Twitter, Google+, LinkedIn, Pinterest, or anywhere else online – these third-party tools will make adding social media buttons quite simple!

#70 – Re-Use Your Blog Posts

If you’re serious about blogging, then you should find that repurposing older posts is a useful way for increasing your traffic. Not only can you take an older post and turn it into a new one, but there are also lots of different ways for you to re-purpose your content to get more readers interested. There are lots of different places online where you can re-purpose blogs posts with a bit of work.

Be sure to check out other websites and publications which might want to share an older blog post from your website or social media page. Some examples of these types of websites include newspapers, magazines, and even books (if you’re sharing an ebook on Amazon ). When it comes down to it, whoever wants to publish the article that you send them will pay for it! That’s why not many people actively do this – but if you take full advantage of this strategy, more power to ya!

#71 – Use The ‘Hootsuite’ App For Social Media Management

When you’re trying to write a blog post and don’t want to sacrifice any of your precious time, why not check out the Hootsuite app? When using this simple yet powerful tool, you should be able to schedule multiple social media messages at once. Whether it’s Facebook, Twitter, or even Google+, Hootsuite will save the day when you need anything published quickly. While many other similar tools can be used for social media management without breaking a sweat, this one happens to stand out from the rest.

If you enjoy working with Hootsuite or have tried out some other apps in the past, feel free to use whatever suits your blogging style best. Some people prefer scheduling their messages ahead of time so that they can enjoy a calm workday free from social media management. Others might prefer to write, publish and promote their blog posts as quickly as possible without worrying about scheduling things in advance. If you’re still not sure which one of these options is best for your blogging needs, give them all a try until you find the perfect match!

#72 – Download The ‘TweetDeck’ App For Twitter Management

Twitter happens to be one of the most popular social media platforms online today. Thanks to this, there are tons of different tools that make using Twitter much easier than it used to be. While there are plenty of different desktop apps available for managing your Twitter account, TweetDeck stands out from the rest due to its ability to help you monitor multiple Twitter accounts at once.

If you want to improve your traffic and reach as much as possible, then this is one of the most powerful tools that you can use. With TweetDeck, it’s easy to see what everyone is saying about a topic that matters to you. You can view mentions, replies and even send tweets from this specific app which makes it easy for anyone who uses Twitter frequently. If you’re not too keen on using Hootsuite or any other similar apps, give TweetDeck a try before looking elsewhere!

#73 – Use The ‘Buffer’ App For Social Media Management

With so many companies focused on social media management due to how simple it is, there’s a good chance that you’ve heard of Buffer before. While it’s quite similar to Hootsuite in terms of the features it offers, this one happens to be much more user-friendly and easy on the eyes. If you want an app that makes social media management just as easy as writing a blog post, Buffer is something to consider using.

Now if you’re worried about not being able to schedule things ahead of time, don’t fret because there are options available for both Twitter and Facebook! All it takes is a quick visit over to their website or a download from your smart device to get started with this powerful app which could ultimately save your business from going under! There are lots of different opinions when it comes to using an app like Buffer but when you want to get ahead of the social media game, this is one of the best options available.

#74 – Don’t Be Afraid To Make Mistakes

If you’re still in disbelief that writing a blog post and sharing it on social media can help you to make money, don’t worry because we’ve all failed before! With blogging and online marketing, there’s always going to be something new and exciting waiting around the corner. This means that if you want to keep up with everyone else, you’ll have to learn from your mistakes without holding too much of a grudge. While being your boss might sound easy at first, you must remember that nobody has all the answers.

While this may seem like an exaggeration at first, it’s important to understand that the best way you can learn is by making mistakes. This is because once you fail at something, there are finally new opportunities available for you to take advantage of. It might not be so easy but if you want to succeed as a blogger or marketer in general, you must have the courage to do things your way from time to time. There are tons of different bloggers out there who share this same opinion and if they could help you grow your blog despite their failures, then so can you!

#75 – Create A Schedule And Stick To It

If you’re just getting started with blogging and social media management for your business, there’s a good chance that you might have to learn things as you go. While this can be exciting for anyone new, it’s important to understand that having a schedule will help keep your mind at ease. This means avoiding distractions and keeping a journal of everything that needs to get done from day to day.

If you’re still struggling with creating a schedule for yourself or just aren’t sure where to begin, try visiting Problogger instead! The website offers tons of different resources for anyone who wants to improve their blogging skills as quickly as possible. Some even argue that it’s one of the best ways for bloggers and marketers alike to make money online which makes it well worth checking out! If you’re willing to put in the hard work, Problogger will help you to get ahead and reach your goals within no time.

#77 – Start Sending Emails To Influential Bloggers

Before we can talk about influencer marketing, we must establish what exactly this term means. If you’re new to blogging or aren’t quite sure how this strategy works yet, you mustn’t get overwhelmed by all of the different terms and strategies used today. So let’s cover what influencer marketing is first…Instead of thinking about customers as a whole, marketers should focus on specific groups who might be interested in their brand or products.

One way that marketers can do this is through influencers and while they might not be the most well-known figures in the world, they are certainly people who have an established following.

To continue with this discussion, it’s also important to note that influencers could be bloggers, social media managers, or even just regular employees at different companies! If you’re looking for a way to take advantage of influencer marketing following this step-by-step guide, you’ll soon see why so many marketers turn to microblog sites instead. With hundreds if not thousands of influencers using platforms like Twitter each day, there’s no reason why you shouldn’t try out this strategy yourself.

#78 – Don’t Just Stick To One Niche

While it might be tempting to focus on one niche and make money only through blogging about that specific topic, you should try to branch out from time to time. This is because when you focus too much on one niche, there’s a good chance that your readers or followers could get bored. The more specific your content becomes, the less likely it is that anyone will read it in the first place.

If this sounds like something that might interest you and your brand, it’s important to look at some statistics before trying anything new. For example, have you ever seen a music marketing guide for beginners? If so, then there’s a good chance that this has helped to inspire other bloggers as well! So even if marketing ideas can be difficult to come by at times, don’t give up just yet – after all, there are always new things to learn with the right amount of hard work!

#80 – Make Sure Your Site Is Mobile Friendly

Today, more people are using their mobile devices to access the Internet than ever before. This means that if your website doesn’t load up properly on these smaller screens, you’ll be losing out on a lot of potential readers. So if you haven’t already made sure that everything is compatible with mobiles, try hiring someone who specializes in web design or search online for some useful strategies.

If you’re looking for inspiration while planning your next project, why not try browsing through the internet marketing blog? There’s no doubt that some of these websites have inspired bloggers just like yourself and will help you get ahead when it comes to creating a new site. So with the right planning and determination, you’ll be able to create a site that’s also optimized for mobiles in no time!

#81 – Do Your Own Analytics

In today’s social world, it would seem that everything is going digital. Because of this, most marketers will tell you that running a successful campaign can be difficult without some analytics. It might seem like something small at first, but having an understanding of these numbers will help you to remain competitive in your industry.

So by now, you’re probably wondering how exactly this applies to blogging… Well if you ever want to get ahead of your competitors, it helps to track their progress instead of just winging it from one month to the next. By doing simple things like finding out how many eyes are on their page per day, you can determine what kind of content is worth making in the future!

#82 – Keep Your Content Coming!

Some may think that keeping your blog active is easy, but it’s an art form when you get down to it. There are many different reasons why bloggers fail after they’ve launched their site or once they feel that they have nothing left to talk about. This is because there are always new topics popping up every single day and if you want to remain relevant, who better than yourself could write about them?

So instead of trying to guess what your readers want from one post to the next, keep a schedule going for your blog that will help you to remain consistent. If you’re a fan of writing a new post at least once a week, then try adding it onto your calendar so you never have to miss an update again! If not, just be sure that you plan as much as possible so there’s always enough content for your readers.

#83 – Forget About the “It’s Not For Me” Mentality

There is no such thing as being too old or young for anything where blogging is concerned. Even those people who would seem reluctant to sit in front of a computer screen and type away could still become online content writers. All this means is that if you ever want to succeed with your blog, it helps to take out the mentality of “it’s not for me” and start keeping an open mind.

After all, there are many different niches within the blogging world that you could branch off into as a writer, so there’s a good chance that a lot of these Internet marketers would kill to have your talent! So instead of assuming that you’re out of touch with most online trends, focus on taking action and staying positive – this will allow you to learn from others who are more skilled than yourself.

#84 – Use Quotes for Your Social Media Updates

If you’re looking for a simple way to boost social media traffic, it couldn’t hurt to try using quotes. There has been researching conducted in recent years which found that posts containing quotes had an average engagement rate of 16% higher than those that didn’t. Now, this doesn’t necessarily mean that your content should be a series of quotes, but it’s a good idea to sprinkle them into your posts where it seems appropriate.

You may ask why this helps to boost social media traffic, and the answer is pretty simple: quotes make you stand out from other bloggers. Whether you’re simply retweeting someone else’s post or adding your own two cents, having a few choice words about something current will make people want to read more from you. Of course, if you don’t feel like sharing any meaningful quotes online, then consider using some fun quotes instead because sometimes a lighthearted approach can go a long way as well!

#85 – Provide More Than One Solution

Even if you’ve found the cure for cancer, it doesn’t necessarily mean that everyone is going to be interested in reading about it. This may sound like common sense, but there’s no use writing content over and over again just because you think everyone wants more of it. Instead, try adding solutions to your posts where possible so you can provide readers with enough variety to choose from.

This could mean giving out different tips or tricks that people can take away with them at the end of a blog post or article. After all, some people are looking for something specific while others are interested in learning as much as they can before making a purchase. By catering to both types of audiences, you’ll be able to further increase your blog traffic.

#86 – Give Out Freebies to Encourage Social Shares

Big brands are already using this strategy to help them gain exposure online, so why not give it a shot yourself? The idea is simple: just create something that you’re willing to give away for free, then advertise the expiry date on either your website or social media. After all, everyone loves getting their hands on something for nothing, so who wouldn’t click over to read more once they’ve seen your post pop up in their newsfeed?

Unfortunately, this game can be much tougher than it sounds if you don’t have any real skills. Sure, there are plenty of people out there who offer free eBooks or whitepapers as a way to get their name out there, but oftentimes they’re lacking in quality. If you want your blog posts to stand out from the crowd, then try creating something that people will genuinely want to read and save as a reference.

#87 – Look Out for New Niche Opportunities

It may sound like common sense, but it’s surprising how many bloggers fail to branch off into completely different niches once they’ve started blogging. You may have heard of plenty of opportunities in your industry, but this doesn’t mean that you should stop looking around for new ones.

This is particularly important if your industry figures are starting to decline, which means that you’ll need an alternative platform on which to advertise yourself. So instead of trying to fix something that isn’t broken, take this blog post as your cue to find a new niche that you can utilize for your blog.

#88 – Ask Your Readers to Subscribe

If you’re looking for more people to follow along with your blog, then try asking them first. It may seem like common sense, but how many times have you seen bloggers neglecting to ask their readers for a second chance? This is usually because they don’t want to come across as pushy or annoying in any way, so if this is something that concerns you too, then consider asking them through a pop-up ad on the site. Some examples of subscription goals include: sharing sales details and exclusive content. You could also add a link to a giveaway in your subscription box if you want to give people a reason to come back.

It may take some time before you get the results that you’re looking for, but this doesn’t mean that it isn’t worth trying out. Once people subscribe they’ll be more likely to stick around and read through more of your content, which is just one of the many benefits of using pop-ups on your website.

#89 – Read About Current Trends

One thing that you should do when writing a blog post is to try and keep up with current trends online. That way, you won’t have any trouble coming up with new ideas or angles from which to write about them, which will help to improve your chances of hitting the front page.

If you’re struggling to do this for some reason, you could always resort to reading through other blogs in your niche. Not only will this give you an idea of what kind of content your competitors are putting out into the world, but it’ll also help you to further improve your blog’s overall ranking. Just don’t forget that imitation is the sincerest form of flattery.

Try not to limit yourself by sticking with just one topic or trend either, because if you make yourself seem predictable then people will stop following your blog altogether. That means that when writing a new post, try and mix things up by switching around words or phrases to keep people guessing. You never know, maybe taking a risk like this will pay off in the end.

#90 – Use an Automatic Outreach Tool

Speaking of risks, they’re such a big part of blogging that every blogger must be willing to take them from time to time. However, you don’t want to be caught taking too many unnecessary ones, which is where automatic outreach tools come into play. These are made specifically for bloggers and can help you to improve your rankings and sales with minimal effort.

If you’d like some examples of how these tools can help you out, try checking out some of the top alternatives that we’ve found including BlogDash and Twitter. All you have to do is set up your new tool for the first time (‘t worry, it’s simple) and then input all of the information that you’re given. From there, all you have to do is watch your blog’s traffic explode!

#91 – Improve Productivity with a Series Of Tools

Just like the last point proves, there are numerous productivity tools out there that can help you to improve your blog. These tools should be able to make an impact on how well you perform as a blogger, whether it’s by helping you to save money or even finding better topics for future posts.

You should take some time to think about what kind of tools would benefit your blog first before going ahead and adding anything new. For example, if writing isn’t exactly your strong suit, then try checking out Grammarly to help you to better your writing. Or, if it’s your social media presence that needs a boost, then why not sign up for Buffer to schedule posts ahead of time?

Just keep in mind that it’s okay to be picky about these things because no blog is the same as another. What works for one may not work for all, which means that you’ll have to find ways to improve your blogging productivity on an individual level.

#92 – Add New Features To Your Site

Another way to improve your site and make it more efficient is by adding new features. This can mean using the latest HTML codes or even upgrading your CMS (content management system), but whatever you don’t procrastinate. If you leave things for too long, you could be putting your blog at risk, so always do what you can to improve it.

For example, if you’d like to add a pop-up form to your website so that you can collect more information from your users, then give SumoMe a try. Not only will this help you to build up an email list of potential customers, but it’ll also let people subscribe for more valuable content that they’ll appreciate in the future.

#93 – Be Aware Of The Competition

While reading up on current trends and improving productivity are both great ways to make an impact on your blog, there’s nothing quite like knowing who you’re competing with. This isn’t just limited to other bloggers, but also companies and brands.

For example, let’s say that you came up with a product idea for a new gadget that’ll help bloggers improve their rankings. Then, you realize that there are already a few other well-known companies trying to sell something similar. In this case, you may have decided to scrap your original blog idea because it just won’t stand out enough, which means that being aware of the competition can turn out to be beneficial at times.

#94 – Get Specific With Your Goals

Not only are goals important in every other aspect of your life, but they’re also crucial to blogging. Without goals, you’ll lose track of what you’re doing and why you started in the first place, which means that at some point or another, you’ll end up quitting.

This is especially true when it comes to setting up measurable goals for yourself, which can be anything from increasing Facebook likes by 100 per month to earning $10,000 per month within a year. Just make sure that your goals are specific enough so that you know how well you performed after completing each task.

#95 – Save Time When Writing Content

As mentioned before, writing isn’t everyone’s strong suit. It takes plenty of time and effort before you can come up with something that’ll be appreciated by your readers, which means that you want to make the most out of every post.

To do this, try checking out Grammarly so you can quickly scan over what you’ve written for any spelling errors or grammatical problems like double negatives and missing commas. Not only will this help to improve your blog’s authority, but it’ll also free up more of your time so that you can create content on a more regular basis.

#96 – Showcase Your Best Content On Your Homepage

When visitors first land on your site, what kind of impression does it leave? Is it informative and easy to read, or is there too much going on that they don’t know where to look? After all, having a cluttered homepage isn’t going to get you anywhere, so try and keep it clear and concise.

One way to do this is by showcasing your best content on the main page. Not only will this provide valuable information for new visitors who want to read more posts like it, but it’ll also help them to navigate around the site in general. For example, if you have a post about blogging tips that have been performing well, then add a link below it with suggested follow-up articles that are related.

#97 – Check Your Sentences For Subjects And Verbs

Before deciding whether or not your blog post is worth publishing, make sure to check over each sentence for the correct subjects and verbs. After all, without these components, your sentences will end up being incomplete, which isn’t exactly something that you want.

If you’re unsure of whether or not a given sentence has a subject and a verb, then try inserting words like “it” or “there” to see if they can fit into each respective spot. For example:

It is important to have a blog.

There are so many things you can do with a blog.

In both cases, it and there would be suitable for the first sentence while there would work well in place of is in the second one. Therefore, this last sentence does have an appropriate subject and verb, which means that this post is ready to be published.

#98 – Experiment With New Tools And Platforms

It doesn’t matter which platform you originally started with because there’s always a chance that something new is out there, which means it’s time to experiment once again. There are plenty of tools and services available these days, so try them out one by one until you find the ones that work best for your needs.

For instance, you may start on one social media site, then realize that another one would be more beneficial for reaching certain audiences. If this is the case, then consider transferring some content over to this other location so that your current audience isn’t left in the dark. Not only will this help to improve brand awareness, but it’ll also introduce them to your other posts down the road.

#99 – Improve Your Social Sharing With Click To Tweet

If you’d like to encourage readers to share your posts, then try adding a click-to-tweet feature as soon as it’s posted. This will give them the option of sharing the title and preview text directly with their followers, which makes it easier than ever before!

Setting up this feature is incredibly easy too: just visit clicktotweet.com and paste in the URL link to your blog post. From there, you’ll be given a unique code that can be inserted into your post so that everyone can start clicking and tweeting immediately. Once you’ve finished writing it out, don’t forget to click on “get new link” so that you can generate a fresh version.

#100 – Add A ‘First’ And ‘Last’ Published On Date

As previously mentioned, your blog posts are just as important as everything else on your site. So to help them stand out even further, try adding a little “first” and “last published on” date at the top of each post. This way, people will know exactly when you first started writing it or how long ago it was last updated.

Of course, this is only optional information that won’t apply to all articles, so keep this in mind before deciding whether or not you want to include it. For example:

Last Updated: August 27th, 2021

While some blogs won’t benefit from this type of formatting, others may find it beneficial to help them stay organized. Just try it out and see how it works for your site.

Are You Looking for A Way to Improve Your Traffic?

Blogging is one of the best ways to get more visitors and sales. But it can be hard to know where to start. That’s why we’ve compiled 100 must-read blogging tips that will help you boost your traffic today!

These blog tips are perfect for beginners, bloggers with some experience, or anyone who wants their blog posts to go viral on social media. They’ll teach you how to write better content, how often you should publish new articles, and what types of topics work best in different industries. It doesn’t matter if you’re just starting or have been blogging for years – these blog tips will help make your blog stand out and get shared online.

If you’re ready to increase your blog traffic contact Alignment Online Marketing today!

Strategies for optimizing the content of your local website

Strategies for optimizing the content of your local website

Local online marketing is a powerful tool for small to medium businesses. It might sound strange at first, but with the help of technology, you can engage your customers and fans in ways that are much more personal than ever before. And now, it’s easier than ever to take advantage of this opportunity!

Local online marketing has been around since the 1990s when Google was just a start-up company.

The internet revolutionized how we communicate and do business – but even today many people don’t know what local online marketing really means or why they should care about it.

In this article I’ll discuss how local online marketing is different from traditional offline advertising (e.g., TV ads) as well as some tips on how to use it effectively.

Mapping Out Your Local Online Marketing Strategy Now, let’s think about what local online marketing means…

The first thing you need to do is make sure you’re ready for it. That means:

What’s your business going to sell?

If you don’t know, that’s okay! We’ll go over some ideas later in this article.   Who are your target audiences and how much will they be willing to spend on your products or services?

These are questions to consider before you get started so that you’re ready when new opportunities come your way.

How will you garner more attention for your business?

You need to make sure that people know about your business – wherever they go online, whether it be on social media sites, mobile apps, content marketing hubs, review or blog sites, or even news sources.   Having a presence on multiple channels will help your business to reach a larger audience.

What methods can you use to track and analyze data?

There are many ways for you to improve how your business operates – whether it’s your local SEO campaigns or just your Yelp business page.

You also need to be able to track the progress and performance of your online marketing efforts so you can make adjustments along the way to see how effective they are.

What type of content will you want to use as a tool for getting more people engaged?

As mentioned before, if you don’t have a lot of experience with local online marketing, you’ll want to start by creating content for your website and social media profiles that’s helpful to your audience.   The more useful content that you can provide, the better shape your business will be in!

These are just a few things that should be on your mind when getting started with local online marketing.   You’ll also want to think about things like your smartphone, email signature, and how you showcase yourself on LinkedIn.

You’ve Got the Tools; Now How Do You Use Them?

The key to online success is engagement, with your customers or audience members.

There are many ways to do this – it depends on your situation and what works best for you.

Here are some tips to get started:   How do you connect with people online now…

1. Make sure that you have a website through which people can find the information they need about your business and its products/services; This should include not only general knowledge but also videos, images, and more.   Make sure to keep it updated as often as you can!

2. Share relevant content on your social media pages, especially those that are centered around your business; For example, if you own a coffee shop in San Diego, then post photos of the area’s best coffee (and talk about why they’re your favorite) on your Instagram page, talk about what makes your business unique on your Twitter account, and share info about discounts or special events on Facebook.

3. Consider using a mobile app (if you don’t already have one) so that people can easily find great content from you at any time; In the case of the coffee shop mentioned above, you might want to use the Starbucks app to show photos of your favorite drinks and share information about deals and events.   You don’t have to be a large company with an established presence on social media – that’s one of the great things about local online marketing!

4. Build a blog, or contribute articles to blogging platforms like Medium; If you can develop a reputation as an expert in your field, then you’ll have more opportunities to share content online; People will appreciate the useful information that you’re providing them with!   You can even use this method to help to create some revenue for your business.

5. Be sure to optimize every aspect of your website experience – it’s not just about optimizing the content for search engines, but for the visitor as well; For example, make sure that your site is easy to read and navigate on any device (especially mobile), consider the need for responsive design, etc.   The better things are at a basic level, the easier it will be for people to enjoy your content and find what they’re looking for!

6. Consider using social media advertising, where you can create ads that are connected to your page; This will allow you to target certain groups of people who might be interested in what you have to offer.

8. Track your progress with a social media monitoring platform; This will allow you to see what’s working and what isn’t so that you can optimize your efforts…

9. And last but not least, be sure to keep track of your results!

Local online marketing is a great way for local businesses to start building a reliable online presence without breaking the bank.

The key is to keep in mind that it’s not all about writing great content.   It may seem obvious, but if you’re putting out good information for people to enjoy and benefit from, then the audience will come…and stay!

And with an effective online presence, your business should be off to a strong start!

Content Marketing 101 FAQ

Content Marketing 101 FAQ

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers. Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business. If you are interested in learning more about how you can use content marketing for your business then read on!

The following blog post provides an overview of what exactly content marketing entails as well as sharing some advice on what types of content to create as well what types of content to avoid.

Today, the majority of businesses rely on digital communication and advertising to generate leads and sales. However, with the invention of content marketing, things have changed for businesses around the world.

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers. The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers. Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business.

Some of the key drivers for businesses to adopt a content marketing approach include customer experience, cost of customer acquisition, advocacy for your brand (i.e., customers are talking about you), and lead generation.

In fact, one study showed that companies who strategically adopted a content marketing strategy saw a remarkable average decrease in the cost per lead of 31%. To learn more about what companies can do to incorporate content marketing into their daily business practices, read the following blog post.

#1 – What Is Content Marketing?

Content marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The idea is to create compelling content that solves your audience’s problems or answers their questions to build trust with them over time so they will become loyal customers.

Content marketers also want people who interact with this content to pass it on through social media, blogging, e-mailing friends about it, or other means of word-of-mouth advertising for the business.

Some of the key drivers for businesses to adopt a content marketing approach include customer experience, cost of customer acquisition, advocacy for your brand (i.e., customers are talking about you), and lead generation.

#2 – What Is Typical Content Marketing Strategy?

Trying to figure out what a typical content marketing strategy would look like is no easy task. In fact, many businesses spend months or even years planning and strategizing how they want to approach this phenomenon in the long term.

The main goal for most companies who implement a content marketing strategy is to create quality blog posts that solve existing customer problems or answer common questions that they have.

The idea is to create a blog post once, and if it’s well-written and thoroughly researched then many people will interact with it in one way or another.

Example: If you are writing about how to get rid of fleas on cats but do not use any commonly known flea control products, then your blog post would answer the question of how to get rid of fleas on cats for many people.

So while one person might stumble upon your blog post because they were desperately trying to find out how to get rid of fleas on their cat and found a helpful solution right away, another person may stumble across it simply because you were writing about a common pet problem and they want to be an informed consumer.

Content marketers are also encouraged to ask questions, link out to other sources of information when needed, leave comments on other blogs or websites that have already answered a question for their audience, include photos or graphics where appropriate, offer free e-books or other giveaways, and much more.

So while there is no one way to do content marketing, the result should be educational value for your audience that they find helpful in some way.

#3 – What Kind of Content Should I Be Producing?

As mentioned before, blogging is a very popular form of content marketing. While you could blog about virtually any topic, some of the most popular blog posts focus on animals, health & wellness, cooking & food, business, money & finance, and parenting.

There are many different ways to approach content marketing. Some businesses like BuzzFeed focus on creating viral pieces with lots of pictures and catchy headlines that will get people to share them with other people.

Other businesses like Demand Media have seen success in writing content for certain verticals (i.e., niches or categories) and then ranking well on Google for those terms over time using SEO best practices.

#4 – How Much Content Should I Be Producing?

A lot of different factors go into answering this question, but for the most part, you should be producing content regularly.

#5 – How Should I Measure Success?

This is another way that many businesses are different in their approach to content marketing. It’s not uncommon for companies to use Google Analytics (or some other web traffic analytics tool) to track their blog posts, e-books, infographics, videos, and other types of content to measure how well they are doing over time.

#6 – What Kind of Content Marketing Tools Should I Use?

There are many different tools that you can use for content marketing, but some of the most popular include FeedBurner, Google Analytics, and WordPress.

#7 – What Are Some Helpful Articles?

One of the most popular content marketing pieces on Moz is ” How to Create a Blog Post for Maximum SEO Value .”

Another great piece is ” The Noob Friendly Guide to Content Marketing,” which covers some of the basics in this article but also includes much more valuable information.

#8 – What Are Some Key Takeaways?

Overall, content marketing is a very broad subject but can be extremely beneficial to businesses if it’s done correctly.

The most important thing is to produce valuable content that provides an educational benefit in some way. Don’t assume your audience knows what you are talking about and don’t withhold any information for the sake of creating suspense.

Chances are that if your audience is interested in a topic, even if it’s somewhat niche, they will be able to find something useful on your site.

Also keep in mind that some small part of your audience may stumble upon your content by accident, so don’t let this discourage you.

To get started with content marketing, it helps to do some keyword research and then choose a topic that your audience is looking for. It can also help to look at what other successful blogs and websites in your niche are doing (like Moz) and emulate what they do.

#9 – What is the Difference between Content Marketing and SEO?

Content marketing and SEO are similar in many ways as they both focus on creating content that will rank well over time on search engines like Google.

However, content marketing takes a much broader approach to this. For starters, content marketers use social media (like Facebook, Twitter, and Google+) to promote their content to drive traffic back to their sites.

In addition to this, there is a much greater focus on creating unique and valuable content that will serve the needs of your audience. SEO, on the other hand, focuses more on keywords used in articles as well as links (i.e., backlinks) to your site.

SEO usually focuses on getting a top ranking (i.e., #1) for one or two keywords whereas content marketing may focus on acquiring thousands of shares, likes, and followers over time that eventually leads to increased rankings over time.

#10 – What is the Difference between Content Marketing and Inbound Marketing?

Many people use these terms interchangeably, but there is actually a very distinct difference between the two.

Content marketing refers to creating original content for users and potential customers whereas inbound marketing refers to improving search engine visibility through SEO as well as social media.

It’s safe to say that most companies are doing both content marketing and inbound marketing, but the focus is different depending on the business.

For example, companies like HubSpot tend to place a greater emphasis on inbound marketing while others like Moz are more focused on content marketing. Overall, it’s not really important to draw distinctions between these two strategies as long as you are improving search engine visibility, engaging with your audience, and producing content that people find useful.

#11 – What is the Difference between Content Marketing and Social Media?

Many businesses focus on one or more social media platforms to market their products or services.

However, social media networks like Twitter, Instagram, Facebook, and Google+ are often used as a way to promote content (e.g., blog posts) that you have created for your website or business.

Note: I couldn’t find any original content by Moz on Google+, but they do have an account that links back to their main site where they post most of their articles and updates.

#12 – What is the Difference between Content Marketing and Video Marketing?

There are many similarities between these two types of online marketing, but they also have some distinct differences.

Both video and written content focus on creating a high-quality product that provides value to customers and potential customers.

However, there are certain areas where each method is better suited. For example, a video might not be able to provide as much detail about a topic as a blog post or ebook could.

For this reason, you may want to create both written and audio content to help cater to different types of customers and potential customers who may prefer one style over another.

#13 – Who is the Target Audience for Content Marketing?

The target audience for your content matters because it will affect how you write as well as your choice of topics. If you are targeting a younger audience, then many of them do not read news articles and blog posts like their parents did so you may want to focus more on videos as they are more likely to watch a video than read an entire article.

In addition, you will want to know which social media networks your audience uses most to help with things like engagement and sharing. For example, Facebook has a larger user base than Google+ so if you focus on Facebook but many of your followers are on Google+, then you will be missing out on some engagement opportunities.

#14 – What is the Difference Between Paid and Free Content?

Many people see paid content as something negative because it may be perceived as a sponsored post or an advertisement. However, this is not always the case with companies like Forbes and Huffington Post often writing articles that are funded by their advertisers.

For example, if you are reading this blog post on Moz, then you are already viewing a free piece of online content that is supported by sponsors. For many startups and small businesses, it may be difficult to create a large amount of original content without getting some help from paid sources.

In fact, Moz has sponsored posts featuring guest writers like Matt Cutts (a famous search engine optimizer at Google) and Rand Fishkin (the founder of Moz).

It’s really up to you to figure out how much of your content should be free versus paid. However, there are pros and cons for each method that should be considered as well as the “freedom” each method gives you.

#15 – What Kind of Content Works Best for Marketing?

As you have seen in this blog post, many different types of content can be created and used for marketing purposes.

In addition to these types, it’s important to consider what type of content will work best for your business or industry as well as what kind of options you have available to create the content.

For instance, if you are a small business and need to spend more time working on getting clients versus creating content, then it may be best to stick with free or low-cost options like blogging as opposed to using tools like Hootsuite which can get rather expensive.

#16 – What Are the Best Places to Promote Content?

Still, struggling to figure out where you should be promoting your content? There are many places that you can promote your content. For instance, if you want to go really big right away, then there is no better place than Google AdWords. On top of this, Facebook also has some great ad platforms where you can target specific users and demographics. Bing also has some great marketing solutions for those who are looking to get started with paid advertising.

If your startup or business is a bit on the smaller side, then it might be best to start promoting content through social media networks like Facebook, Twitter, Linked In, Google+, etc.

Related: Moz Announces a New Affiliate Program for SEO Tools!

#17 – What is the Difference Between an Expert and a Marketer?

As Jack Bacon, author of “Magnetic Sponsoring” says, “The difference between an expert and a marketer is that an expert gets people to do what they want because they believe what the expert says. The marketer, on the other hand, gets people to do what he or she wants them to do by appealing to their beliefs and getting them to buy something.”

The main difference is that even though marketers try to be experts in their industry, they will not have all of the knowledge that an expert has.

However, experts mainly use their knowledge to benefit themselves and/or their own businesses or clients while marketer’s primary goal is to sell something and they will do whatever it takes to be successful. Experts are usually seen as authorities in a particular topic within their industry while marketers tend to always push “their products” and “their brand.”

#18 – What is the Difference Between a Writer, Journalist, and Copywriter?

Writer: Writers are people who write articles, stories, books, etc…

Journalists: Journalists write for newspapers or magazines; they mainly report on events that happened in our world today.

Copywriter: A copywriter is responsible for creating the text that goes on your website, sales pages, etc…

#19 – What’s the Difference Between an SEO Copywriter and a Content Marketer?

A content marketer is usually more focused on keyword-optimized writing that markets and sells a product or service.

This tends to be more sales-oriented, which means that the content will focus on what the client needs. On the other hand, an SEO copywriter is dedicated to writing for search engines to rank your website higher than your competitors.

#20 – What Are Some of Your Best Content Marketing Tips?

1) Don’t try too hard to rank for a keyword that nobody is searching for and/or that has very little search volume.

2) Post your content on as many social networks and websites as possible. You never know where it might show up or get shared.

3) Measure how effective your content is based on your business goals.

4) Make sure your content is consistent and relevant to your target audience.

5) Try not to fall into the trap of being too sales-y when promoting content through social networks or websites. Focus more on giving away great information that will benefit your readers and potential customers instead of always trying to sell them something.

6) Don’t be afraid to recognize your failures and/or challenges along the way.

7) Don’t put all of your eggs in one basket. No matter how good or successful something is, it can fail at any time! Always have backup plans in place just in case you need them.

#21 – How Do You Choose Topics for Content Marketing?

This is a tough question because there’s no right or wrong answer here. There are many factors involved when choosing what to write about. The best thing you can do is think about your target audience and what they would like to read about.

For instance, if you’re the owner of a digital marketing agency and your target audience is small business owners who are trying to market their own businesses online, then write about topics that might help them. Such as “SEO vs PPC: Which One Should I Choose?” or perhaps “7 Tips for Better Content Marketing.”

#22 – How Can I Promote My Content?

This is a tough one because you want to promote your content as much as possible without being too over the top. One of the best ways to promote content is through social media networks or websites. For instance, if you have great recipes for dinner ideas, then share them on Facebook. If you have some great travel tips for a specific city, share those on Reddit or Pinterest.

#23 – How Do You Know When You’ve Created High-Quality Content?

There are so many ways to answer this question, but here is one way to look at it – your audience loves it! There are many different ways to test this. You could provide your content for free, and if people are still coming back asking for more – then you know that you’re doing something right!

#24 – How Can I Tell If My Content Marketing Is Working?

There are a lot of different factors when it comes to knowing whether or not your content marketing is working. These can vary from industry to industry, but these are the most common ones:

#25 – What Is a Good Length for an Article?

This really depends on what you’re writing about. If it’s something very specific, perhaps shorter content works better. For example, if you’re writing about how to choose the correct bicycle for your child, then a paragraph or two should be sufficient. However, if you’re writing about something very broad such as “Best Bicycle Brands,” then it might need to be a bit longer.

#26 – How Can I Get People to Share My Content?

There are many different reasons why people share content. The best way to do this is to create content that really resonates with your target audience and causes them to feel something like joy, laughter, enjoyment, etc. Then they will naturally want to share it!

#27 – What Is an Effective Content-Length for Social Media?

It’s a good idea to have a plan in place, so you’re not just throwing up random updates or content without a purpose.

Creating an editorial calendar or schedule can help with this. For instance, if you know that your target audience is on Facebook most during the workweek from 8 AM to 5 PM, and they like to connect with friends and family at that time, then you can post content that’s relevant to them at those times.

#28 – What Is the Best Time of Day to Post Content?

Again, this really depends on your target audience and what they do during the day. Most people are active in social media networks or websites around lunchtime, so it’s a good idea to post content around that time of day.

#29 – How Can I Know If My Content Marketing Is Working?

There are many factors involved in knowing whether or not your content marketing is working. For example, if you write an article about why the best bike for your child is a blue bike, then you might get a spike in visitors to your website about biking. Or if you write an article on why the best bicycle is red and it’s shared through social media networks or websites – perhaps you will see an increase in sales for that specific color of the bike.

#30 – How Can I Get People to Read My Content?

If you’re having trouble with people reading your content, then perhaps it’s because they don’t find any value in it. You could try changing the angle or topic of your content to see if that helps. And look at whether or not you are promoting it enough. For example, SEO is huge! If you want your content to get in front of more people, then you must have SEO in mind while creating the content.

#31 – How Can You Use Content Marketing to Build Relationships?

Creating a relationship through your content is critical for building trust and loyalty with an audience. The best way to do this is to be consistent. Consistency shows that you’re reliable and trustworthy. And when someone feels like they can trust you – then they are much more likely to invest in your product or service. Another way to build relationships through content is by sharing something of value with others, such as their thoughts or ideas.

#32 – What Kind of Content Should I Be Creating?

Having a clear strategy and plan in place can help guide you to create the correct kind of content that will be helpful for your target audience. And what’s more, is you don’t have to create everything on your own! Sometimes it’s nice to collaborate with some other folks and share content.

#33 – How Can I Use Content Marketing to Get My Web Traffic Up?

There are many different ways that you can use content marketing to get your website traffic up, such as using SEO or changing the angle of what you’re talking about in your piece of content. For instance, if you are writing about the best type of bike for a kid – maybe try sharing information on how to choose one or what makes a good bike.

#34 – How Do I Use Content Marketing For SEO?

If you’re going to use content marketing to improve your search engine optimization, then you must create content that has a keyword focus. So, you want to put keywords in your content if you can.

You also might want to re-use the same title for different pieces of content, because this helps the search engines pick up what your article is about and categorize it more easily. And make sure that each piece of content contains different information, otherwise, the search engines might be confused and they won’t rank any of your content!

#35 – What Are Some Common Mistakes with Content Marketing?

One common mistake that people make with content marketing is not knowing what their target audience wants. This means you want to know who your target audience is and what are the needs and problems that they have.

#36 – What Are Some Success Tips for Content Marketing?

If you want to succeed with content marketing, then you must think from your target audience’s perspective. What kind of information do they want? How can you help them when you provide the right kind of content for them?

You also want to make sure that the content you are writing is high quality. This means your spelling and grammar should be good, as well as your information needs to be accurate. Lastly, it’s important to stay consistent with your content marketing efforts. If you want people to really invest in what you have to say, then consistency is important.

#37 – Do You Have a Success Story to Share?

Yes! I have a success story that illustrates how content marketing can drive sales and traffic for you. In this case, we were running an online workshop through our website and our blog. At the end of the day, we had 818 people that signed up for the workshop. At the time, this was a big deal because we had never even had 1,000 visitors to our website before! So you can see how content marketing can really go a long way for your business or organization.

#38 – How Can You Tell If Content Marketing Is Working?

You want to make sure that you’re being honest with yourself when you ask this question. If you are getting some website traffic or if people are following your social media accounts, then that is a good thing! You want to make sure that your content marketing efforts are leading to these kinds of results.

#39 – What Is the Difference between an Infographic and a Slide Share?

A slide share, such as this one on content marketing for college students, is generally related to PowerPoint. It’s useful to use slides when you are giving a seminar or webinar because it helps keep your audience engaged. If you want to learn more about how these things work together, check out this webinar on SlideShare for nonprofits.

#40 – How Should I Get Started with Content Marketing?

If you are going to start using content marketing, then one of the most important steps is to figure out what kind of content that you want to create. You definitely should not create any random type of content. Ideally, you would create content that helps to solve a problem for your target audience.

#41 – What Kind of Content Should I Use?

You want to make sure that you create useful information and share it through the right channels for your business or organization. And you also want to make sure that when people see your content, they will react by sharing it with their friends, family, and followers.

#42 – What Should You Do if No One Clicks on Your Online Content?

If you publish online content that no one clicks on, then this is a good sign that it’s not engaging enough. It means that your target audience doesn’t really think it’s relevant. You want to make sure that you are really thinking from the perspective of your target audience and creating content that is useful for them.

#43 – What Should I Do if No One Shares My Content?

Sometimes, people will think a website’s content is not very good even though they read it all the way through. You need to be aware of this possibility. So if you are noticing that no one is sharing your content, then it means that there’s a problem with the content itself.

#44 – Why is SEO Even Important for Content Marketing?

Using SEO in combination with content marketing makes things even easier! The more people who find you and your content, the more likely it is that they will share it or buy something from you.

#45 – What Are Some of the Best Ways to Use SEO for Content Marketing?

One of the best ways to use this strategy is to focus on getting backlinks for your website. You can do this by publishing press releases or by getting guest posts on other websites. This kind of strategy is often called building your online reputation and it’s definitely something that you want to think about if you are doing content marketing in the first place!

#46 – What Is Your Favorite Content Marketing Strategy?

One of my favorite content marketing strategies is to create information products. This strategy involves creating a report or e-book that is valuable for the target market. Your goal is to help people solve their problems so they will want to keep your information product around and refer back to it in the future!

#47 – How Can I Tell if My Content Marketing Strategy is Working?

You always want to make sure that you are tracking the results of your content marketing strategy. Otherwise, it’s very difficult to tell if things are going well or not. You want to make sure that your content is driving traffic and leads so you know that everything is working effectively!

#48 – When Should I Get Started with Content Marketing?

Content marketing is a long-term strategy that you want to do consistently over an extended period of time. You should get started as soon as possible to keep everything consistent!

#49 – What Is the Best Way to Start a Content Marketing Strategy?

Long story short, it’s not enough just to publish content and hope that people will find it. This is why you should develop a plan for your content strategy from the very beginning. You need to make sure that everything is aligned correctly before you even publish anything!

#50 – What Are Some of the Best Content Marketing Examples?

Check out this article on what experts say about content marketing. Here you can learn from others and make sure that everything is aligned correctly in your strategy!

#51 – What’s the Difference Between Publishing Content and Content Marketing?

This is one of my favorite questions because it really highlights the difference between content marketing and just writing things down. You want to create information products for people who want to solve a problem. That’s the key!

#52 – What Are Some of the Best Tools for Content Marketing?

One great tool that I love to use is Google Analytics. This website tracking software will help you get a better idea of how your content marketing strategy is performing. You can learn more about it here!

#53 – How Can I Use Content Marketing to Attract More Customers?

You can use content marketing to highlight your company’s expertise and help people learn about the various solutions that you provide. Your goal is to build up trust so they will reach out to you when they need assistance with their problems!

#54 – What Is One of the Best Content Marketing Tools?

It’s a fact that people want to learn how to solve their problems. That’s why we are creating content marketing strategies in the first place! You want to create information products that help them solve problems and you can even sell these things online to make some extra money with your content marketing strategy.

#55 – What Is a Good Example of Content Marketing Strategy?

One of the best examples that I can think of is Pat Flynn’s Smart passive income blog. He has created a “How to Start an Online Business” course that helps people solve their problems by giving them advice and information on how to make money online.

#56 – What Are Some of the Best Content Marketing Tactics?

One way that you can create content marketing tactics is by using an editorial calendar. This is a great tool that will help you organize your ideas so you’re more productive!

#57 – How Can I Improve My Content Marketing Strategy?

This is one of the best questions! You should always be improving your content marketing strategy. One way that you can do this is to make sure that you are creating valuable information products for people who want to solve their problems!

#58 – What Is One of the Best Methods for Creating Content Marketing?

One of my favorite techniques for creating content marketing is what I like to call the “information interview.” What this means is that you create an information product that helps people solve their problems and then you go out and directly ask them what they need!

#59 – How Can I Use Content Marketing Strategy to Improve My Overall Marketing?

One of the best things about content marketing is that it increases your site traffic pretty quickly! That means more potential customers and more money in your pocket. So, it’s a great thing to include in an overall marketing strategy for your business.

#60 – Why Is Content Marketing Important?

This is a question that I get all the time. People are always wondering why they should be using content marketing in their overall Internet marketing strategy. The reason is simple: it gets attention from your customers and that’s exactly what you need to do if you want to build a successful business!

#61 – How Can I Use Content Marketing?

You can use content marketing in several ways:

– You can educate your audience by creating blog posts that help people solve their problems.

– You can sell information products that you create after interviews with others who have similar problems as your customers.

– You can sell advertising space on blogs and websites to businesses who want to share their own stories.

#62 – How Does One Create a Content Marketing Strategy?

If you’re struggling to create a content marketing strategy, then check out some of the great material that is already available on the Internet. There are tons of different articles and books on this subject that can help you understand what it takes to be successful with content marketing.

#63 – What Is a Content Marketing Strategy?

One of the best ways to define this term is by breaking it down into simpler terms: “content” refers to the various types of media that you will be creating for your audience and “marketing strategy” refers to the methods that you will use to attract the attention of your intended audience.

#64 – What Are Some of the Best Content Marketing Techniques?

One great technique that I like to use for content marketing is called a “content upgrade.” In this method, you can take some of your blog posts and turn them into valuable ebooks or courses for people who want more information on a particular subject!

#65 – What Are Some of the Best Tips for Creating Content Marketing?

Some of the best tips that I can give you about creating content marketing is to make sure that you are helping your customers by solving their problems. People don’t spend money on products and services unless they want to solve a problem!

#66 – Why Is Content Marketing So Important?

It is important because content marketing can help you grow your audience and increase your site traffic in a very short period of time. It’s an awesome way to quickly build up your business!

#67 – What Are Some Content Marketing Techniques?

There are many different content marketing techniques that you can use to improve your results with this type of strategy. Here is a list of some of the best ones:

1) Directories

2) Videos

3) Blogs

4) Educational ebooks and PDF’s

5) Social media sharing

6) Podcasting

7) Slide shares

#68 – How Do Content Marketing and SEO Go Together?

The reality is that content marketing and SEO go together like peanut butter and jelly! If you have valuable, relevant information on your site then you are going to rank higher in the search engines. It’s just that simple!

#69 – What Content Should I Be Creating For My List?

Here are some of the best types of content to add to your list just in case you were wondering:

1) Ebooks

2) Case studies

3) Webinars and teleseminars

4) Videos and podcasts

5) Whitepapers

6) Blog articles

#70 – What Content Should I Create For My Blog?

In my opinion, the best type of blog to create for your audience is one that contains a mix of content. Make sure that you also have some unique features and offerings on there as well!

#71 – How Do I Use Google Analytics In My Content Marketing Strategy?

Google Analytics is a very powerful software tool that can help you learn some really important things about the content that they deliver to your audience.

#72 – What Is a Content Curation Service?

A content curation service is a tool that helps you sift through the tons of information on the Internet and find only the best, most relevant content to share with your audience. Some great tools that are available right now include Feedly, Curata, and Scoop. it!

#73 – Why Use a Content Curation Service?

A content curation service that allows you to find only the best information on a particular subject and put it all together for your audience in one place. That way, they don’t have to search for it on their own!

#74 – What Is Content Curation?

Content curation is the process of selecting and organizing valuable content from a wide variety of different sources to create one place that your audience can go to get access to all of that information in one simple location!

#75 – What Is an Unbounce Landing Page?

An Unbounce landing page is a website page that has been created to increase conversions through the use of some unique web design elements. They are extremely effective if you know how to use them correctly!

#76 – How Can I Use an Unbounce Landing Page?

Unbounce landing pages are very easy to use and offer you a lot of different options when you are designing your pages. You can even create one that is very similar to an autoresponder sequence for free!

#77 – What Does the Term ‘Call-to-Action’ Mean?

The term call-to-action refers to the part of your web page that is designed to prompt the reader to take the desired action. In other words, it’s used to sell products and services!

#78 – How Do I Create a Good Call-to-Action?

To create a good call-to-action you need to make sure that it grabs the reader’s attention and prompts them to take the desired action immediately. This is usually accomplished with some kind of special offer or discount!

#79 – How Can I Increase My Conversion Rate With Unbounce?

There are many ways for you to increase your conversion rate with Unbounce landing pages, including:

1) Using a clear call-to-action that focuses on your goal

2) Including social sharing buttons to help the page get out there

3) Giving away something valuable in exchange for an email address or some other type of contact information

#80 – How Do I Know If My Content Is Working?

The reality is that it can be incredibly difficult to tell if your content is working. Fortunately, there are a few different ways that you can go about checking out the effectiveness of your information!

#81 – How Do I Know If My Blog Posts Are Working?

It’s always important for you to check the statistics on your blog posts to see which ones are being read the most and which ones don’t get anything at all!

#82 – How Can I Tell If My Content Marketing Efforts Are Working?

The reality is that it can be incredibly difficult to tell if your content marketing efforts are working. Fortunately, there are a few different ways that you can go about checking out the effectiveness of your information!

#83 – What Is the Difference Between Measuring Clickthrough Rate and Landing Page Conversions?

The clickthrough rate refers to the number of times that your message gets clicked through to a landing page. A landing page conversion, however, is when someone actually does what you want them to do with your content!

#84 – How Can I Improve My Conversion Rate?

If your conversion rate isn’t as high as you would hope it to be, there are a few things that you can do to improve upon the situation. Some of those include:

#85 – How Can I Improve My Clickthrough Rate When Using Content Marketing?

You can improve your clickthrough rate when using content marketing through the use of a few different techniques. The key to this is making sure that your content actually gets read!

#86 – How Can I Improve My Landing Page Conversion Rate?

There are several online tools and resources you can find to help you with improving your landing page conversion rate, including:

1) Google Analytics

2) ClickTale (a tool that allows you to see what your landing page looks like from a different perspective – the viewers!)

3) SurveyMonkey Audience (an online survey tool that is very easy to use and offers many different features. You can even create a survey with it and then embed it onto your site!)

#87 – What Is the Difference Between an eNewsletter and a Blog Post?

The main difference between an eNewsletter and a blog post is that the former is usually designed to be read at one sitting, whereas the latter can be read in sections or even skipped over entirely.

#88 – How Can I Use Content Marketing To Improve My Search Engine Rankings?

Content marketing offers a lot of different benefits for your search engine rankings. These include:

1) Links from other, high-quality websites can help boost your page higher in the search results

2) The addition of content to your site is seen by Google as an improvement and thus will lead to better rankings

3) Content marketing allows you to tell your story, which can be very important to search engines – Google is all about telling the truth!

4) Using content marketing lets you build authority and brand recognition. As a result of this, search engines may view your page as being more reliable and trustworthy

#89 – What Is Content Churn, and Why Do I Need to Avoid It?

Content churn refers to the actual practice of making a new blog post every day just for the sake of having something new to put up there. This obviously isn’t something that you want to do when it comes to content marketing as it can come across as disingenuous and can damage your brand’s reputation.

#90 – What Is the Difference Between a Blog Post and a Press Release?

The truth is that a press release is only really useful to you if you have already established contact with news outlets or big-time media such as newspapers, magazines, etc. A blog post, on the other hand, is something that you can put up on your site and then wait for visitors to come. The difference between a bloggers’ audience and a media outlet’s audience is that the former tend to be more loyal and have higher conversion rates.

#91 – What Is Social Media Optimization?

Social media optimization is the practice of publishing social media updates for your website and getting those to rank highly in search engines.

#92 – How Can I Use Content Marketing To Promote My Business?

You can use content marketing to promote your business through the following actions:

1) Produce blog posts featuring interesting facts about your industry or related issues on your niche. These articles should be written in a way that is both entertaining and informative for the reader.

2) Identify your target market and write blog posts about the issues that they encounter in their day to day lives – this way, you can connect with them better on a personal level

3) Create “how-to” articles about specific problems or issues that are related to your business niche

4) Make sure that you always publish your content regularly. This will keep your target audience coming back for more!

#93 – How Can I Create Effective Content Marketing?

There are several things you can do to ensure that you’re creating effective content marketing:

1) Create longer, in-depth articles rather than shorter blog posts

2) Point to other pages on your site when appropriate

3) Become familiar with online marketing, analytics tools, and SEO as soon as possible – this will help you to better analyze how effective your content marketing efforts have been thus far

#94 – What Does Positioning Mean in Content Marketing?

Positioning refers to the way that you present yourself in your content. You should always focus on building a target audience that is generally happy to read the kind of stuff that you produce, meaning you shouldn’t overuse any kind of humor or sarcasm.

#95 – What Are Some Good Tips for Producing Effective Content?

Several tips can help make your content marketing more effective:

1) Make sure that you are always producing useful, unique, and interesting content – this is a core principle of content marketing

2) Use good SEO practices to make sure that your page has the best chance possible of ranking highly in search results

3) Ask for testimonials from other business owners or customers that have benefitted from your business

#96 – What Is Presentation?

Presentation refers to the way that you write your content in a catchy, engaging manner. You want to use language here that will make people pause and take notice – usually, this can be achieved by using active verbs instead of passive ones and by writing with a conversational tone.

#97 – What Are Some Tricks to Creating Engaging Content?

There are several tricks you can use to engage your readers:

1) Use quotes from experts in your field or related fields – this way, you will seem more trustworthy and expert-like

2) Add images and videos into the mix – these tend to capture readers’ attention quite easily

3) Be creative and original in your content, but don’t go overboard or you could come off as unprofessional

4) Think about the topic of your piece and how it relates to people from different walks of life – this will help to make more people feel connected to your content

#98 – What Is Keyword Research?

Keyword research is a method of determining the most commonly searched terms and phrases in your particular industry or niche. This will help you to craft better blog posts for your audience, as well as rank more highly on search engine results pages – factors that both increase content marketing success rates dramatically.

#99 – What Are Some Questions to Ask When Conducting Keyword Research?

When you’re doing keyword research you should ask yourself several questions:

1) Which keywords most accurately describe your audience?

2) Which keywords are most relevant to your industry?

3) Which keywords are easiest to rank for within search engines?

4) Which keywords are the least competitive on a whole?

5) Which keywords should you use in your content marketing?

6) What future trends can you pick up on by doing keyword research – for example, by analyzing search data over time?

#100 – What Are Some Pointers to Following When Doing Keyword Research?

There are several pointers that you should follow when conducting keyword research:

1) Make sure that your keywords aren’t just one-way phrases – for example, use “100 ways to make money online” instead of just “100 ways to make money online.” The former will be more effective

2) Avoid using phrases that already have lots of competition, such as common dictionary words – make sure you do your research first and go for the low-hanging fruit

3) Don’t spend too much time on keyword research at the beginning of a project – choose some keywords and then move forward.

4) Make sure you check the search volume of your keywords and see how many competitors there are for each one – this will tell you how difficult it will be to rank in Google

5) Don’t just choose competitive, high-search keywords with lots of competition – these are usually the hardest ones to rank for. Instead, apply some creativity and craft a unique and compelling content piece based around a keyword or phrase with low competition

#101 – What Are Some Ways to Plan Content Creatively?

There are several ways that you can plan content for your business:

1) Come up with a list of headlines – this is an easy way to help get ideas flowing. If you need inspiration, look at lists of SEO-friendly phrases that have ranked well in the past on Google or even in your niche on social media platforms such as Facebook

2) Use word banks and brainstorming techniques – this will get the creative juices flowing, even more, so to speak. Start by coming up with a list of words related to your industry or just write down random words that you might find interesting

3) Try different methods of writing content – for example, try using an outline rather than just writing from start to finish

4) Look at different genres of writing and take cues from them – if you’re struggling to make your content interesting, look at a couple of the top articles in your industry or niche and see how they do it. Then think about ways that you could replicate it for your audience

5) Come up with a couple of topics and then brainstorm content ideas around them. After that, choose the topic or two that seem like they’ll be most relevant to your business, customers, and industry as a whole

6) Look at other pieces of content in your niche – you can even think about whether or not you can adapt them for your business. You might even be able to do this better than others in your industry, especially if there hasn’t been much innovation lately

Content Marketing is a relatively new concept that involves the creation and distribution of valuable, relevant, and consistent content to attract and retain customers.

The benefits of Content Marketing are numerous: increased traffic in your business website or blog; increase leads for your company; more connections with potential clients.

However, as you may have already guessed from reading this article on how to succeed at Content Marketing 101 FAQs, it can be difficult to keep up with such an immense task!

After all, every day there’s always something new happening online – different platforms pop up out of nowhere and change the way we share information about our products or services.

That’s why aligning yourself with experts who know what they’re doing when it comes to Digital Marketing and Online Marketing can help you a lot.

Aligning yourself with Online Marketing experts is important as well because they understand that it’s not just about content creation – but also the distribution of said content to your prospects, customers, and other interested readers.

Learn more about how alignment marketing agencies can utilize Content Marketing in this blog post!

25 tips to skyrocket revenue for your garage door company without hiring more staff

25 tips to skyrocket revenue for your garage door company without hiring more staff

In this article, we will discuss how you can be successful in the garage door industry without hiring more staff.

You can increase your revenue by implementing a few changes to your online marketing strategy, customer service, social media, local SEO & GMB, and online promotions. Here are 25 tips for success!

In 2021 online marketing has changed in an aspect that it be very important for garage door companies.

The way we interact with brands and identify with them on social media is changing drastically. In 2021, more people are expected to subscribe to paid social media than ever before, they’ll also spend more time on that platform than any other. Gone are the days of clicking on a link to reach a website or app; instead, consumers will choose which site they want to go to without any interruption.

Understanding your audience and learning how to communicate with them effectively on social media is essential in staying relevant. Here are some tips that will help you rock it on Facebook, Twitter, Instagram, and even Snapchat!

Take a look at these stats for an idea of how big Facebook has become:  · 3 million businesses have active Pages · 61 million small businesses use Facebook  · 1.4 billion people on the site login at least once a month  · 53% of all 18 to 29-year-old’s check their Facebook account daily  · 400 million active users on mobile

Here are some additional stats that show how big Twitter has become:  · Twitter has 175 million average unique visitors per month    · 53% of Twitter users are on the platform multiple times a day  · There are 500 million Tweets sent every day

These statistics show how important it is to have an optimized website that not only looks great but also ranks at the top for relevant keywords. Your clients will do most of their research before they ever call you or come to your website. If they have a problem that needs an answer, the chances are good that they’ll get it from Google! In 2021 optimizing your site for local SEO will be essential in ranking at the top.

Now here are 25 tips on how you can optimize your garage door company website in 2021

1. Make sure all of your content is optimized for SEO.

In 2021 local SEO will be a huge part of ranking high on Google and other search engines.  Are all of your pages are tagged with relevant keywords? What about your blog posts or press releases?  In 2021 if you want to rank higher than the competitors, you need to make sure that everything has been properly optimized.

2. You need to make sure your site is responsive!

In 2021 Google will be punishing websites that aren’t mobile-friendly because it will hurt their overall ranking in the search rankings. If you want to dominate, you need a mobile-friendly website that looks equally as great on desktop computers. In 2021 this means an overhaul of your current website to make sure it’s responsive and looks the same on all platforms!

3. Get yourself a Google MyBusiness page, a Facebook Business Page, and an active Twitter account.

If you don’t have any social presence yet now is a great time to create one.   In 2021 more people will search for businesses and brands on social media than ever before.  If you want to start dominating your local area, you must be found on all of the major platforms!

4. Get yourself a Yelp page too!

Similar to Google My Business & Facebook Business pages, Yelp has become a very powerful platform in search rankings. In 2021 the higher your Yelp ranking is, the more exposure you’ll get locally.

5. Share content from these platforms on your website and social media

One of the most effective ways that you can begin to gather a following is by sharing content with them regularly! In 2021 you will start seeing more “following” features on social networks that will help you stay connected to those that are interested in your content.  Never forget though, that without a great piece of content on your website you have nothing to share!

6. Make sure all of the metadata on your site is relevant and correct

In 2021 if Google can’t figure out what your page or blog post or snippet is about, you may never show up in the search rankings. Make sure that you’ve included all of the relevant information like your business name and address!

7. Add review features to your website

Review sites have become very useful tools for consumers when it comes to researching a product or service.  If you’re not getting reviews on your website, you must start getting them! You can even ask your clients to leave reviews on sites like Yelp too.

8. If you don’t have a blog yet, get one started now!

Blogs allow you to stay connected with your potential and current customers by providing content for them to read that is both interesting and relevant. In 2021 you’re going to see more and more businesses incorporating blog posts into their social media marketing strategy.

9. Make sure that your website is mobile responsive

In 2021 websites that are not mobile-friendly will be kicked out of search rankings since they’re deemed “not relevant” to the user’s needs. If you want to dominate, make sure your site can be used on mobile devices!

10. Make sure to include a business phone number and address in all of your content

Google is starting to penalize websites that have duplicate, irrelevant, or misleading information. When you’re optimizing your site for SEO, it’s important to make sure that it’s filled with great content that is relevant to your customers!

11. Get your website on Google MyBusiness and Facebook Business pages.

If you want to rank higher in search rankings, in 2021 you must verify all of the information that is being displayed about your business.  Make sure to claim and fill out everything completely so that users can find as much information about your business as possible.

12. Make sure that you’re verified on Yelp too!

In 2021 if you want to show up in search results, it’s important that users can find out what your company is all about. It’s not enough to just create a great website anymore; you need to start optimizing for mobile & social too!

13. Add your website to Google Webmaster tools (if you haven’t already)

If you’re not familiar with the concept of search ranking, you must start learning more. Once again in 2021 mobile is going to be a primary factor when it comes to rankings.  As a result, if your website isn’t responsive mobile friendly you’re going to be in a lot of trouble.

14. Add Google Analytics (again, if you haven’t already)

In 2021 you must begin tracking your website’s search rankings and use this information to improve your SEO strategy over time. If you don’t have analytics set up on your website yet, add it as soon as possible!

15. Use social media (especially LinkedIn) to get your name out there

You must begin connecting with more and more people on social media. Remember, the goal is to spread brand awareness while also building trust among consumers. With a LinkedIn account, you can connect with professionals in your industry and share knowledge about what it takes to be successful!

16. Make sure that your website is running off an HTTPS connection

In 2021 it’s going to be more important than ever to use a secure website address.  You must change your current connection as soon as possible!

17. Don’t forget about local SEO & Google My Business as part of your overall strategy

In 2021 it’s going to be important that you optimize for mobile and social media too because they are becoming a primary ranking factor.  If you don’t have your business verified on Google My Business or Yelp, you must get started doing so!

20. Start getting reviews and ask for them wherever possible

In 2021 if people can’t find out what other clients think about your company, they are not likely to trust you. It’s extremely important to get reviews and make sure that you are getting them in front of your target market.

18. Optimize your website for mobile + social media

In 2021 it’s going to be more important than ever before to optimize your website for search rankings!  To remain competitive, we recommend looking into tools like Google Webmaster’s Console to help you get started!

19. Start using Schema markup on your website wherever possible

In 2021 you must take steps towards adding schema markup to your content.  Make sure to use this across the board to make life easier for Google!

20. Create blog posts and share them with as many people as possible

It’s important that you start blogging and regularly communicating with your target market. As part of this process, it’s a good idea to share posts on major social platforms to spread the word about what you’re doing!

21. Make sure that you’re using video on your website too

You must start using video to share information about what is going on within your company. If people can see who they are buying from it builds trust! If you can’t set up a video camera, we recommend setting up a Skype account!

22. Use other “local SEO” directories to help you get found on Google Maps

Did you know that there is an entire business directory dedicated to helping people find businesses on the web? If you’re in the garage door industry it’s going to be important that you get found on Google Maps as well!

23. Don’t forget about building links to your website to improve your search rankings

In 2021 it’s going to be important that you build quality backlinks wherever possible.  You can do this by reaching out to other blogs and businesses in your industry!

24. Reach out to local areas across the web like Reddit, Yelp & Twitter

In 2021 you must use Reddit, Yelp, and Twitter to share what is going on with your company. This way people can see what you do before they make a purchase!

25. Develop an offline presence through handouts at local events, informational calls, or community-focused activities

You must start reaching out to other people in your local area. Be sure to let them know what you do and how they can get in touch with you!

To be successful in the garage door industry without hiring more staff, you must use a few tricks like implementing local SEO & GMB, using video on your website, and reaching out to other people in your field.

If these tips seem overwhelming or too time-consuming for you, don’t worry!

If you want help we’re here waiting with open arms just send us an email at sarahalignmnetonline.com about how we can partner together!

What are some of the strategies that have worked best for you?

We’d love to hear from our readers whether they’ve been successful following this guide or not.

Let us know what has helped give your company success so far by leaving a comment below right now!

The Latest in 2021 SEO and Content Strategy from the Experts

The Latest in 2021 SEO and Content Strategy from the Experts

Hello readers! My name is Offer and I’m the founder of Optymizer. I hope you’re having a good day. This month’s article is about the latest in SEO and content strategy from experts to help you stay on top of things during one of the most fluid eras in internet history.

We all know that our business models are changing drastically because of the internet and there’s not much we can do about it. But what we CAN do is make sure that we’re up-to-date with this month’s SEO strategies and content development changes so that we’re ready for whatever happens next. I invite you to read on for some great insights on these topics from some experts in their respective fields!

So, What is the latest in SEO and content strategy?

The internet is a complex machine that every day seems to have some new feature that the experts are having to identify and adjust for. No one knows the next innovation that will happen on the internet and no one has predicted the drastic changes in business as we know it. The latest in SEO, content strategy, and content marketing from experts can help you stay on top of things.

First, we have to understand the basics of what SEO and content strategy are all about; then we can go into some more advanced strategies for optimizing your website and creating a good user experience and relevant content for your end-users. What is SEO? It stands for Search Engine Optimization, and it’s basically just the steps you take to get your website to appear high up on Google’s search results. There are different ways that users can access the internet, and while it’d be great to have a presence on all of them, SEO really just focuses on Google for now since it’s by far the most widely used search engine.

Good SEO always starts with good content because Google’s goal is to provide the most relevant search results for its users. After that, you have to think about how users will find your page and determine if you need SEO on different platforms like social media or email marketing. It all becomes a complicated web of code that optimizes your website, but luckily some people can explain everything to you. I suggest reading the blog posts by Aaron Weichelt from SEO Power Suite or this expert roundup of SEO tools and resources to get started on understanding the basics of SEO.

What is Content Strategy?

The art of creating content for different types of users for multiple purposes using text, images, videos, audio recordings, and other media sources is the art of content strategy.

Content Strategy is all about creating ways for users to access and find what they need on your website based upon their individual needs, as well as providing an intuitive, relevant experience for them when doing so. Different people want different types of content whether it’s video, text, or images, and sometimes in different formats like PDFs.

Now that you understand the basics of SEO and content strategy, let’s talk about some tools that can help you optimize your website for these concepts. How do you use voice search? Or how do you build a content calendar? This expert roundup from Search Engine Land has answers to all of these questions and more. In fact, this is a great roundup for getting a handle on the latest in SEO and content strategy.

Another great source of information is the Content Marketing Institute and their expert advice for content marketers that lists a lot of different ways to use social media platforms like Twitter, blogs, email marketing, or video. Users’ method of engaging with your brand dictates what type of content they expect.

Some people are getting very “creative” with SEO. They have to since the essence of SEO is a constantly changing process. Take this tool for example that will help you determine what topics are trending on Twitter and adjust your content strategy accordingly:

Content Churn can also tell you if there’s a lot of activity on Reddit related to a specific topic. This is perfect for anyone who wants to optimize their content strategy for different platforms and channels.

Another thing I find interesting about the Content Churn tool is that it can also tell you what types of users are talking about certain topics, which can help you create more relevant content.

Many marketers have tried to use Twitter’s Vine application to help them promote their pages and other content. This expert roundup of ways to use Vine for marketing has some interesting ideas you should try out if you haven’t already:

Sometimes SEO is just as simple as creating really interesting and relevant content that people want to share with others. The more times your website’s shared on social media platforms, the higher your rank will be. This increases your chances of getting more organic traffic from Google and other search engines because they know that you have relevant content for users to find. Here are some great examples of brands who’ve been able to do just that:

If you’re looking for a way to easily visualize all the links pointing back at your website, this new app from LiveChat is perfect. It’s called Linkscape and it will tell you about all the entities that link back to your website, as well as how many links each one has pointing towards it:

The social media world can be a bit confusing when it comes to trying to determine what type of content is best for sharing on different platforms. That’s why this infographic from Visually can help you understand how users share on different social networks:

Of course, there are many other tools available to help with your content strategy and SEO efforts. Some of them are paid-based while others are free or presented for free by agencies that want to position themselves as thought leaders in the space. Whatever you choose, just remember that the focus should always be on creating relevant and quality content that users will want to engage with.

How has the internet changed the business models of today?

Because the Internet is constantly changing, content strategy and SEO are also an evolution. It’s important to stay on top of trends in both these areas so that you have the most relevant information for your users online.

Do you know what topics are trending this year? Are there any specific social media channels that will take off this year in a big way? If you do, let us know in the comments.

Now that we’ve gone over what you need to know about SEO and content strategy, it’s time to put this information into action. Here are some useful resources for learning more:

Useful Blogs For Content Strategy & SEO

#1 Consultant Social Media Strategy http://www.socialmediatoday.com/consultants/10-social-media-strategists-to-follow

#2 Social Media Examiner http://www.socialmediaexaminer.com/category/seo

#3 Muck Rack https://www.muckrack.com/search?q=SEO&page=1

#4 Search Engine Journal http://www.search enginejournal.com/article/2010/01/seo-content-strategy-and-social-media

Useful Websites For Content Strategy & SEO

#1 MarketingProfs https://www.marketingprofs.com/articles/2013/30274/top-10-content-strategy-and-seo

#2 MarketingProfs https://www.marketingprofs.com/articles/2012/28267/68-buzzfeed

#3 Search Engine Watch http://searchenginewatch.com/section/Content_Strategies

How can we potentially prepare for the next big change on the internet?

Because the Internet is constantly changing, content strategy and SEO are also an evolution. It’s important to stay on top of trends in both these areas so that you have the most relevant information for your users online.

The internet has allowed people to do more things with less time and money. For instance, the increased use of apps has made it easier for people to do things faster than before. The increase of smartphones and tablets is also changing how we consume content.

How will big data affect the future of SEO?

Because Google doesn’t give out their exact algorithm for public consumption, content strategy and SEO experts must be able to analyze content to determine what is working and what isn’t. Tools like Moz’s Open Site Explorer have helped track links in the past, but they may be phased out in favor of Google’s own big data tools:

What are some ways that small businesses can improve their SEO strategy?

Smaller businesses often don’t have the resources to put into a huge SEO campaign. However, they also don’t need to be spending hundreds of thousands of dollars on their SEO efforts for them to be effective. Instead, smaller businesses should focus on creating useful content that will attract people organically.

This content is a perfect outline of SEO and content strategy.

The internet is a complex machine that every day seems to have some new feature that the experts are having to identify and adjust for. As more people get on the internet, we will continue to see drastic changes in business as we know it and no one knows what the next innovation will be. The latest in SEO, content strategy, and content marketing from experts can help you stay on top of things.

The checklist below can help you decide which platform or tools are best for your company:

– Paid-based: There are many paid-based tools available for your SEO needs. You could purchase a single tool such as Moz or AdWords or opt for a suite of tools like Google Analytics which monitors your social media, search engine optimization, and more.

– Free-based: There are many free tools available that can help you optimize your SEO and content strategy. Two of the most commonly used tools on the internet are Google Analytics and Moz Open Site Explorer. These both monitor important things such as keyword use, visitor count over time, and were important links are coming from.

– Other: You can also combine tools to get a more comprehensive view of how your online presence is doing. For example, you might use Google Analytics and Webmaster Tools (Google) in conjunction with other Moz Suite products such as Open Site Explorer or Followerwonk for Twitter analytics. The combinations are many, but it helps to understand what you are working with.

Marketing is a subset of the content strategy and SEO topic area. It refers to all things marketing-related including product management, sales management, customer relationship management, e-commerce/retail, and even crisis communications. Marketing is an ever-evolving category that caters to the needs of online customers and how they engage with brands.

People use social media platforms to share information about brands and products that they like, so marketers need to take advantage of this kind of marketing by interacting and engaging with customers regularly. The power of social media as a marketing tool is only going to get stronger in the next decade.

Content Marketing will be a big part of any future SEO strategy.

Search engine optimization and content strategy have become almost synonymous, and both topics are very closely related to marketing. For marketers to optimize their content, they must consider who the target audience is, what keywords should be included in the text and how best to get more shares from the community. Content strategy is a very important and effective marketing practice that will continue to grow over the next decade.

Content Strategy is a process that defines how content can be created, shared, and maintained overtime to get the most out of it. It includes publishing content on various channels, linking related pieces together when possible (e.g., blog articles to landing pages), and keeping content fresh over time.

Content Strategy is something that all business owners should keep in mind when planning for the future. SEO is important, but it has a lot of competition out there from major social media platforms like Twitter, Facebook, and LinkedIn. All in all, Content Marketing will be a big part of any future SEO strategy.

Content marketing is a type of marketing that revolves around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – intending to drive profitable customer action. It’s not really an alternative to paid advertising; rather, it complements it in many ways. Rather than interrupting consumers with advertisements, content marketing is universally welcomed as a helpful force in the online space, creating connections with people on an individual basis.

Content Strategy includes publishing content on various channels, linking related pieces together when possible (e.g., blog articles to landing pages), and keeping content fresh over time. A content strategy could be part of your marketer’s main focus but can also be an important part of a company’s overall marketing plan. Over time, the process of content creation and distribution will become increasingly automated as artificial intelligence becomes more refined, so brands need to start preparing for this now.

Content strategy is one of those terms that gets thrown around to mean just about everything online—and often not in a good way. When done well, the content strategy helps to guide marketing planning and execution. Although you may be tempted to jump right in and begin writing your blog posts or creating video scripts today, there’s a lot of groundwork that needs to be laid before you launch your first piece of content.

The latest in SEO and content strategy from the experts can help you stay on top of things. The internet is a complex machine that every day seems to have some new feature that the experts are having to identify and adjust for. No one knows the next innovation that will happen on the internet and no one has predicted the drastic changes in business as we know it.

If you are looking to get ahead of your competition you want to understand the latest in SEO, content strategy, and content marketing from experts. If you are serious about social media marketing and making sure that you can compete with major corporations in your niche then marketers need to take advantage of this kind of marketing by interacting and engaging with customers regularly.

Alignment Online Marketing is a digital marketing agency located in Israel. They have vast experience providing all types of online marketing services to clients throughout the United States and around the globe.

What is Content Marketing? – Definition & Examples

What is Content Marketing? – Definition & Examples

The goal of content marketing is to create and share valuable, relevant, and consistent content that attracts a clearly defined audience.

This can be done through blogs or videos that are uploaded on social media platforms such as Twitter, Facebook, and Instagram. Your primary objective is to drive profitable customer action by providing your readers with something of value in return for their time and attention.

What Is Content Marketing?

Content marketing is known as an approach to creating valuable content that attracts, acquires, and engages your defined target audience.

The content should be so useful that it motivates the reader or viewer to take some kind of action that will lead you to your goal whether it’s through making sales, generating leads for your business, or improving the reach of your website.

The main purpose of content marketing is to create a consistent flow of valuable and relevant information while building trust with your target market.

You can use social media platforms such as Twitter, Facebook, Instagram, or even YouTube and SoundCloud to distribute this content throughout these networks however it doesn’t end there.

You must then use several different tactics to drive traffic, engagement, and sales into your marketing funnel.

Once you have created this content you must know your target audience because it will help you understand what kind of content they are looking for. If anything is missing make sure to fill in the gap with quality content, videos, or blog posts.

Using this approach will not only help you to stand out from your competitors but it can also boost your rankings in search engines as well which could mean extra traffic for your website and business.

Of course, there are several ways that you can do this, but the best ones I have found are through what I like to call the three P’s – Provide, Promote and Protect.

The first step is by providing relevant, valuable, and interesting content as a way of adding value to your customer’s life. The second step, promote it through different streams such as social media accounts or even email marketing so that you can let your target audience know about it before anyone else.

The third and final step is to protect that content from people who will try to copy it or even steal your ideas because this can be easily done if not careful with plagiarism software. You must keep track of how many shares, views, and comments there have been on your content as well as any SEO performance.

Content Marketing Components

Many different elements make up content marketing but there are three in particular that you must focus on if you really want to benefit from this form of marketing.

The first is your target market, finding out who they are and what they are looking for can help to improve not only your business but your rankings in search engines as well.

The next is your content, you must create relevant and useful content that will provide real value to your audience. This has been proven by many businesses over the years and it’s very cost-effective which makes it a great way for you to spend less money on marketing while having more success with your results.

The third part is monitoring, this will allow you to monitor your progress and any changes that are taking place.  You must be extremely careful when doing this as some of the content that you post can sometimes end up becoming plagiarized or even stolen by people who have no intention of using it for anything other than making a quick buck.

Content Marketing Benefits

Just like any other marketing technique, many benefits will come along with content marketing as well. These can include the following:

Build Trust This is one of the most important things when it comes to your business because if you do not have trust from your target market then they will not listen to anything else that you have to say.  The best way to do this would be through consistent and quality content that is not only showing them your expertise but can also give them ideas on how they can improve their business as well.

Create Credibility, In addition, it will help you build credibility with your audience which makes it easier for them to trust you in the long run. You must stay consistent with your content so that you can continue generating results for them.

Generate Leads As well, this can also be used to generate leads which are vital if you want to bring in more sales, it’s a great way for you to boost your conversion rates as well since people will be more likely to buy your products and services after reading your content.

Content Marketing Examples

Now that you have an idea of what it is, let’s take a look at some real-life examples so that you can see how other companies are using this strategy to bring in new customers and increase their revenue.

Relationship Marketing Solutions Content example: A business offering relationship marketing solutions will create content on topics such as improving customer service, engaging more effectively with your audience, and even what the latest trends are in social media. This is an excellent way for them to attract customers who want to improve their relationships with others while also making it easier for them to get into contact with businesses that can offer them services.

Bloggin’ Domains Content example: A business offering web hosting services will create content on blogging topics such as affiliate marketing, blogging, and even SEO tips like how to rank higher in search engines for their audience which can help them find these services that they need. This will also serve as a way for them to generate leads from their audience and this will lead to more sales.

Web Traffic Life Content example: A business offering web design services will create content on topics such as website traffic, SEO techniques, page load times, and even the latest trends in the industry for their audience which can help them find these services that they need. This will also serve as a way for them to generate leads from their audience and this will lead to more sales.

Website Analytics Pros Content example: A business offering website analytics services will create content on topics such as the latest web trends, Google Analytics tips for beginners and advanced users as well as how to improve mobile usability and convert visitors into paying customers. This is an excellent way for them to attract customers who need website analytics and this actionable content can help them with their services.

Content Marketing Ideas for Your Business

You don’t always need to write articles, in fact, some businesses may prefer to create videos, images, or even infographics but whatever you decide to do make sure that it is relevant and valuable information for your audience. This will help you gain their trust and respect over time which can lead to more leads and sales.

Content Marketing Resources

Now that you’ve seen how it works, I hope this has helped you better understand what content marketing is all about. Now, if you are looking for some real-life examples or maybe even want to learn the basics on how to get started and find out the best ways for your business then check out these resources.

Content Marketing Institute: http://contentmarketinginstitute.com/

Definition of Content Marketing: http://contentmarketinginstitute.com/what-is-content-marketing/

Ready, Set, Go With Your Content Marketing Strategy

Content marketing is a strategy that can help you generate leads and sales by providing engaging, value-driven content to your audience.

There are many different ways in which this content can be created from written articles or videos to infographics or images. The key is creating valuable content for your readers that they will want to share with their friends and family so you’ll see higher engagement rates as well as better conversion rates since people will have more trust in what you’re offering them when they read it.

If interested in learning how we could help put together an effective digital marketing plan on behalf of your company, contact us today!