If you own a local business, then chances are you’re going to want to rank high on search engine results pages. This is the best way for your company to get found by potential customers who might not otherwise know that your business exists.
The higher up in ranking you are, the more likely it is that people will click through and visit your website. While it can be difficult to figure out which SEO ranking factors will work for your specific website (especially if you have no experience with this type of thing), there are some general guidelines that we recommend following when trying to improve search rankings.
Here are some of the most important factors to take into consideration:
1. Make sure your website is mobile-friendly and responsive
This is crucial because these days many people use their phones to search for businesses online. The same will be true in the future when most people are using some type of device, not just a phone or tablet. Website design matters too—it helps if you can fit all your content onto one screen with no scrolling required!
Search engine rankings vary from day to day, but it’s safe to say that being mobile-friendly and responsive will always be beneficial.
2. Use relevant keywords in the title tags, meta descriptions, and content
Google is always trying to get good information and rank it higher for searches, so be sure to include keywords that are relevant to your business in the title tags, meta descriptions, and content of each page.
Search engines will take notice if you use a certain keyword over and over again on one website without providing any other valuable content—so don’t go overboard with it.
In addition to this, keep your SEO ranking factors in mind when creating content: you want to make sure that the title is clear and concise so people know what they’re getting before clicking through. The meta description should also be written as a summary of whatever information can be found on the page once someone clicks on it, and the content should be clear and helpful (not too short or long).
Keep your keyword density to a maximum of two percent. This means that if you have 1000 words on a page, only 20 words can include your target keywords—any more than that is considered spammy SEO tactics. The exact amount will vary from site to site, so you will want to check on your specific keyword density in Google Analytics.
Another important thing to remember is that search engine crawlers are trying to figure out the topic of each page when crawling it. If a visitor arrives and they can’t tell what’s going on just from looking at the title or content of your website, then they’re not going to stick around—and that’s exactly what we don’t want happening.
The best way to convey the topic of each page is through headings, subheadings, and keywords in both title tags and content. If you follow these SEO ranking factors, your website can be a lot more effective when it comes to attracting customers.
3. Include links to other pages on your site within the page’s content
If you want Google to be able to crawl your site easily and accurately, then it’s important to include links within the content of each page.
This is because when a crawler comes across an internal link on one webpage, they will jump over and start crawling the linked page instead. It does not matter if that new URL appears in the title tags or meta descriptions, as long as it’s somewhere on the page, you can rest assured that Google will find it.
In addition to this, linking pages together makes for a more cohesive website. It helps people navigate your site efficiently and provides them with relevant content they might be looking for—such as other products available in your store or the service you provide.
When linking to another page on your site, make sure that the link text is descriptive enough for people who are looking at it. If they see “Click Here” and don’t know what’s behind that link or why they should click, then chances are they won’t bother clicking in the first place.
You want to be sure that the link text is descriptive enough for them to know what they’re getting before clicking through.
Think of it this way: if you were a person looking at this page, and the only thing on it was an internal link to another one of your posts with no context or explanation as to what would be behind that link, then wouldn’t you want some kind of idea before clicking?
Don’t forget about anchor text when linking. This is because search engine crawlers will see that text and it will determine what the page is about.
So, if you link to “How To Get Rid Of Mice” with anchor text of “Learn How Here,” then when people search for “get rid mice,” Google might show your website as a result because of this linkage.
Don’t use too many different words in anchor text though, or it will be considered spammy.
4. Optimize for long-tail keywords
Long-tail keywords are phrases that only a few people might be searching for, but those who do will typically convert. This is why it’s important to optimize your website with long-tail keywords—you want the highest conversion rate possible so you can turn these visitors into customers.
In order to find out what long-tail keyword phrases would work well for your site, you should start by looking at the competition. What phrases are they targeting that you aren’t? Why is this? Is it because these keywords have higher search volume than others or something else entirely?
The best way to find out what long-tail keyword phrases work well for a website is through Google’s Adwords Keyword Tool. To access this, go to Google and type “AdWords” in the search box at the top of the page.
Once you’ve clicked on it, put your domain name into the keyword tool’s text field for analysis (make sure you’re logged into a Google account). This will provide you with a list of keywords that you should target.
A good tip is to take a look at what your competitors are targeting and then add in some of their keywords with yours for extra optimization. This way you’ll have both phrases covered as well as the ones that are most relevant to your business or website, ensuring that Google will rank you high on those searches too!
It’s important to note that keywords are constantly changing and evolving, so it’s not a bad idea to revisit your list every few months or so.
To find out what terms people might be searching for, you can also post questions in places like Quora or Twitter polls where you’ll get instant feedback on what phrases resonate with your target market the most, as well as what they’re looking for.
5. Avoid keyword stuffing – don’t stuff a sentence with more than one keyword or synonym of that word.
Don’t be a spammer and overuse keywords in your content. Google’s algorithm can catch this tactic eventually, penalizing you for keyword stuffing. Stick to one or two synonyms per sentence if possible.
When it comes to writing blog posts about your business, don’t worry so much about the title of the post as long as the content is good.
Be mindful of your SEO when writing blog posts, as there are some guidelines to follow that can help you rank better in search engines for specific keywords and synonyms with the most frequency.
Keyword stuffing is something that can be done unintentionally and is something to keep in mind when writing blog posts about your business.
When it comes to keyword stuffing, don’t worry so much about the title of your post as long as you have quality content within your article that people will want to read.
Keyword stuffing is a tactic often used by less reputable search engine optimization companies, so it’s something to keep in mind when writing blog posts about your business.
It may seem harmless at first glance, but keyword stuffing is a technique often used by lower quality SEO firms that can hurt the overall appeal of your content and ultimately drop you farther down the search engine rankings for popular keywords or synonyms with more frequency.
When it comes to writing blog posts about your business, don’t worry so much about the title of the post as long as you have quality content within your article that people will want to read. That’s not to say if there is a keyword in the title that adding another isn’t going to hurt at all.
Avoiding the overuse of keywords in the post is where you need to be more careful.
6. Keep your titles short (less than 50 characters) but descriptive enough to draw interest from search engines
Keep your titles short, but descriptive enough to draw interest from search engines. The length of the title will sometimes make or break how much traffic you get for that post.
Don’t write a long paragraph just because it meets Google’s keyword density guidelines – people don’t read them anymore and these are not social media posts where readers tend to skim.
Don’t write a long paragraph just because it meets Google’s keyword density guidelines – people don’t read them anymore and these are not social media posts where readers tend to skim. The length of the title will sometimes make or break how much traffic you get for that post. Keep your titles short but descriptive enough to draw interest from search engines.
7. Create a blog with regular updates and engage in social media marketing
Create a blog for your business, starting with the basics of what you do and why it’s important. The more often you post blogs that are interesting to readers, the better chance people will find them online when they’re searching locally for businesses like yours.
Consistency is key, so make sure you always provide fresh content for your followers.
Don’t post the same thing on every blog, but make sure you’re not posting too infrequently either
Figure out what topics interest your audience and share information that will be useful to them
““Create a blog for your business, starting with the basics of what you do and why it’s important. The more often you post blogs that are interesting to readers, the better chance people will find them online when they’re searching locally for businesses like yours.”
This is how powerful blogging can be in terms of attracting new customers.
8. Focus on creating high-quality content that is relevant to what people are searching for online
It’s important to remember that people are searching online for all kinds of information. And you want them to find your business when they’re looking for what you have, not just any company in the same industry.
So make sure your content is relevant and high-quality so that it will rank higher on search engine results pages and show up more often.
“It’s important to remember that people are searching online for all kinds of information. And you want them to find your business when they’re looking for what you have, not just any company in the same industry.”
The more often you post blogs that are interesting to readers, the better chance people will find them online when they’re searching locally for businesses like yours.
Blogging can be a great way of attracting new customers by showing potential clients what you have and why it’s valuable.
Making sure your content is interesting and high-quality is key to attracting the right audience.
9. Use social media sites like Facebook and Twitter to get in touch with customers who are looking for a local business like yours.
If you use social media sites to get in touch with customers who are looking for your type of products or service, it will increase the chance that they will see and click on your content when conducting their search online. It’s worth mentioning here that any posts should be informative only – not promotional.
Social media sites are a great way to get in touch with potential customers who are looking for your type of products or service. You want this contact to be informative – not promotional. If you work hard at making the content on these social media sites interesting and helpful, it will have a direct effect on increasing your traffic and search rankings.
In addition to social media sites, blogs are another great way of getting the word out about your business. They allow you to showcase what your company is all about and can even help people learn more about a particular product or service before they commit to buy it. Blogs also provide an opportunity for customers to leave their comments which could drive traffic to your site.
While it’s true that there are many sites on the web where you can share content and get in touch with potential customers, these two have proven to be quite effective for many businesses.
10. Make sure your GMB is optimized
Many business owners forget that Google My Business can be the most powerful tool in their arsenal. There are lots of things you can do to make your GMB more appealing and accessible for Google, but they might not be the ones that will get you ranked higher on SERPs.
Make sure your NAP (Name, Address, Phone) is accurate on your GMB Correct any errors in address or phone number on the account.
Choosing the right category is another important step to getting higher ranking on Google, think of it this way: if you were to list your business, what category would it fall under?
Choose the appropriate categories that best describe your company. This will help with organic search ranking and also give people a better idea of where they can find you.
Make sure your business hours are correct on the account.
Next, Not many people use this powerful feature and its the appointment link, but this is one of the best features on GMB. You can link your Google appointments to your website and take them directly from there, so that people who are looking for you don’t have to fill out all those pesky forms before they get in touch with a company representative – saving everyone some time!
Be as descriptive as you can when adding products and services to your listing, this will help with ranking for relative keywords for your products or services.
Add as many photos and videos to your GMB page that you can. Photos of the company or its employees are great for this, but keep in mind it could take time before they’re approved by Google. You should also add a video on YouTube with relevant content – people love watching videos!
If you have testimonials from clients, put them on your GMB page. This can help with ranking for relative keywords and also add a sense of credibility to the company.
Add links to social media pages and website to your listing – this will make it easier for people who are searching for you online!
If you have products or services that aren’t available in certain areas, make sure you list those ones as unavailable on your GMB page.
Always have a link to your website from the description section of your GMB profile – this will help with ranking for relative keywords and also add another way for people to find you!
As an example of how powerful Google My Business can be, there was one case where a company that had been in business for 35 years saw their ranking leap to the top of Google just by adding their GMB listing.
The best way to make sure your search rankings are high is to use all features available on your GMB profile, and also add as much information about you or your company as possible!
Make regular posts on your listing at least 3 times a week and include links to your website promoting different services or products. This will keep your page fresh in Google’s eyes and also keep the content coming for people looking to find a company like yours!
A recent feature that was added to GMB is a free website, you can find it on the bottom left side right over users, under the title of your company. This is a great opportunity to give people who are looking for you online another chance at finding what they’re looking for!
This way, anyone doing a search for your business will be able to find it on Google with one click and not have to dig through pages upon pages of sites that may or may not be relevant.
If you want to see a higher ranking in the search engines for your local business, it’s important that you take the time to employ the 10 seo ranking factors laid out in this article. We hope you found this article helpful and if so, please share it with your friends on Google+, Facebook, Twitter and LinkedIn!
Alignment Online Marketing is a firm that specializes in local SEO for over 12 years we know that every business is different, so we work with you to find the best solution for your business.
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