Alignment Online Marketing can help. We offer a free SEO Snapshot Report that will give you an overview of how your site is currently performing.
Ready to get clear on your current SEO status? Alignment Online Marketing can help. We offer a free SEO Snapshot Report that will give you an overview of how your site is currently performing in terms of search engine optimization and what areas you should focus on for future growth. Contact us today to learn more about our report!
The Mobile performance score is based on how well a company’s website displays when it comes to viewing on mobile phones. This includes things such as if the homepage loads quickly, if scrolling and clicking through content feels easy or difficult, and has there have been any changes made for that specific platform?
– The higher this grade will be because it shows that a company is willing to make changes for their website in order to provide the best experience possible
The Ecommerce grade is based on the company’s ability to provide online shopping. This includes things such as if they have an easy way for visitors to create a profile, purchase items and check out without having to leave their site.
The higher this score will be because it shows that a company wants customers who are new or returning to visit and buy items without a lot of hassle.
Here’s how to get your free SEO Snapshot Report:
- Visit Alignment Online Marketing’s website, alignmentonline.com
- Check below or Click on the “Free Performance Snapshot” button on the site
- Fill out all fields in order for us to have a clear understanding of your site, its content and audience
- Click the “Submit” button
- Check your email to view the complete report
What is going to be included in the report?
First of all, you’ll get your overall online score which is based on your scores for:- Listings
- Reviews
- Social
- Website
- Ecommerce
- Advertising
- and of course SEO
Listings – Can consumers find your business?
The report will rank your listings based on the following:- Google (we’ll determine which keywords you’re ranking for),
- Bing/Yahoo!,
- and Yelp.com.
- The better your listings are, the more likely it is that you will rank well in search engines and have a higher visibility for people to find your business online
- If they’re bad or nonexistent, then good luck ranking on Google!
- The more accurate your listing is, the better chance you have of ranking well in search engines and getting higher visibility for people to find your business online.
- If you’re ranking well and have high visibility for people to find your business online, then this is likely because you’ve done SEO work on these sites or created listings with accurate information.
Reviews – Do consumers trust your business?
Reviews are a major factor in determining whether or not consumers will trust your business.- If you have good reviews, then people are more likely to buy from you because they know someone else has already trusted them. This is why it’s important to get positive reviews for your website and social media accounts so that this can lead to higher rankings in search engines.
- If you have bad reviews or none, then people are less likely to buy from you because they don’t know if the product will be any good. This is why it’s important that each review has a relatable and personal story about your business.
- The total number of online reviews found on sites monitored for your business is an important factor in the overall grade.
- The better your reviews are, the more likely it is that people will trust you and buy from you.
Social – Do consumers like your business?
Social media is a major factor in determining whether or not consumers will like your business- If you have more likes/followers on social media, then people are more likely to follow and buy from you
- Social Media Presence – The total number of followers found for your business across all monitored sites. The better the numbers, the higher the grade.
Website – Can your business website convert visitors into customers?
A website is one of the most important factors in determining whether or not a business will be able to convert visitors into customers.- The better your site, the more likely it will get traffic and rank well on Google. This is because you’re showing up higher in search engine results for keywords that people are searching for online, which makes them more likely to click and come visit your site.
- The better your site, the more people will like it because you’re following best practices for things such as content length and page load time.
Website Presence – Is there a website?
If so, are they up to date with all of the necessary information on them? The Website presence grade is based on the existence of a website and how up-to-date it is. The better your site, then the higher this grade will be.- The more outdated or inaccurate your site, the lower this grade will be because you’re not following best practices for things such as content length and page load time. This can lead to people more likely not trusting to click on your results business.
- The more outdated or inaccurate your site, the less likely it is that people will like and share.
Website Quality – How well can they convert visitors into customers?
The website quality grade tells you how well a business’s website converts visitors into customers. This is based on the number of conversion events (sales) found for your business. The better your site does in converting visitors into customers, the higher this grade will be. This is because you’re showing up higher for keywords that people are searching for online and they perceive your business as more trustworthy than those who have lower grades How are Website grades calculated? Website grades are a way to know if your website is good. It is determined by how well you compare to other websites in your industry. Each grade in the Website section is determined by the percentile range that you fall into when compared to other businesses in the same industry. The higher you are in comparison, the better. How often do grades change? Grades can and will fluctuate at any time. This is because it all depends on how well your website or social media account performs when compared to other businesses within your industry. Grader beware! Things happen fast online and companies that were once a shining star could be put to shame by a competitor. The more and better your business performs, then the higher likelihood that it will get high grades.Homepage Content – Is there good information about what you do?
The Homepage content grade is based on how much key business information was found on a company’s homepage. This includes things such as: getting in touch with them or visiting their social media pages. The more information found, the higher this grade will be because you’re providing visitors with what they need to know about your business and how they can contact or interact with it.Homepage Appearance – What does the homepage look like?
The Homepage appearance grade is based on a company’s homepage design and content placement. This includes things such as the layout, images, and font. The better your homepage design is in comparison to others within the same industry, then the higher this grade will be.Homepage Navigation – Can visitors find what they are looking for?
The Homepage navigation grade determines how easy it is for a visitor to get around on a company’s homepage. This includes things such as how easy it is to find search bars, where products and services are located, or customer service information The easier a visitor can navigate around your website, then the higher this grade will be because they’re more likely to explore what you have to offer instead of leaving right away.Homepage Content Quality – Is there quality content?
The Homepage content grade is based on how well written and relevant the content was found. This includes both text and images in regards to what a visitor can find when they land on your homepage. The better your website’s homepages are, then the higher this grade will be because you’re providing visitors with valuable information about your business.Homepage Content Usage – How much content is being used?
The Homepage content usage grade is based on how often a company uses its homepage to share new information. This includes things such as blog posts, social media updates, or promoting products and services that are available for purchase The more you use the homepage to share new things, then the higher this grade will be because it is directly related to how often your website or social media account postsHomepage Search Bar – Is there a search bar on your homepage?
The Homepage search bar grade determines if there’s an easy way for visitors to find what they’re looking for. This includes things such as finding a search bar at the top of your homepage, along with up-to-date information The more you have on your homepage that visitors can find by searching for it, then the higher this grade will be.Homepage Contact Page – Is there contact information?
The Homepage contact page grade is based on if there’s contact information for your business. This includes things such as a phone number, email address, and physical location. The more contact information there is on the homepage, then the higher this grade will be because visitors are able to easily find how they can get in touch with you.Homepage Social Media Links – Does it have social media links?
The Homepage social media links grade is based on if your business has a homepage that includes any social media account information. This includes things such as Twitter, Facebook, or Instagram. The more you have to offer in regards to contact and interaction with the company through their homepage, then the higher this grade will be.Homepage Vocabulary – What is the word count of your homepage content?
The Homepage vocabulary grade determines how well-written and understandable the content found on a company’s home page is. This includes things such as the number of paragraphs or words, sentence length, and complexity. The higher this score will be if you have more readable text on your website because it gives visitors an easy and positive first impressionHomepage Image Count – How many images are on your homepage?
The Homepage image count grade is based on how many photos a company has on its home page. This includes things such as the number of photos, the size of each photo, and how relevant they are to what visitors will find when they visit your website. The more you have, the higher this grade will be because it shows that your company is willing to provide visitors with a visual representation of what they’re looking for on their homepage.Homepage Video Count – How many videos are posted?
The Homepage video count grade determines how much a company relies on visuals in order to communicate its message. This includes things such as video length, quality, and how often videos are posted. The higher this score will be if you have a lot of visual representation on your homepage because it provides visitors with a variety to choose from when looking for what they’re interested in.Homepage Speed – How fast is the page loading time?
The Homepage speed grade is based on how fast your site loads. This includes things such as the time it takes for a page to completely load, the number of elements that are slowing down the loading process, and if there’s any unnecessary content. The higher this score will be because it shows visitors that you have an efficient website.Homepage Google Page Rank – What is the page rank?
The Homepage google page rank grade determines how many other websites link to your homepage. This includes things such as if there’s a lot of traffic coming from search engines and social media sites or not much at all. The higher this score will be because it shows that people are finding your homepage on their own, and not through recommendation. The home page score is based on the company’s ability to provide a user-friendly website for visitors. The more contact information, social media links, images, and videos are available on the homepage, then the higher that grade will be.Mobile Performance
The Mobile performance score is based on how well a company’s website displays when it comes to viewing on mobile phones. This includes things such as if the homepage loads quickly, if scrolling and clicking through content feels easy or difficult, and has there have been any changes made for that specific platform?
– The higher this grade will be because it shows that a company is willing to make changes for their website in order to provide the best experience possible
Mobile Speed – How fast does the page load?
The Mobile speed grade is based on how quickly your site loads when it’s viewed through a mobile phone. This includes things such as if there are any delays or errors, and if you’re able to scroll and click through content without any issues. The higher this score will be because it shows that a company has taken the time to optimize their website in order for visitors on mobile phones to have an easy experience.Mobile Visuals – What is the quality of visuals?
The Mobile visual grade is based on how well videos, photos, and text display when viewed on a mobile phone. This includes things such as if there’s any pixelation or distortion, how fast the website loads for different sized screens, and whether or not content is too small to read. The higher this score will be because it shows that the company has taken the time to optimize its site in order to provide the best experience possible. The mobile performance score is based on how well a company’s website displays when it comes to viewing on mobile phones. This includes things such as if the homepage loads quickly, if scrolling and clicking through content feels easy or difficult, and has there been any changes made for that specific platform. The higher this grade will be because it shows that a company is willing to make changes to their website in order to provide the best experience possible.Ecommerce – Can consumers instantly buy from you online?
The Ecommerce grade is based on the company’s ability to provide online shopping. This includes things such as if they have an easy way for visitors to create a profile, purchase items and check out without having to leave their site.
The higher this score will be because it shows that a company wants customers who are new or returning to visit and buy items without a lot of hassle.
