You Want to Make Sure Your Business Is Getting the Most out Of Google My Business, but It Can Be Hard to Know Where to Start.
There are so many different ways you can optimize your presence on GMB-from optimizing your business information and photos, to strengthening your SEO with certain best practices in mind.
We’ve put together a list of 7 hacks that will help you get more traffic from Google My Business in 2021. These tips will help you maximize the potential of this free tool for local businesses!
#1 – GMB Loves it When You Post Images and Videos!
This hack applies to both your business information page and claims page, but you’re going to want to focus on your business information page for this hack.
To get more traffic from Google My Business in 2021, you’re going to want to make sure that you have as many images as possible as well as videos available.
Google My Business will give you a couple of different options-either post a video about your business on YouTube and then embed the video onto the website OR post a few pictures of what’s going on at your business.
Images are a big part of Google My Business because they make for a better user experience and it’s all about that user experience when you’re using Google My Business to get more traffic in 2021.
Make sure you post at least 10 new pictures every week and make sure your Google My Business page is as visually appealing as possible.
You might even consider hiring a professional photographer and videographer to do the work for you.
Don’t just upload random pictures and videos that don’t have anything to do with your business-you’ll want to take time and care when it comes to this part of your GMB profile.
You can take pictures while you work, of things you like, or anything else that could be relevant to your business.
When it comes to videos, make sure that you’re posting any news about your company and even some testimonials from clients-videos are the best way to do this!
Remember: Post at least 10 new pictures every week along with a video.
And Don’t forget to take pictures of the team at the office, the people who run your business, and anything else that could be interesting to potential customers.
Of course, you should post your Identity images only! Don’t post images of your competitors, delete them immediately.
#2 – Have 5 Stars Reviews Strategy to Boost Your GMB Listing
One of the easiest ways to get more traffic from Google My Business in 2021 is by having as many 5 star reviews as possible.
These 5 Star Reviews will boost your Local SEO rankings and will bring you more business!
Be sure to thank any past customers who write a review for you because this means they’re dedicated to your company and your product.
It might even be a good idea to give previous customers an incentive to leave reviews for you, such as a discount or another perk that you could offer them.
If this is too difficult for you, just hire a service like Fivver, where people will leave 5-star reviews on your GMB page for five dollars.
Make sure you’re ready to answer any comments or questions that previous customers might have.
Respond to reviews as soon as possible because people expect to hear back within 24 hours.
If you need more reasons to convince you why having 5-star reviews will help your business in 2021, check out this blog!
You should encourage your team to always ask for review and feedback at the end of every transaction.
In case of encountering a bad review or criticism, try to approach the situation with professionalism-appreciate their patience, and apologize for the negative experience.
If possible, offer an incentive or some sort of compensation (and do not ask for reviews).
When you have more 5 star reviews on your Google My Business page, this will help your listings rank better in search engines like Bing and Google, which will increase your traffic in 2021.
Don’t be afraid to reach out to a professional for help!
#3 – Make Sure You Are Adding at Least 5 New Posts a Week on Your Local GMB Business Page
Adding new posts to your Google My Business page will help develop more connections with customers and engage them in the conversation!
You should be posting about any new services, products, news, or events that may interest your customers.
As users continue to share posts from your business on their timelines, the bigger audience you’ll have for your business.
You can even use the same strategy on your other social media pages! For example, if you post about an event that’s coming up on Facebook, take a screenshot of it and post it to your GMB page too!
At the beginning of every week, try brainstorming some new ideas for posts-you should think about your audience and what they would be interested in reading.
You should make sure to include strategically your targeted keywords in every post, use splashy images, and be sure to post regularly!
This strategy will help with local SEO rankings and gain more traffic from Google My Business in 2021.
Post new Offers posts regularly and What’s new to make the most out of your GMB profile.
I also found this great hack that you should always link back to your older posts and website pages so that you can increase your backlinks which is also important for local SEO rankings.
The Summary body section, allows you to put in a large amount of text, but Google will automatically cut it down to about 160 characters.
You can also add images, links to other pages, videos, and more! Use it to create backlinks to your website with rich anchor texts.
You can even use it to put in a call-to-action and link to your social media pages and website!
Keeping these hacks in mind will help you make Google My Business work for you!
It’s now easier than ever to use GMB as part of your SEO plan.
As long as you’re consistent with posting new relevant content, you should be able to create a steady stream of visitors from your GMB listing in 2021.
You want things like reviews and check-ins to reflect well on your company’s profile too!
As long as you’re using this guide, you’ll see how much easier it is for customers to find your business and connect with you.
Add photos of your products, facilities, and other services to give visitors a better idea of what you have to offer.
This will also help with SEO rankings as well so Google can display all that information in 2020!
Google My Business has changed quite a bit over the years it used to be called Google Places.
Google My Business provides a lot of other functionalities as well, such as Google Maps, Instagram integration, and even the ability to view other users who have saved your page for future reference.
It’s really up to you how you want to use it!
For local searches, GMB is probably the number one way that people are finding businesses.
With these tips, you’ll be able to make sure your company’s GMB profile is as useful as possible and attracts users from all over!
#5 – Getting More Traffic from Google My Business by Utilizing Search Queries
You can find new ways to get more traffic from Google My Business in 2021-just by looking at search queries!
A great way to do this is by using the keywords and phrases that your customers type into Google before they click on your website.
Make sure that you’re using these same keywords and phrases to optimize your Google My Business listing, as well as other pages on your site.
For example, if someone types in the phrase “Montgomery landscapers,” you might want to have a section of your GMB page where you list all the services you offer-like “Montgomery landscaping,” “Montgomery lawn care,” etc.
You should also try to use keywords and phrases that are perfectly relevant, but aren’t too popular just yet-this way you can be the one who ranks for those search queries!
Use Google Trends to monitor search traffic for certain keywords or phrases, and make sure you’re optimizing your business profile for the right things.
A great way to promote your company is by using photos of real customers who have had positive experiences with your products or services!
Make sure that you keep these images up to date with current events, new items, or anything else that can keep your company’s profile fresh!
One way to do this is by using geotags in 2020 so people can see how far-reaching your business is.
This will also help boost your SEO rankings in 2021 and get more traffic from Google My Business in the future.
Of course, you should make sure that your company logo is on these images as well!
This will help with your branding and keep your business at the forefront of people’s minds.
You can do this by posting new images regularly or by hosting some sort of weekly contest.
This will help you attract more attention and get more traffic from Google My Business in 2021!
#6 – Getting More Traffic from Google My Business by Adding FAQ’s
One of the most important things you can do to get more traffic from Google My Business in 2021 is by adding a FAQ.
FAQs will help increase your online presence and customer engagement!
This is because, when people are searching for solutions to their problems or trying to make decisions, they’re going to turn towards their search engines.
If they search for something like, “how do I get rid of weeds in my lawn?” make sure you have an answer on your FAQ page that is informational, detailed, and easy to understand.
Include details like the exact products you use for certain tasks, what time of year it’s best to take care of these issues, etc.
Your answers should also be thorough enough so people can tell if they’re going to have to do a lot of work or if it’s going to be a quick solution!
You should also make sure that you’re keeping your FAQ page up-to-date with the newest information including how best to use new products or services.
This will help you get more traffic from Google My Business in 2021 and give people an easy way to find solutions for their problems!
#7 – Getting More Traffic from Google My Business by Optimizing Your Page
When someone goes to your GMB page, one of the first things they’re going to see is your NAP (Name, Address, and Phone Number).
This is why it’s so important to make sure that this info is correct and easy for people to read.
For example, you should take advantage of Google My Business tools like Google Posts to get your NAP information up-to-date across all platforms automatically!
You can also use these tools to provide details about your hours of operation and location.
This will help search engines pick up the right data, which could leave you with more traffic and higher rankings in 2021.
If you’re not sure what business details to provide, Google My Business has great tutorials that will help you get started!
This will give you an idea of your current rankings so you can work together with the SEO experts at Optymizer to improve your future rankings.
We’ll help you find the best SEO options for your company so you can get more traffic from Google My Business in 2021!
That Was 7 Hacks to Get More Traffic from Google My Business in 2021.
We hope you found this article to be helpful! If your business is not yet on Google My Business, we encourage you to sign up and take advantage of these 7 hacks. We’re confident that by following our advice, you’ll find a significant increase in traffic from Google My Business in 2021.
To learn more about how SEO can help boost your rankings or what it means for a company to have good NAP information online, use the links below as starting points. There are many ways an expert consultant like Optymizer can work with companies looking to get their name out there-so don’t hesitate to reach out today!
Are You Looking for A Way to Get More Traffic from Google My Business?
There are many ways to increase your ranking on Google My Business. One of the most important is by optimizing your page with correct NAP information and social media links. This will help people find you online, which could lead to more traffic in 2021!
If you’re not sure how best to optimize your GMB page or what NAP information should be included, don’t worry-our team at Alignment Online Marketing has all the answers!
Contact us today so we can work together on getting more traffic from Google My Business in 2021!
To learn more about how to get more traffic from Google My Business in 2021, contact us today!
Search engine optimization is the key to ranking high in search results for terms that are relevant to your business. If you’re a locksmith, then you’ll find this guide helpful because it has some excellent tips for optimizing your website with keywords that will help potential customers find you!
Alignment Online Marketing provides SEO services and consulting to small businesses who want more traffic from Google. We’ve helped over 500 clients rank higher on Google by using proven strategies like keyword research, content marketing, link building, and social media management.
If you’re a locksmith, then you’ll find this guide helpful because it has some excellent tips for optimizing your website with keywords that will help potential customers find you!
Where to Use Locksmith Keywords?
Your keyword choice shouldn’t be random; it needs to be deliberate. You’ll want to try using them in the title of your website, in your meta description, and even on a page with your content like titles, headings, and images.
Place keywords in the content of your locksmith website because this is where users will scan. For instance, in your heading, you’ll want to use the words “locksmith service” so that when people search for locksmith service in their area they see your business. You’ll also want to be specific about what kind of locksmith services you offer like high-security deadbolts, emergency lockout help, and keyless entry systems.
In your copy, you’ll want to use “locksmith near me” because being specific with the terms people search for will help you rank higher on Google’s results page. You should also mention what kind of locksmith service is offered in your area. Are you a 24-hour emergency locksmith? Do you specialize in car keys? Just be careful not to overdo it. If you’re putting the same phrase in every other sentence, then people will think that your content is spammy and Google won’t rank you high for those terms.
Add Geo-targeting to Your Locksmith Keywords
Many of the tools in our Locksmith SEO package will include geo-targeting so that you rank higher on local results for customers near you. This is important because if someone needs a locksmith right now, they aren’t going to search geographically far from their location. Instead, they’ll get more accurate results by searching with their city and state in the search bar.
When you use geo-targeted keywords, then customers are more likely to find your business on Google Maps and rank you high for key phrases like “locksmith near me” or “24-hour locksmith service” depending on what they need. You want them to see your website’s name right away so that they contact you instead of giving their business to your competition.
Create Strategic Headlines, Titles, and Descriptions
There are three main places where you’ll want to optimize your website with the keywords people search for when looking for locksmith service. The first place is in your headline, which usually appears on top of the webpage and in search engine results. For example, if you’ve chosen the phrase “locksmith near me” to target with your keywords, then your headline might read something like “24-Hour Locksmith Service Near Me – Trust Your Local Locksmith!”
This will help you rank higher for that phrase in search engines because Google wants to show its users the most relevant results. If your business is the only one with that specific headline, then you’ll be more likely to rank high on Google search.
If people see results like the above when they search for locksmiths near me, then they’re more likely to click on your website than any other results that don’t have the right phrase in their headline or description. That’s why it’s important to optimize those three places with keywords, so you rank high for the phrases people search for when looking for a company like yours.
Lastly, you should use those same keywords throughout your page content. The more you use specific phrases like “locksmith near me” and “emergency locksmith service,” the higher your page will rank on Google search results pages (SERP). You want to be both informative and persuasive with your content so that users click on one of those three links to visit your website or contact you for a quote.
Here’s a List of Keywords for Locksmiths You Should Focus Your Website
The majority of your customers will find you through Google, which means it’s up to you to make Google happy they found the right results for their searches. Make sure your website is optimized with keywords related to what people are looking for when searching for local locksmith companies. This way you’ll rank high for those searches and drive more customers through your doors.
You Should Also Use Your Locksmith Keywords in Your PPC Ads
In addition to optimizing your website with the right keywords, you should also use those same keywords in your pay-per-click ads. This includes Google AdWords and Facebook Ads since both of these places have a lot of users searching for customers exactly like yours.
You can optimize your ad just like your website by using the same keywords, which helps Google understand what people are searching for when looking for a locksmith company. This is also true of Facebook Ads since both advertisers and users rely heavily on keywords to achieve their goals.
For example, if you have a locksmith ad for “locksmith near me,” the user could click on your ad and be taken to a page where they see the phrase “locksmith near me” over and over again. They might continue reading further down since there’s also other relevant information like contact information and other relevant services, but you’ll have a better chance of closing the deal if they see those words over and over again.
It’s important to note that you should avoid using your PPC keywords too much on your website because it can annoy users and hurt your rankings on Google search results pages (SERP). There’s no quantum limit on the number of times you can use a keyword in your website, but try not to “keyword stuff” too much or it’ll hurt your rankings.
You Should Also Use Your Locksmith Keywords in Your GMB optimization
Google My Business is an extremely important part of your local SEO. If you don’t have a GMB, then it’s time to sign up for one and start optimizing it right away because it can help you rank high in Google Maps.
When people are looking for locksmiths on their phone (and let’s face it, most people use their phone for local searches), they’re searching for locksmiths nearby. As a result, having a GMB and optimizing it with your Locksmith keywords is extremely important to getting those clicks from users looking for locksmith companies in their area.
Google My Business is a Google product so it’s important to keep in mind how Google works when you’re optimizing your GMB. This means you want to focus on adding lots of relevant information about your business, enough so that it all makes sense to a user searching for a locksmith.
Make sure that location-specific info is the first thing users see when they land on your GMB page. If you own a locksmith business in Virginia (VA), make sure to use VA-specific keywords like Locksmith Near Me, Auto Key Replacement Alexandria, Safe Installation McLean, and so on.
You can do this by having a complete address with the city and state included in the GMB title. Google will understand that this business is in Virginia and should rank higher for searches like Locksmith Alexandria and Safe Replacement McLean.
The more often I speak with locksmiths and other small business owners, the more I keep seeing many of them neglecting their web presence entirely. There’s such a huge opportunity for small businesses to rank well in Google by using keywords, and they’re currently missing out on a lot of traffic.
It’s not uncommon for locksmiths to have multiple locations with each location having its website, but this is a mistake because there’s no reason why all of your locations can’t be optimized the same way. Instead of wasting your time and money on multiple websites that do the same thing, you should consider putting all of your eggs into one Google-friendly basket.
The key to ranking high on search engines like google and yahoo is content marketing. To rank well in Google, you’ll need to write blog posts that are optimized with the right keywords which will help drive traffic for your business online. If there’s one thing I’ve learned from speaking with locksmiths across America – it’s how easy it is for small businesses to neglect their web presence entirely by not optimizing their website or PPC ads with relevant keywords. The opportunity cost of missing out on potential customers can be significant so make sure you’re taking advantage of all opportunities available!
If you’re a locksmith and want to rank high on search engines like google and yahoo, I recommend reading the contents of this article. Improving your ranking will make it easier to reach more potential customers through your business. Alignment Online Marketing specializes in content marketing which is a key factor in your online rankings.
The most important part of your marketing strategy is not your website, social media accounts, or even brochures. It’s the Google My Business Reviews you receive. More than 1 billion people use Google each month and they rely on reviews to make buying decisions-so if you want more customers coming through your doors, you must get as many positive GMB reviews as possible! Here are some insider secrets about GMB reviews that will help skyrocket them for your business today.
The most important part of your marketing strategy is not your website, social media accounts, or even brochures. It’s the Google My Business Reviews you receive
The Google My Business Reviews you receive is a big part of your marketing strategy. You can’t afford to not have a good Google My Business Reviews strategy because it’s the first thing people see when they’re looking for a business. It’s also the first thing that someone sees on your listing, so if you want to be successful, it pays to have a strategy.
To get positive Google My Business Reviews, you need to focus on providing great customer service and stickiness for your customers. If you do those two things correctly, then the GMB reviews will follow.
Think of it as a pyramid. At the base, you have great service and stickiness, which creates reviews for your Google My Business page. Then at the top of the pyramid is sales-you need to focus on getting sales to be successful.
More than 1 billion people use Google each month and they rely on reviews to make buying decisions-so if you want more customers coming through your doors, you must get as many positive GMB reviews as possible!
A lot of people are on Google each month. That means that if you can get more positive Google My Business Reviews, then you will have access to a larger audience and that’s always a good thing!
The fact is that when people see an impressive quantity and quality score on the search engine results page (SERP), they’re going to click on your listing because they trust it.
That’s why it’s so important to get more Google My Business Reviews-it brings in customers and the cycle continues!
Tip #1 – Add a link to a review from another customer to show off what other businesses have said about yours
To add a link to a review from another customer, all you need to do is go to your Google My Business dashboard and click on “Customize this page”. This will open up an editing window with the tab in the right-hand column labeled “Reviews”. Next, click on the tab titled “All Reviews” to see all of your reviews in one place. Then click on the pencil icon to edit your review. You’ll see that there’s an option for adding links to other reviews from businesses that have commented on yours.
To get positive Google My Business Reviews, you need to focus on providing great customer service and stickiness for your customers
The most important thing you can do is have great customer service. It’s hard to get Google My Business Reviews if you’re not providing the best possible experience for your customers.
The reason is that people will naturally write reviews about their experiences with your business, so if they have a good time, then they’ll most likely leave a positive review-but it can be even better than that.
If you make an effort to go above and beyond for your customers, they’ll most likely leave even better reviews (and that’s what you want). So just try to do whatever you can think of that might be beneficial for your customers and then see what happens!
Tip #2 – Make sure all of the information in your profile is up to date and correct on your Google My Business page
It’s important to make sure all of the information in your profile is up to date and correct. One way that you can do this is by clicking on the “Customize this page” tab to see a list of recent reviews. From there, you’ll be able to edit your review and the information about your business.
To get more Google My Business Reviews, you mustn’t procrastinate. In fact, you should take care of this right now!
If your GMB listing has a lot of incorrect or out-of-date information, then people simply won’t understand what your business does. Not only that, but if your contact information is incorrect or out-of-date then you won’t be able to get Google My Business Reviews.
As a result, you must check the accuracy of your profile right now before looking for more reviews!
Tip #3 – Make sure all of the services and product offerings are up to date
Another thing you should do is make sure all of the services and product offerings are up to date. If they’re not, then you’ll end up with Google My Business Reviews that don’t match what your business actually provides.
That’s why it’s important to go through this process right now so you can find out if anything needs to be updated before moving on.
Tip #4 – Encourage your clients to leave reviews
If you’re struggling with getting Google My Business Reviews, then it might be because you aren’t encouraging your customers to leave them. The reason for this is simple-you won’t always get the opportunity to get more Google My Business Reviews if people never know about them.
The good news is that it’s not difficult to get more Google My Business Reviews. All you need to do is make sure your customers are aware of how they can leave reviews for you on your page, and then encourage them to do so whenever possible.
So make sure this happens regularly if you want an easy way to boost your position in Google searches.
Tip #5 – Check your GMB profile for negative reviews and address them ASAP
Another way to get Google My Business Reviews is to check your GMB profile for negative reviews and address them as soon as possible. A lot of people will write a Google My Business Review simply because they wanted to complain about something-so if you handle their issue promptly, then they’re more likely to leave a positive review.
As a result, you should always be on the lookout for negative reviews and try to take care of them as soon as possible so you can get the most out of everything!
Tip #6 – Ask your friends and family to write reviews
If you’re wondering how to get more Google My Business reviews, then you might want to think about asking your friends and family. The reason for this is simple-you know that they’ll be willing to help out because people who care about you will usually do anything for you.
This is why it’s so important to ask them whenever there’s a chance that they’re going to write a Google review. The more people who leave reviews for your business, the better off you’ll be in the future!
Tip #7 – Encourage satisfied customers to write reviews over time
Another common question is how often should I get google my business reviews. One good way to get more Google My Business reviews is to encourage them over time. What you can do is send out information periodically that encourages your customers to leave the review after they’ve had an opportunity to use your products or services for at least six months.
Whenever you’re sending out information about new products, special offers, and more, then be sure to include something that will help your customers remember to leave a Google My Business review as well.
this is not an easy solution
Tip #8 – Use the 80/20 rule when you reach out for reviews
Another important thing to consider when trying to get more Google My Business Reviews is how often you ask them. As a result, it’s a good idea to use the 80/20 rule when you do this.
The way this works is that you ask them to leave a Google My Business Review 20 percent of the time, but after they’ve bought your products or used your services, then you remind them about doing so 80 percent of the time. This will help you get more reviews without getting annoyed by constant requests.
Tip #9 – Ask for reviews on your website and business cards
There is a chance that you use a website and business cards to promote your products and services, but what many people don’t realize is that these can also be useful tools when trying to get Google My Business Reviews as well.
As a result, it’s not a bad idea to add a link to your Google My Business page every time you mention it on your website and business cards. Whenever people get the chance, they’ll be more likely to leave reviews for you, and that will help with your overall strategy in the end.
Tip #10 – Get reviews from satisfied customers in person
Another question is how do I get google my business reviews that are 5 stars without being sleazy? One good way to get these types of reviews is by getting them in person whenever possible. This means that you should encourage happy customers when they’re in front of you at the register or wherever else this might occur.
You can simply tell them about your ability to collect Google My Business Reviews when they ask how you plan to get more of them. Then, if they thank you or compliment your business in any way, make sure that you ask them to leave a Google My Business Review after they get home.
get along with people
Tip #11 – Ask for reviews by SMS text message
If you don’t like asking people face-to-face (or if it’s not an option), then there is another possibility worth exploring. You can use the power of SMS text messaging to ask for reviews whenever possible. Just send out text messages to people who have used your products or services letting them know that you would appreciate it if they left a review on your Google My Business page.
This is one of the easiest ways to get more positive feedback about your business, and you won’t have to worry about annoying people in the process either.
Tip #12 – Ask for reviews during phone calls
If there’s a chance that you might receive a phone call from someone who has used your products or services before, then make sure they know what to do at the end of the conversation as well. This is done by asking them if they mind leaving an honest review on your Google My Business page by saying something like, “Do you mind if I ask how you feel about our experience? Do you think it would be alright if we asked you to leave us a review?” Take note of their response so that you can follow up later on.
This will ease into request nicely while also showing that you appreciate their business, which will help you get more positive reviews over time.
Tip #13 – Ask the right way to ask for reviews
What’s important is to make sure that you are asking your customers to leave positive Google My Business Reviews in the right manner. To accomplish this, you need to show them what a great tool it can be for helping other people find out about your products and services as well. If you aren’t doing this already, now would be a good time to start!
Tip #14 – Reply directly on all of your Google My Business Reviews using an email address or another text message service like Text Us Up (textusup.com)
This will put a lot of power into your hands. After all, you can easily reply to any Google My Business Review that comes in by simply doing it from the same phone number or email address. This gives you a better chance at going above and beyond for every single customer as well as getting positive reviews because people want to hear back from their favorite businesses. Additionally, Google will flag positive reviews that are responses to other Google My Business Reviews with a message that says “A business owner on Google responded to this review.”
This helps you get more mileage out of every single positive review in the end, which will help your rankings.
Tip #15 – Work on getting reviews from people outside of your local area
One thing most businesses don’t realize is they can also try to get 5-star reviews for their Google My Business Page from customers all over the world. For example, if you have products or services that have specifically targeted audiences, then you might want to consider asking them for feedback about how great it was to buy something from you online. This could be through email newsletters or personal messages. Plus, if they are satisfied enough with their purchases, then they might be inclined to leave a Google My Business Review as well.
This is even easier than getting local reviews and may help you get more customers in the future as well.
get along with people
Tip #16 – Ask for specific feedback from customers on why they enjoyed their experience with your business so much
There is yet another way to use GMB Reviews to improve your overall marketing efforts too. You can ask customers for specific feedback about what made them such fans of your business or products/services in general. This can help create stronger customer relationships that could lead to even more positive reviews over time as well! To accomplish this, all you need to do is try asking things like: “What was the best part of our customer service?” or “What are some things that you love about our business?”
This provides you with more helpful information over time and could keep customers coming back again and again. Tip #17 – Publish a thank you article to your blog once a week thanking customers for their Google My Business Reviews
This not only shows that you are committed to getting more reviews, but it also helps to get even more people talking about your business online too.
Tip #18 – Get reviews from happy customers using a prepaid postcard
For example, if you sell the newest cell phones on the market, then you can use a “leave review” card template so that people who have bought your product will have an easy way to leave reviews for it on Google My Business. To accomplish this, consider printing up pre-made postcards with the name of your business printed on them along with a URL for where they should go to leave reviews for your company.
They can drop them off at local businesses or mail them in themselves! It’s a win-win for everyone involved and ensures that you’ll get more positive Google My Business Reviews in the future.
Tip #19 – Invite online influencers to sample your product or service
This gets the word out about what you offer and helps build strong relationships with potential customers over time too!
Tip #20 – Push your customers to review your business on Google My Business
Now that you know how to get more reviews from satisfied customers, what do you think about doing this for new customers as well? That’s right: if someone is visiting your place of business then be sure to ask them if they’d like to leave a Google My Business Review. This could also work by having a tablet or smartphone that automatically asks new visitors in real-time whether or not they would like a review too!
If someone is leaving their name and email address when checking out with a cashier at the store, have them write down a quick sentence about why they chose your business. Then publish one of these testimonials on your website so potential customers can see the type of people who already buy from you.
Tip #21 – Encourage Google My Business reviews through your marketing materials
You can also consider asking for more Google My Business reviews on all marketing materials such as fliers and business cards, which will enable you to get even more exposure online too. Plus, these messages should be simple and brief since they’ll only be seen by potential customers, not existing ones. For instance: “Review us on Google!” or “What do you think about our service?” would accomplish this goal really well and could help generate even more positive reviews over time too!
Google My Business is not just about SEO, it’s also a chance to connect with customers! With more than 1 billion people using Google each month, getting your business listed on Google Maps is one of the best ways to increase visibility and put yourself ahead of the competition. It will also help you get more positive reviews from happy customers, which have been shown to improve local rankings by as much as 30% too! So how can you make this happen? The answer is simple: by going above and beyond for every single customer. A great way to do this is by publishing a weekly blog post that thanks all of your customers who have left reviews for your business. This not only shows that you are committed to getting more reviews, but it is also helping you build stronger relationships with existing customers too!
Tip #22 – Focus on the customer experience
It’s also important to make sure that 4 and 5-star reviews are easy for your business to earn. If your company is focused on providing an exceptional customer experience, then this should be achievable by most people.
Tip #23 – Take advantage of automatic reminders with Google My Business
Now, what about those occasions when you forget to ask someone if they’d like to review your business? For instance, if a customer comes into the store or calls up the service department over the phone, would it be easy for them to review you at that moment? It might not always be possible, but another option is for you or one of your team members to send out an email or text message asking someone whether they’d like to leave their Google My Business Review.
Tip #24 – Speak with customers for insights
However, there is another way you can encourage people to review your business on Google My Business, and it involves speaking directly with them! To do this you could ask customers if they have a Facebook Page or write down any platform where they’re active online. This will allow you to find them again at the right time when they’re most likely to respond too. Maybe these individuals are already leaving reviews for other businesses? You can then ask one simple question: “How was your experience?” If they enjoyed themselves enough that would be reason enough to justify leaving a positive review too.
Tip #25 – Encourage customers to leave Google My Business reviews on your website
Another way of encouraging your visitors to leave you a review on Google My Business is by including an “Endorse This Business” widget at the end of these posts. All they have to do is enter their email address, select which stars they would like to give you, and then click submit! Don’t forget that this should include a call-to-action such as “tell us why we’re awesome!” or “don’t just take our word for it, tell everyone else too!”
It should go without saying that the more positive reviews your business accumulates over time, the higher up you should rank search results. Since so much of your business now hinges upon the online world, this is more important than ever before.
Tip #26 – Have a specific thank you page for Google My Business
As I mentioned earlier, showing people that you’re actually asking for their help can have a big impact on whether they leave a review or not! By creating a separate thank you page on your website just for Google My Business reviews, will tell people exactly what to do and where. Not only does this demonstrate commitment towards getting more reviews, but it also makes it really clear to customers how they should leave one too! This boosts conversions and will improve rankings over time-and that’s something any business owner can get behind!
The most popular way of leaving a review these days is through a Google My Business review. I’m sure you already know the benefits of doing this, but now’s a good time to remind you of them.
Tip #27 – Focus on the 5-star reviews
As much as I’d love to say that 4 or 3-star reviews are just as valuable, that simply isn’t true. We all know that Google uses its famous Star Rating System to rank businesses for local search results, and it’s important because many consumers will not even bother looking at anything with less than 4 stars.
Tip #28 – Request Google Business Reviews from people on your email list
Here’s another sneaky tip that will allow you to tap into an entirely separate network of leads…your email subscribers! After all, if people are already receiving updates from your business regularly, why not take this opportunity to ask them directly for a Google My Business review? Whether they’ve already left one or not is irrelevant at this point since you’re asking them regardless. All it takes is one click.
Tip #29 – Display more than just your rating score on your website!
You have the option of showing more information about your business listing on your website by clicking the “View More Details” link under each category. For instance, I could choose to show what time my business opens and closes each day-and if I wanted to? Here’s the best part: If I don’t want this information on my website anymore, all I have to do is click “Remove.”
Tip #30 – Respond and engage with every single review you receive!
Even if it’s negative, make sure you respond to each customer review promptly. When customers visit your Google My Business page, they will see how many people have already commented before them-and negative reviews can be effectively handled by doing so rather than ignoring them entirely. If you’d like, here are some tips to help you better manage your GMB reviews. Lastly, remember that engagement is important because it’s one of the primary metrics search engines use when ranking pages for local searches.
Tip #31 – Email your reviews to others
Believe it or not, just because you ask for them doesn’t mean everyone will actually leave one. The more reviews you request over time though, the more reviews you’ll receive as a result! Tip: Try sending an email to anyone who has already left one and encourage them to spread the word by sharing your Google My Business review with their friends and family. You should also ask if they could leave an additional review somewhere else such as Yelp or Foursquare too since these sites carry a lot of weight as well.
Tip #32 – Comment on reviews that mention competitors’ business names
If someone writes a bad review about your business but leaves another website’s name in the review, make sure you thank them for mentioning your competitor and tell them to avoid doing business with them! For example: “I’m sorry to hear you had such a bad experience at (competitor’s name). We take customer service very seriously which is why we offer free returns. If we can ever be of assistance, please don’t hesitate to ask!”
Tip #33 – Try asking customers who left a glowing 5-star review on someone else’s website to leave another one on your Google My Business page.
Just like tip #28, this strategy also taps into an entirely different network of leads by leveraging the power of peer pressure. Not only that, but it will let others know about all the great things people are saying about your business as well…and there’s nothing wrong with a little healthy competition.
Tip #34 – Tag the owners of other related businesses on your Google+ reviews
Make it a point to tag the owners or marketing managers of any location that has already left a positive review for your business on any network-including Google+. This way, they will receive notifications letting them know their name was mentioned and why.
TIP: From search results, click ‘Write a review’ under the listing you want to comment on.
Tip #35 – Avoid trying to trick people into leaving fake reviews!
If you have ever been tempted to leave one yourself…don’t! Paid reviews are against Google My Business guidelines and can even get you into trouble with the FTC.
Tip #36 – Use hashtags to reach customers on Instagram
If your potential customers are more likely to leave reviews or connect with you on platforms other than Google+, find hashtags they are most likely to use so it’s easier for them to find you. This includes not only general ones like #happycustomer but industry-specific ones as well. For example: If I owned a residential cleaning business that specializes in move-out cleanings? I would search for something like “#moveoutcleanings” and then reach out either by leaving a review or reaching out directly.
Tip #37 – Add additional information about your business
If someone leaves a bad review about another one The key to making this work well is to always follow up with a positive comment to balance things out so it doesn’t look too suspicious. For example: “We appreciate your business. I’m sorry you had such a bad experience at (competitor’s name). We have been in business for over 25 years and take the quality control of our products very seriously. If we can ever be of assistance, please don’t hesitate to ask!”
Tip #38 – Contact customers who are about to leave a negative review
Sometimes customers just need that little extra push to talk through their concerns before they go ahead and do something rash like leave a bad review. Try calling them instead if possible since phone calls are much more personal than email texts-and this will give you a much better chance of turning things around and keeping their business.
Tip #39 – Make sure all of your GMB & other local listings are consistent
You want to make it as easy as possible for people to find, learn about and contact your business-so make sure any other listings (like Foursquare) match up with the ones on Google My Business.
Being consistent not only makes it easier for potential customers to get in touch with you but will also help ensure that all of your hard work doesn’t go unnoticed either! For example: If I had a flower shop and didn’t list my store hours on one platform? That could potentially be hurting me and would be something worth looking into immediately.
TIP: To achieve this, try using Schema markup on all your local listings so you don’t have to worry about manually editing each one.
Tip #40 – Reach out to new customers who are likely ready to spend
If you notice a positive review from someone you don’t know? Try reaching out and directly offering them something for free but make sure it’s relevant! For example: If the customer is reviewing my flower shop, I might send them some fresh flowers with a personal note. This would get their name in front of more people since they will probably share it online, which can be great for word-of-mouth marketing.
Give away something small enough that they won’t feel like you’re trying to entice them into spending money with you, but significant enough that they will be more inclined to come back and spend with your business later on.
Tip #41 – Be strategic about which information goes in each section
There are tons of different sections to choose from on Google My Business, but you should pick and choose which ones are the most important to your business and fill out only those.
This can be beneficial in several different ways. For one? The more information you have available about your company, the better chance you’ll have at ranking higher for local searches. But it also helps people learn what you’re all about quickly when they visit your listing-which is much better than them clicking away because they don’t get enough information in their initial search results!
For example, You probably want to prioritize filling out things like your hours, address & phone number before getting into things like how many locations you have or products/services you offer. This way, customers can find you just by searching for the most basic of things and have a good idea about what you’re all about ahead of time!
Tip #42 – Create a Google account to manage your listings
One easy way to make sure that everything’s consistent across all of your different local listings is to create a new Google account with your business name or domain name. Then, you can easily edit & delete listings from one place using this account instead of having to go through each profile.
Use Gmail, but connect it with G Suite. It will help you get into the habit of emailing from an official address over time–and that makes it feel more professional, too.
“In short, even if in-depth SEO is not your cup of tea, a GMB account can be managed just as easily as a Gmail. You should try it!”
TIP: Once you have set up your business with G Suite, utilize the free price level 1 tools for better management!
Tip #43 – Create or claim relevant & popular listings
You might want to consider creating or claiming additional local listings that are related to your business but not necessarily under the same roof (i.e., if you own an auto shop, list services like tire shops and dealerships too).
The reason is twofold: One-it could potentially help expose you to more potential business, and two-it could make you seem more relevant if people are searching for closely related terms.
For example: If I owned a flower shop I might also want to claim listings for florists in my area as well since it’s the same category of business–even though they’re not necessarily competing with me exactly. This is just another way to help bolster your rankings and increase exposure!
TIP: To find local listings you can create or claim, simply do a quick Google search for something like “add a listing” or “listing sites.” You should be able to find numerous directories that you can add yourself or your company!
Tip #44 – Link back to your website
When creating local listings, one thing you’ll want to be sure to do is to link back to your website from the business listing itself.
TIP: Even if you’re not creating or claiming additional listings, it’s still smart to link back anyways. That way, any local rankings you have will be shared with all of your other profiles as well!
Tip #45 – Leverage review sites
If there are review websites out there that are popular & relevant for what you offer (like Yelp or Google Plus Local), make sure that they don’t go neglected! These can serve as a great way to not only increase your visibility but provide a ton of valuable content that can be used elsewhere.
“In the same bucket as local listings, review sites are a great way for people to preview what you have to offer before ever stepping foot in your business. But it’s also serving as alternative forms of content generation or backlinks-all things Google loves!”
TIP: Getting reviews from people will help you rank better on search engines. It may seem like hard work at first, but once word gets out that you’re generating more positive reviews than negative ones, people will start coming to you!
Tip #46 – Prompt customer feedback via receipts
When customers pay with a debit card and leave feedback about their purchases online, it’s the perfect opportunity for you to solicit feedback from them.
Every time a customer leaves you positive feedback, make sure that they are pre-prompted with an email that asks if they’d like to leave more reviews or go directly to one of your profiles so they can do so!
“This is what Google classifies as “user-generated content,” or UGC. When people leave reviews, it helps increase your online visibility and gives Google more places to rank you beyond your website.”
TIP: This tip is especially useful for business owners who operate brick-and-mortar locations. If someone leaves positive feedback on your receipt, follow up with them on social media and offer them discounts in return for their Facebook or Yelp review!
Tip #47 – Utilize Schema markup
When it comes to search engine optimization, there are certain “tricks” that will help you rank higher than your competitors. One trick that many people don’t know about is called schema markup-and it’s super simple to implement! Take for example this address: 123 Test Street Atlanta, GA 30303
With schema markup, you can add structured data to your website so search engines have a better understanding of what your listing is all about. In this case, if we added schema markup for the address, it would look like this: <div itemscope=”” itemtype=”http://schema.org/PostalAddress”> <span itemprop=”streetAddress”>123 Test Street</span> <span itemprop=”addressRegion”>Atlanta</span>, <span itemprop=”addressCountry”>Georgia</span> 30303
“Markup helps make Google understand more about the content on your website and will help them understand how to rank you in different searches.”
TIP: For Schema markup to work, you must have a website. If you’re planning on creating a GMB listing for your business, take the time to verify it with Schema markup as well.
Tip #48 – Create user-friendly profiles
GMB profiles are an easy way for people to learn more about who you are and what you do. But there’s a lot of other places online where they can go to find information about local businesses!
With this in mind, make sure that the profile information on both your Google My Business page and your company website is written in a way that makes sense to users-even those who may be searching from their phones!
“People will always use Google first when looking for online, no matter what the reason. As a business owner, your goal should be to rank higher than your competitors so that people find you more easily.”
TIP: For optimal results on Google My Business listings, make sure that the following information is included in the profile: Name of business Hours of operation Contact info Description of business Specialties Any local awards or honors A link back to your website
When it comes down to it, you’re not going to get very far with GMB unless you have a website! In most cases, you won’t need to go out and hire a developer or web designer-especially if your GMB pages are mobile-friendly. But having an easily accessible contact page online will make it easier for people who aren’t familiar with Google to find you online.
TIP: Another great reason to have a website is so that you have more room for the copy! Google doesn’t allow business owners to bring in outside links or keywords on GMB profiles, so your profile may be the only place where people will read up-to-date info about your company.
If there’s one thing that makes Google my Business listings even better than the competition, it’s the fact that they are 100% free to create. You don’t need to pay anything or fill out any forms to get started with GMB.
Tip #50 – Create unique profiles for every location
Google My Business allows you to create multiple locations for users, which can help separate each of your locations into different categories. So for example, you could create separate profiles for your office in Atlanta, GA, and your retail location in New York City.
For the most part, the only limitations with Google My Business listings come from you! You can’t control where users can find your business but you can make sure that they have all of the information they need at their fingertips!
“Creating unique profiles allows people to easily find more info about each of your locations without having to search through all of them at once.”
TIP: Be sure to use keywords that are localized whenever possible. For example, if someone searches for “Atlanta bakery near me,” don’t just write down a generic description with keywords like “bakery” and “restaurant.” Instead, list the exact address of your Atlanta bakery with a short description that includes local keywords like “Sandy Springs bakery”!
Google My Business listings are one of the easiest ways to grow your online presence as a small business owner.
But if you want to make sure your GMB profile is optimized for success, you need to make sure it’s not lacking any important information-which means making sure you leave no stone unturned when it comes to personalizing each location!
TIP: If you’re not quite ready to start creating separate profiles for each location, at least make sure all of your profiles have complete descriptions!
Google My Business listings are one of the easiest ways to grow your online presence as a small business owner.
But if you want to make sure your GMB profile is optimized for success, you need to make sure it’s not lacking any important information-which means making sure you leave no stone unturned when it comes to personalizing each location!
If there’s one thing that makes Google my Business listings even better than the competition, it’s the fact that they are 100% free to create. You don’t need to pay anything or fill out any forms to get started with GMB.
Alignment Online Marketing is a digital marketing company that focuses on increasing revenue for businesses. At AOM, they believe in the power of online advertising and how it can make your company more profitable or give you a competitive edge over other companies. Their search engine optimization services use the latest trends to market websites and increase leads, which will grow your brand’s presence effectively!
Over the last decade, AOM optimized hundreds of GMB accounts if you are looking for assistance with your business’s GMB page, contact Alignment Online Marketing today!
If you made it this far on this post here are some examples of Alignment Online Marketing reviews:
“I was skeptical at first about the Alignment Online Marketing services. This is my first time using their company and it’s really been a great experience. They were able to improve my GMB page by adding more content, as well as optimizing the keywords for maximum visibility. I’ve definitely seen an increase in traffic and my GMB ranking skyrocketed!” – Alice W.
“I had a great experience with Alignment for my business’s GMB page. Their team was able to help me write accurate information that helped improve my rankings, and they were very thorough when it came to making sure everything was well-optimized. All in all, I would definitely recommend this company.” – Daniel R.
“I’m giving Alignment Online Marketing 5 stars for Search Engine Optimization services – I can’t speak highly enough about the work that they do. Quite frankly, no matter what your website or online business needs are- this company will help you to not only become visible on Google but to also become the number one result!” – Ronny G.
“I’ve been using alignment for over a year and I couldn’t be happier with the results. The staff is professional, experienced and knowledgeable in what they do- their services have proven to be very effective.” – John M.
The internet is the most powerful marketing tool ever invented. It gives you instant access to millions of people all over the world and allows you to reach them in ways that were impossible just a few years ago.
But if you want to maximize your effectiveness on the web, you must use Google My Business to set up an online presence for your business. This article will show how this service can be used for everything from establishing a strong presence on the internet, connecting with customers, and managing your reputation. So if you want to learn more about using Google My Business, keep reading!
What is Google My Business?
Google My Business is a free service offered by Google that allows you to set up a business page on the internet for your company. This will allow you to establish a strong presence on the internet, connect with customers, and manage your reputation.
Boosting your online visibility and reputation. By creating a Google My Business page for your business, you will greatly increase the chances that potential customers will find you on the internet and search engines like Google. This makes it much easier to bring in new leads and customers to your business.
You’ll be able to interact with customers. The Facebook business page for your company will allow you to interact directly with customers who visit your page, which means that you’ll be able to get real-time feedback and respond when a customer has a question or concern about anything. This can help ensure that your reputation stays positive by resolving any issues quickly and effectively.
You’ll also be able to offer new products and services that your customers might be interested in.
You can help manage your reputation. Your Google My Business page will also allow you to manage your online reputation, which is an important part of attracting new customers to your business. You can respond to both positive and negative reviews from customers, which will help prove to potential customers that you are a reliable and trustworthy business that they should do business with.
How Can Alignment Online Marketing Help You?
If you don’t have time or the resources to set up your Google My Business page, we can help! Here at Alignment Online Marketing, our professional marketing team will help you set up a business page, create and publish content on the internet for your business, manage customer interactions, and help you manage your online reputation. This comprehensive service will help bring in more customers to your business and ensure that you are stand out from the competition in your area. Contact us today to get started!
How to set up your Google My Business page?
Setting up your Google My Business page is easy and only takes a few minutes. All you have to do is go to the Google My Business site, select your business category, fill out some basic information such as your address and contact details, and add business images. You can also choose subcategories if appropriate for your line of work.
What are the benefits of using Google My Business?
– Boost your online presence and ensure that potential customers can find you
– Help manage your reputation by interacting with customers and responding to both positive and negative reviews
– Let our professional marketing team handle the creation and management of your Google My Business page so you can focus on running your business
What is the cost?
There is no cost for Google My Business, as it’s a free service from Google! However, we do charge $199 per month for creating and managing these pages. Contact us today for more information!
Why it’s important to use this service?
Creating a Google My Business page is important because it’s the first step to building your online presence, which makes it easier for customers in your area to find you. Having an online presence also helps build trust in potential customers and lets them know that you are a legitimate business. In addition, having an improved reputation helps attract new customers to your business and helps you manage any potentially negative feedback. By using our time-tested marketing strategies, we can help you ensure that your Google My Business page is successful in attracting new customers to your business.
The benefits of using Google My Business for business owners
– Improve your online presence and make it easy for potential customers to find you
– Manage your reputation by responding to both positive and negative reviews from customers
– Offer new products or services to existing customers on your Google My Business page, which gives you a competitive edge over the competition
– Let our professional marketing team handle creating and managing your Google My Business page so you can focus on running your business
Marketing the Google My Business page to customers
One of the most efficient ways to market your Google My Business page is through internet marketing, and that’s what we specialize in! We will handle creating and marketing content online for you, so all you need to do is monitor customer interactions and respond to reviews.
Creating a Google My Business page is an important step in establishing your online presence and creating trust with potential customers. Because of the benefits that it offers, this service should not be overlooked by any local business owner. Let Alignment Online Marketing help you set up your Google My Business page so you can focus on running your business!
Contact us today to learn more about how we can help. We guarantee that you will be happy with the results or your money back!
Examples of what you can do with a strong online presence that has been established with the help of GMB
If you haven’t already, create a Google My Business page for your small business. We all know that in 2021 “near me” searches will be massive and therefore having your own GMB listing will help you be seen by the people who are nearby looking for solutions to their problems. If someone types “locksmith near me” or “barber near me,” your business can rank higher in the search results and you will have a chance to show them that you are available.
Even if it takes some time for people to find out about your new GMB page, once they do most of those customers will come back over and over again. They now have a personal connection with your business.
GMB listings are great for people who just opened their business and they don’t yet have any reviews because the only things that matter to Google are your address and phone number. People can go right there on your page and contact you, which will help you gather more customers in such a competitive market.
The benefits of using Google My Business to increase sales are many.
Contact our professional marketing team today to learn more about how we can help increase your sales using the power of GMB. We promise to deliver top-notch services to help your business grow!
In this article, we will discuss how you can be successful in the garage door industry without hiring more staff.
You can increase your revenue by implementing a few changes to your online marketing strategy, customer service, social media, local SEO & GMB, and online promotions. Here are 25 tips for success!
In 2021 online marketing has changed in an aspect that it be very important for garage door companies.
The way we interact with brands and identify with them on social media is changing drastically. In 2021, more people are expected to subscribe to paid social media than ever before, they’ll also spend more time on that platform than any other. Gone are the days of clicking on a link to reach a website or app; instead, consumers will choose which site they want to go to without any interruption.
Understanding your audience and learning how to communicate with them effectively on social media is essential in staying relevant. Here are some tips that will help you rock it on Facebook, Twitter, Instagram, and even Snapchat!
Take a look at these stats for an idea of how big Facebook has become: · 3 million businesses have active Pages · 61 million small businesses use Facebook · 1.4 billion people on the site login at least once a month · 53% of all 18 to 29-year-old’s check their Facebook account daily · 400 million active users on mobile
Here are some additional stats that show how big Twitter has become: · Twitter has 175 million average unique visitors per month · 53% of Twitter users are on the platform multiple times a day · There are 500 million Tweets sent every day
These statistics show how important it is to have an optimized website that not only looks great but also ranks at the top for relevant keywords. Your clients will do most of their research before they ever call you or come to your website. If they have a problem that needs an answer, the chances are good that they’ll get it from Google! In 2021 optimizing your site for local SEO will be essential in ranking at the top.
Now here are 25 tips on how you can optimize your garage door company website in 2021
1. Make sure all of your content is optimized for SEO.
In 2021 local SEO will be a huge part of ranking high on Google and other search engines. Are all of your pages are tagged with relevant keywords? What about your blog posts or press releases? In 2021 if you want to rank higher than the competitors, you need to make sure that everything has been properly optimized.
2. You need to make sure your site is responsive!
In 2021 Google will be punishing websites that aren’t mobile-friendly because it will hurt their overall ranking in the search rankings. If you want to dominate, you need a mobile-friendly website that looks equally as great on desktop computers. In 2021 this means an overhaul of your current website to make sure it’s responsive and looks the same on all platforms!
3. Get yourself a Google MyBusiness page, a Facebook Business Page, and an active Twitter account.
If you don’t have any social presence yet now is a great time to create one. In 2021 more people will search for businesses and brands on social media than ever before. If you want to start dominating your local area, you must be found on all of the major platforms!
5. Share content from these platforms on your website and social media
One of the most effective ways that you can begin to gather a following is by sharing content with them regularly! In 2021 you will start seeing more “following” features on social networks that will help you stay connected to those that are interested in your content. Never forget though, that without a great piece of content on your website you have nothing to share!
6. Make sure all of the metadata on your site is relevant and correct
In 2021 if Google can’t figure out what your page or blog post or snippet is about, you may never show up in the search rankings. Make sure that you’ve included all of the relevant information like your business name and address!
7. Add review features to your website
Review sites have become very useful tools for consumers when it comes to researching a product or service. If you’re not getting reviews on your website, you must start getting them! You can even ask your clients to leave reviews on sites like Yelp too.
8. If you don’t have a blog yet, get one started now!
Blogs allow you to stay connected with your potential and current customers by providing content for them to read that is both interesting and relevant. In 2021 you’re going to see more and more businesses incorporating blog posts into their social media marketing strategy.
9. Make sure that your website is mobile responsive
In 2021 websites that are not mobile-friendly will be kicked out of search rankings since they’re deemed “not relevant” to the user’s needs. If you want to dominate, make sure your site can be used on mobile devices!
10. Make sure to include a business phone number and address in all of your content
Google is starting to penalize websites that have duplicate, irrelevant, or misleading information. When you’re optimizing your site for SEO, it’s important to make sure that it’s filled with great content that is relevant to your customers!
11. Get your website on Google MyBusiness and Facebook Business pages.
If you want to rank higher in search rankings, in 2021 you must verify all of the information that is being displayed about your business. Make sure to claim and fill out everything completely so that users can find as much information about your business as possible.
15. Use social media (especially LinkedIn) to get your name out there
You must begin connecting with more and more people on social media. Remember, the goal is to spread brand awareness while also building trust among consumers. With a LinkedIn account, you can connect with professionals in your industry and share knowledge about what it takes to be successful!
16. Make sure that your website is running off an HTTPS connection
17. Don’t forget about local SEO & Google My Business as part of your overall strategy
In 2021 it’s going to be important that you optimize for mobile and social media too because they are becoming a primary ranking factor. If you don’t have your business verified on Google My Business or Yelp, you must get started doing so!
20. Start getting reviews and ask for them wherever possible
In 2021 if people can’t find out what other clients think about your company, they are not likely to trust you. It’s extremely important to get reviews and make sure that you are getting them in front of your target market.
18. Optimize your website for mobile + social media
19. Start using Schema markup on your website wherever possible
In 2021 you must take steps towards adding schema markup to your content. Make sure to use this across the board to make life easier for Google!
20. Create blog posts and share them with as many people as possible
It’s important that you start blogging and regularly communicating with your target market. As part of this process, it’s a good idea to share posts on major social platforms to spread the word about what you’re doing!
21. Make sure that you’re using video on your website too
You must start using video to share information about what is going on within your company. If people can see who they are buying from it builds trust! If you can’t set up a video camera, we recommend setting up a Skype account!
22. Use other “local SEO” directories to help you get found on Google Maps
Did you know that there is an entire business directory dedicated to helping people find businesses on the web? If you’re in the garage door industry it’s going to be important that you get found on Google Maps as well!
23. Don’t forget about building links to your website to improve your search rankings
In 2021 it’s going to be important that you build quality backlinks wherever possible. You can do this by reaching out to other blogs and businesses in your industry!
24. Reach out to local areas across the web like Reddit, Yelp & Twitter
In 2021 you must use Reddit, Yelp, and Twitter to share what is going on with your company. This way people can see what you do before they make a purchase!
25. Develop an offline presence through handouts at local events, informational calls, or community-focused activities
To be successful in the garage door industry without hiring more staff, you must use a few tricks like implementing local SEO & GMB, using video on your website, and reaching out to other people in your field.
If these tips seem overwhelming or too time-consuming for you, don’t worry!
If you want help we’re here waiting with open arms just send us an email at sarahalignmnetonline.com about how we can partner together!
What are some of the strategies that have worked best for you?
We’d love to hear from our readers whether they’ve been successful following this guide or not.
Let us know what has helped give your company success so far by leaving a comment below right now!
There are many ways that you can optimize your locksmith business, and a Google My Business page is just one of them.
A Google My Business page will allow you to showcase your most recent reviews from customers, provide directions for those who need help getting to the store, and even keep your customer updated on the latest specials. It’s easy to create a fully optimized locksmith Google My Business Page, so take this article as an introduction on how to do it!
>1) Create a Google Account:
The first step in creating a fully optimized locksmith google my business page is creating an account with google. To do this go to www.google.com/business/. You will be asked some questions about what kind of product or service you are offering, what your business name is, and your business address. If you already have a Google account for Gmail or YouTube, then you can use that to sign in.
>2) Add Business Info:
Once you have created an account go to http://business.google.com/manage/#/?u=1&employers=my_business.
You will then have to add some additional information including your business hours, the category your business fits under, and photos of your place of business. If you are not familiar with Google My Business Pages it is important to use keywords in these boxes because they show up as potential search results on Google. For your business name, use your company’s full name with “Locksmith” appended.
>3) Add Photos:
Add a few photos of the interior and exterior of your place of business. This is where you need to be careful! You don’t want to show anything in the photo that will give away the fact that you are a locksmith. For instance, if you have a photo of your storefront and it shows a large number of locks on display, that will make it obvious to Google (and anyone who sees those photos in search results) that you are a locksmith. Instead replace the photo with one of something innocuous–something like a close-up of a plant with the focus put on the leaves, or an old photo of your founder (just be sure to crop out any computer screens that may show locksmith ads).
>4) Get More Reviews:
Now that you have created a Google My Business page, it’s time to add more reviews. You can do this either by your customer contacting you directly to review you or by encouraging them via email. If you want to go the latter route, it’s best to go on a review exchange with local businesses in your area. A simple way of going about that is starting a group on Facebook and inviting all other local businesses (in your niche) to join. Then you can share reviews within the Facebook group, and benefit from other businesses doing the same for you. This will raise awareness of your locksmith business as well as generate additional positive reviews.
>5) Share on Social:
Once you have created a fully optimized Google My Business page for your locksmith business, share it on social media to get as many people as possible to view your page. This will help you see how well you are doing with your online presence and continue improving on what works.
>6) Optimize:
Once your fully optimized Google My Business page is launched, think about ways that you can continually improve it. For instance, you can monitor your reviews on Google and respond to them directly. You can also note if a product is not working correctly or if a customer has any complaints that you might want to address.
>7) Track Keyword Rankings:
When choosing keywords for your locksmith business website or Google My Business page, it’s important to consider the competition. This means how many other pages are using that same keyword, and how good they are at optimizing their page (based on the score). The best way to track your keyword ranking is by signing up for a Moz Pro subscription.
>8) Keyword Optimization:
To optimize your Google My Business page for the keywords you want to be found for, you’re going to have to do some keyword research. This means figuring out what keywords people are using in search engines and how many searches they get each month. The best way to do this is by signing up for a free account on Moz (if you haven’t done so already). Once your account is ready, you can evaluate the keyword scores for each page and see what keywords people are using to find the business.
>9) Provide Valuable Content:
One of the biggest mistakes locksmiths make online is that they do not provide any valuable content. This means they don’t give visitors anything useful (in terms of information or resources) that they can take away from the website. This is a huge mistake because Google’s algorithm (known as RankBrain) takes into account whether or not your page offers valuable content to determine if it should rank high on search results.
>10) Make It Easy:
For those locksmiths who are already busy running a business (as well as trying to manage their digital presence), it’s important to make things easier. This means making your website mobile-friendly, using Google Hangouts for virtual visits, and more.
>11) Stay Focused on SEO:
Remember that when you optimize your locksmith’s Google My Business page, you are working on SEO (Search Engine Optimization). This means optimizing your online presence for search engines and is done to make sure people can find you as quickly as possible when they do an Internet search. It’s also done to help Google’s search engine understand what your page is about and decide whether or not it should be among the first results in the search results.
>12) Don’t Forget Social:
When you are optimizing your locksmith business website, don’t forget to optimize its social media channels as well. This means you should update your Facebook page at least once a day, post on Twitter several times weekly, and try to get your website onto Yelp (the top review site).
If you want more backlinks from third-party sites, then you need to provide extremely valuable content that is relevant to your Google My Business page. Make sure you identify the keywords you want to rank for and then provide web pages that actually answer questions related to those terms. You can also create articles or blog posts related to these topics, and link back to your website in the author bio at the end of each article. This way, a third-party site will know to link back to your website.
>15) Pay Attention to Reviews:
As you try to optimize your locksmith business’s Google My Business page and online presence in general, don’t forget about its reviews. Not only do new customers like seeing actual customer feedback for the business (to learn more about what they can expect), but Google also uses review sites to determine how well a page should rank. So, if you want your locksmith company to start showing up at the top of search results, make sure you have positive reviews from previous customers.
>16) Add Video:
As you’re working on optimizing your business’s Google My Business page, one of the things you should do is create a video that explains who you are. You can then upload this to YouTube and link it from your page. This way, not only will people be able to watch your video on their own time, but they will also understand what you do without typing in your address or clicking “view website.”
>17) Make Updates Regularly:
Even though your Google My Business page will allow you to make updates quickly, you don’t want to be the guy who wastes everyone’s time by making unnecessary tweaks every day. To stay up-to-date on what customers are saying about your business and to make sure you’re giving them the information they need, try to update your page about once a week.
>18) Get More Reviews:
Remember that if you want your locksmith business to start showing up at the top of Google search results, then getting more positive reviews is important. If you haven’t had any of your customers write a review yet, then ask them to do so. You can give them a discount on their next lock or latch change if they let other people know what they thought about the business. You could also hire an online marketing company such as Alignment Online Marketing to handle the reviews for you.
>19) Pay Attention to Your Status:
As one of the best tips for optimizing your Google My Business page for locksmiths, remember that it’s important to keep track of what’s going on in Google’s index. You can use Google Webmaster Tools to see how often your page is being accessed, as well as how many links are pointing back to your site. You can then take this information and adjust the page so it’s more effective.
>20) Invest in Local SEO:
If you want your locksmith business to be successful, then you need to invest in local SEO. That means paying for a monthly SEO service. Not only will these services help you get more customer reviews for your Google My Business page, but they can also ensure that you’re ranking at the top of search results for terms related to locksmiths in your area.
>21) Use All of Your Tools:
As a business owner, it’s important to remember that optimizing your business’s Google My Business page is going to take time. You’re not going to see the effects of your efforts overnight, and that means you need to put in a lot of work when it comes to creating quality content and getting backlinks. But, if you want people to notice what you have to offer, then it’s worth it to put in the effort.
If you want to be a successful locksmith, then your Google My Business page must be fully optimized.
The tips we’ve shared should help you get started thinking about how you can leverage the power of the human brain to increase customer conversion rates and drive more sales for your business online.
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